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Suggest You - Make More Money by Marketing to Fewer People!
Ask many small business owners what goes into providing great customer service and you have answers such as, being polite, serving promptly, keeping your promises etc. But in this hi-tech age, we tend to forget that the humble letter has just as an important role in ensuring good customer service. Yet how many times have you received a ‘letter of apology’ which makes you even more dissatisfied? The message it conveys, the language used – al
When you dare to build your business around your gift and what's important to you, then you show up with radiance and vitality, and you become a client magnet.
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Step Four: CREATE a Niche.
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Once you've claimed it, then you CREATE it. Our challenge to you is to get clear about your niche, and for six months PLAY with it. Every time you write an article, lead a workshop, talk to
Computer training and integrated learning are two different concepts, often associated but very different. Integrated Learning is an alternative to other methods, such as computer training classes, which consider that learning only may occur in separation from other activities.Computer training is the instruction or course whose means of delivery is a computer, either via software or through static applications available online. Comp
This doesn't seem logical. However, it's true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!
The key is to claim a niche -a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!
Just think for a moment about a favorite article. The one where you would swear the author was writing directly to you, as if he had a video camera into your world. That's what it's like having a niche.
Imagine the energy you'll have by only working with those ideal clients that make your heart sing!
Claiming who is your ideal client is easier than it might sound.
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Step One: Do the “internal research.”
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Discover your gifts. Know that you are a consultant with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who want it just the way you serve it!
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your business around what you love. It takes courage to focus only on the areas you are great at!
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Step Two: Imagine your calendar is filled with those clients who put a big smile on your face.
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What do they all have in common?
- List the top 10 characteristics of these ideal clients.
- List their top 10 dreams. What do they wish for in their lives as they sit and look out over the ocean on vacation?
- List their top 10 worries. What wakes them up at 3am and has them tossing and turning?
- And now, list 10 tools and resources you can offer them to make their situation better.
Utilize this information in creating and marketing your services directly to them. Just like that favorite article - your ideal clients will be saying, “Wow, she is talking to me! I've gotta call her!”
==============================================
Step Three: Create a vision story 5 years in the future.
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Imagine you are working only with clients who bring you joy! Write how you are doing this work and living your life passionately and with ease because you have found your gift.
When you dare to build your business around your gift and what's important to you, then you show up with radiance and vitality, and you become a client magnet.
==============================================
Step Four: CREATE a Niche.
==============================================
Once you've claimed it, then you CREATE it. Our challenge to you is to get clear about your niche, and for six months PLAY with it. Every time you write an article, lead a workshop, talk to
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.1. Print out flyers or business cards and take them to your local stores, banks, beauty shops etc.2. Word of mouth never fails, so tell your friends to tell their friends.3. Make a cook
Claiming who is your ideal client is easier than it might sound.
==============================================
Step One: Do the “internal research.”
==============================================
Discover your gifts. Know that you are a consultant with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who want it just the way you serve it!
Ask yourself:
- What am I passionate about?
- What do people say they love about me?
- When does it feel like I am playing?
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your business around what you love. It takes courage to focus only on the areas you are great at!
==============================================
Step Two: Imagine your calendar is filled with those clients who put a big smile on your face.
==============================================
What do they all have in common?
- List the top 10 characteristics of these ideal clients.
- List their top 10 dreams. What do they wish for in their lives as they sit and look out over the ocean on vacation?
- List their top 10 worries. What wakes them up at 3am and has them tossing and turning?
- And now, list 10 tools and resources you can offer them to make their situation better.
Utilize this information in creating and marketing your services directly to them. Just like that favorite article - your ideal clients will be saying, “Wow, she is talking to me! I've gotta call her!”
==============================================
Step Three: Create a vision story 5 years in the future.
==============================================
Imagine you are working only with clients who bring you joy! Write how you are doing this work and living your life passionately and with ease because you have found your gift.
When you dare to build your business around your gift and what's important to you, then you show up with radiance and vitality, and you become a client magnet.
==============================================
Step Four: CREATE a Niche.
==============================================
Once you've claimed it, then you CREATE it. Our challenge to you is to get clear about your niche, and for six months PLAY with it. Every time you write an article, lead a workshop, talk to
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline. You only have a few seconds to capture your potential cl
Build your business around these strengths and passions, and leave behind those areas you don't love (but think you “should” offer). Build your business around what you love. It takes courage to focus only on the areas you are great at!
==============================================
Step Two: Imagine your calendar is filled with those clients who put a big smile on your face.
==============================================
What do they all have in common?
- List the top 10 characteristics of these ideal clients.
- List their top 10 dreams. What do they wish for in their lives as they sit and look out over the ocean on vacation?
- List their top 10 worries. What wakes them up at 3am and has them tossing and turning?
- And now, list 10 tools and resources you can offer them to make their situation better.
Utilize this information in creating and marketing your services directly to them. Just like that favorite article - your ideal clients will be saying, “Wow, she is talking to me! I've gotta call her!”
==============================================
Step Three: Create a vision story 5 years in the future.
==============================================
Imagine you are working only with clients who bring you joy! Write how you are doing this work and living your life passionately and with ease because you have found your gift.
When you dare to build your business around your gift and what's important to you, then you show up with radiance and vitality, and you become a client magnet.
==============================================
Step Four: CREATE a Niche.
==============================================
Once you've claimed it, then you CREATE it. Our challenge to you is to get clear about your niche, and for six months PLAY with it. Every time you write an article, lead a workshop, talk to
You have fast food, carpet cleaning, lawn services and so many other franchise concepts. But I would bet that you have not heard of a franchise that works exclusively with wildlife!With so many franchise concepts to choose from, working in the field with wildlife is in a class of its' own. Wildlife management is a very unique career that affords the opportunity for qualified individuals to enjoy the work they have always wanted to do
Utilize this information in creating and marketing your services directly to them. Just like that favorite article - your ideal clients will be saying, “Wow, she is talking to me! I've gotta call her!”
==============================================
Step Three: Create a vision story 5 years in the future.
==============================================
Imagine you are working only with clients who bring you joy! Write how you are doing this work and living your life passionately and with ease because you have found your gift.
When you dare to build your business around your gift and what's important to you, then you show up with radiance and vitality, and you become a client magnet.
==============================================
Step Four: CREATE a Niche.
==============================================
Once you've claimed it, then you CREATE it. Our challenge to you is to get clear about your niche, and for six months PLAY with it. Every time you write an article, lead a workshop, talk to
This thought was triggered by an article in the February 2005 issue of Harvard Business Review entitled "Breakthrough Ideas for 2005". The article has a brief synopsis of 20 breakthrough ideas for 2005. One of those was subtitled "Seek Validity Not Reliability" and was written by Roger L. Martin, the dean of the Rotman School of Management at the University of Toronto and director of the AIC Institute for Corporate Citizenship.
When you dare to build your business around your gift and what's important to you, then you show up with radiance and vitality, and you become a client magnet.
==============================================
Step Four: CREATE a Niche.
==============================================
Once you've claimed it, then you CREATE it. Our challenge to you is to get clear about your niche, and for six months PLAY with it. Every time you write an article, lead a workshop, talk to others about your work, do it with your ideal client in mind. We guarantee your passion and clarity will be enrolling!
Have the courage to follow these steps and you'll propel your success AND love your business!
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