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Suggest You - What Plans Do Your Clients Have?
Note: This article is an excerpt from my Entrepreneur's Survival Reference E-Book Self-Help Manual titled "25 Avoidable Mistakes No One Will Warn You About In Starting Your Own Business"(in which "Failing To Prepare A Backup/Alternative Action" is one of the 25 mistakes discussed). As a result, you will find that illustrations used are more relevant to persons starting
Sooner or later, most business owners need to look for outside financing. Whether it’s a line of credit with a bank to handle predictable cash crunches or a significant capital investment to improve plant and equipment, virtually every business will need access to additional funds at some point in its life.But the time to start thinking about how to make the best impr
* What are their 3-5 key goals over the next 3 years?
* Where do they want to take their businesses? Grow and expand? Sell? Merge? Consolidate?
AND
Why should you know and care?
Here are 3 reasons
Your current clients offer future opportunities
You’ve already done business with them. They know you and you know them. There might be potential for further business – if not now, then perhaps over the next 1-3 years. If you know their plans and know what challenges, opportunities and aspirations they have you can offer to help them develop those plans and achieve their future objectives.
This may be in the form of actual business or it could simply be by connecting them with other suppliers, mentors or consultants that can help them. If you put their needs first under the “pay it forward” principle you are more likely to be t
Time and again I talk to people who try one or two promotional strategies, don’t get the desired results and give up. They are confused about what marketing is and convinced that it will never work for their business. Does this sound like you?You see, marketing is more than just one technique. It’s about becoming proficient at many “little” things. Here is my list of a
AND
Why should you know and care?
Here are 3 reasons
Your current clients offer future opportunities
You’ve already done business with them. They know you and you know them. There might be potential for further business – if not now, then perhaps over the next 1-3 years. If you know their plans and know what challenges, opportunities and aspirations they have you can offer to help them develop those plans and achieve their future objectives.
This may be in the form of actual business or it could simply be by connecting them with other suppliers, mentors or consultants that can help them. If you put their needs first under the “pay it forward” principle you are more likely to be
Recently a manger called asking for advice on giving presentations. He indicated he was experienced, but needed some "polish". He knew his career depended on making a better impression on his audience.Sound familiar? Presentation skills often can summarized by the four P's. The first P is passion. Choose a topic that is very important to you as the speaker, one that ge
This may be in the form of actual business or it could simply be by connecting them with other suppliers, mentors or consultants that can help them. If you put their needs first under the “pay it forward” principle you are more likely to be
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy.You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep running those “name recogni
This may be in the form of actual business or it could simply be by connecting them with other suppliers, mentors or consultants that can help them. If you put their needs first under the “pay it forward” principle you are more likely to be
In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China.In a recent article, Business Week discussed how Call Centers are being sent off shore, sending 10s of thousands of jobs overseas. Dell, Citigroup, Microsoft, General Electric and others major corporations now have oversea
“If you know what they need, you can plant the seed”
Foresight is Fore planned
If, for example you are an HR consultant and you know that one of your key clients has plans to double their workforce as a result of increased production due to the opening of a new facility, you can help them by preplanning the whole recruitment, selection, induction and training process. The benefit to them is that they have the right people with the right skills and knowledge, correctly inducted and trained in place in good time for the launch.
“Consult in advance and be part of the dance”
Your pipel
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