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Suggest You - Mortgage Marketing: Take Aim on Your Marketing Efforts
Back when I was in manufacturing our most effective advertising came from New Product news releases! Magazine editors love them, for they are what turn on their technical readers, so accept them free! The great part is you write them, just as you would write an effective display ad and mail the one page News Release with color photo to as many editors as you can find that may have an interest.Our business was very specialized, making high voltage test equipment, so only found (42) magazines that
If you take the total number of property sales in your area and divided it by the number or real estate agents, it would appear that most agents sell abou
Employees are the often-neglected stakeholders in the success or failure of a CRM (Customer Relationship Management) initiative. But employees don't always resist new ways of doing business. If you factor in relationship management practices that engage people in the change process, you can circumvent significant resistance and actually speed up implementation.Find the Sweet SpotEmbarking on any change initiative, such as a CRM implementation, requires a parallel strategy of ERM - Employee Relationship M
Okay, maybe this sounds like an old saw - create relationships with real estate agents and watch business come to you. So what's the problem? Well, the probelm is that you may have contact or an acquaintance with agents, not a real relationship; and the reason you don't have a relationship is that you are focusing your efforts on too many agents - not targeting your efforts to the ones that are the best fit for you business.
So Many Real Estate Agents, So Little Time
Regardless of what state or city you live in, there are tens of thousands of real estate agents competing for business. To a loan officer, this may sound like a great ratio for business, but as you know, not all agents are created equally.
If you take the total number of property sales in your area and divided it by the number or real estate agents, it would appear that most agents sell abou
Formulating a lead nurturing system is important because this can be used to gradually turn around leads that have not done business with you in the past, but have not said, "Don't call me again."Or, you might have a joint venture list that you have permission to use. It would be best to build up a Lead Nurturing System (or relationship) with the people on this list before you offer them anything to buy.This system is all done the same way as all my other mini systems.Step 1: Take an A4 sheet of p
So Many Real Estate Agents, So Little Time
Regardless of what state or city you live in, there are tens of thousands of real estate agents competing for business. To a loan officer, this may sound like a great ratio for business, but as you know, not all agents are created equally.
If you take the total number of property sales in your area and divided it by the number or real estate agents, it would appear that most agents sell abou
I used to hate watching videos on the Internet because the small, grainy images were headache-inducing. For many years, the online viewing experience was so far removed from television that I doubted whether it would ever become a serious threat to the broadcast industry. However, with software improvements and high speed Internet connections, online videos have become a raging success (e.g. more than 38 million Americans watched YouTube videos in April 2007) and a great marketing opportunity for businesses especially
So Many Real Estate Agents, So Little Time
Regardless of what state or city you live in, there are tens of thousands of real estate agents competing for business. To a loan officer, this may sound like a great ratio for business, but as you know, not all agents are created equally.
If you take the total number of property sales in your area and divided it by the number or real estate agents, it would appear that most agents sell abou
"Business is about people, not just numbers."
- Bryce's LawINTRODUCTIONNope, its not the lawyers; its the "bean counters" that are ruining business. Let me
give you an example, I know of a large machine-tool operation in the Midwest
who used to be heralded for producing quality products. To this end, the company
established an in-house school who taught their machinists how to build
products, not just any old way, the company's way. The school was led by the
senior craftsmen of th
Regardless of what state or city you live in, there are tens of thousands of real estate agents competing for business. To a loan officer, this may sound like a great ratio for business, but as you know, not all agents are created equally.
If you take the total number of property sales in your area and divided it by the number or real estate agents, it would appear that most agents sell abou
As we think about how to improve our marketing it helps to define our activities so we use the right tool for the right job. (Use the wrong tools in the wrong way and you can wind up wasting a lot of time, energy and money.)With a lot of businesses, the line between selling and marketing is blurry. But, I've always found it helpful to look at it this way.Marketing involves anything you do that gets you or your business in front of someone who is interested in what your business can do for them.Sel
If you take the total number of property sales in your area and divided it by the number or real estate agents, it would appear that most agents sell about three properties a year. Could that possibly be true? If it were, there would be a lot of starving real estate agents. Obviously it's not an accurate average. Some productive agents will close on hundreds of properties, while others will be lucky to sell just one.
Establish a Profile
Of course, you don't want to focus efforts on those agents that are likely to sell just a handful of homes during the year. You want to focus your efforts on agents that meet your criteria in a number of ways - you want to focus your marketing efforts on real estate agents that meet your demographic.
- Years in Business - How long an agent has been in business is important. A new agent may be highly motivated to work with you, but they may not have much experience marketing, they may not have much referra
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