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Suggest You - Develop Your Own Referral Network
Why plain English makes sense.Mr C Onfusion, the owner of Oh No Ltd sits waiting to be called forward in the surgery waiting room.• Receptionist: Mr Onfusion, The Business GP will see you now. • Mr O: Thank you.Mr O makes his way down to the door of his Business GP. ‘Come in’ says a friendly voice in response to his assertive knock.• GP: Good morning Clive, how may I help you? • Mr O: Well I….er…..um…it is a little embarrassing. • GP: Clive (smiling and leaning forward), you a
The lines are blurring between segments - we've seen fast-casual and full-service restaurants with drive-thrus begin to challenge the competitive advantage traditional quick-serves once had. Taking a diversion from the usual focus of this column on training and service, let’s look at what you can do outside to bring more customers inside.Get online. Make it even easier for customers to get their meal from you. If you can minimize the ordering process at the unit, you save labor and the customer saves time. Y
A business, recognizing the importance of nurturing existing client relationships, typically develops a firm foundation of client trust. These clients need other services. With a business referral network, not only does your business benefit from the added exposure offered through this network, but your clients benefit as you are providing
Be sure to train your employees to provide the utmost care after a customer has made a purchasing decision. After a customer makes a purchase we call their emotions the ‘maximum satisfaction time gap’.During this time, reinforce the benefits of your product or service.This is because psychology tells us these customers are more likely to tell their friends (give referrals) about your products or services right after they make the decisions. Day by day the satisfaction will dwindle.Telling customers
A business, recognizing the importance of nurturing existing client relationships, typically develops a firm foundation of client trust. These clients need other services. With a business referral network, not only does your business benefit from the added exposure offered through this network, but your clients benefit as you are providin
I remember back when I decided I was ready to start recording bands. I went to a local “metalfest”, setup a table, told everyone I charged $20 an hour, and nothing happened. I mean NOTHING happened. It was a total waste of time. So I went back to the drawing board and had to rethink my strategy.I'm a firm believer that you must give someone something if you want something in return. Take the approach of your potential customers. “What's in it for me?”. Well, in the case of me with the brand new studio in m
A business, recognizing the importance of nurturing existing client relationships, typically develops a firm foundation of client trust. These clients need other services. With a business referral network, not only does your business benefit from the added exposure offered through this network, but your clients benefit as you are providin
Does the newspaper delivery person throw your newspaper into a puddle of water?Does the grocery store clerk smash your bread into a shopping bag?Does the fast-food person give you cold fries with your order?Does the retail clerk chat on her cell phone instead of offering assistance?Does the repair man make you wait weeks to fix a household problem?Does the auto mechanic charge you an outrageous price for an oil change?Does the airline representative shrug their shoulders when yo
Just when you think it’s safe to embrace another clich?, guess again.Undoubtedly, you've heard the truism that there’s no such thing as bad publicity. The tabloids might wrongly accuse you of committing a heinous crime, but if they spell the name of your web site properly, eliciting enough clicks, you’ll come out ok.And there seem to be some shining examples of this philosophy.G. Gordon Liddy, that once reviled Watergate burglar, made a name for himself in that scandal, and the exposure paved to wa
By giving your customers access to preferred vendors who may offer value added discount incentives, you are saving your clients time and money, and what could be more valuable to them than that?
Certain professions in particular have a responsibility to recommend other professionals to their clients. A dentist, for example, even the best dentist, doesn’t make it a practice to perform oral surgery, that’s reserved for th
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