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  • Suggest You - Attending Business Conferences: Post-Conference Harvesting

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    l was to identify three potential distributors for your firm’s product, you will want to follow-up with any distributors that you met. Post-conference actions like these will help you to flesh out potential oppo
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    Why bother attending business conferences if you are not prepared to get your money’s worth? The most effective way to leverage the value of a conference is to actively follow-up afterwards. Solidify the things that you learned, new relationships, and new opportunities. Here is how:

    Bring back useful information.

    Before leaving the conference, purchase any helpful workshop tapes or CDs. Also bring back useful recordings of conference speeches and of sessions that you missed. The idea is to reinforce the conference content and to capture useful ideas/information that you missed.

    Develop and execute an action plan.

    One of the keys to leveraging a business conference is to create a post-conference action plan. The plan will consist of actions that will advance your pre-conference goals. If, for example, your goal was to identify three potential distributors for your firm’s product, you will want to follow-up with any distributors that you met. Post-conference actions like these will help you to flesh out potential oppor

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    that you learned, new relationships, and new opportunities. Here is how:

    Bring back useful information.

    Before leaving the conference, purchase any helpful workshop tapes or CDs. Also bring back useful recordings of conference speeches and of sessions that you missed. The idea is to reinforce the conference content and to capture useful ideas/information that you missed.

    Develop and execute an action plan.

    One of the keys to leveraging a business conference is to create a post-conference action plan. The plan will consist of actions that will advance your pre-conference goals. If, for example, your goal was to identify three potential distributors for your firm’s product, you will want to follow-up with any distributors that you met. Post-conference actions like these will help you to flesh out potential oppo

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    Develop and execute an action plan.

    One of the keys to leveraging a business conference is to create a post-conference action plan. The plan will consist of actions that will advance your pre-conference goals. If, for example, your goal was to identify three potential distributors for your firm’s product, you will want to follow-up with any distributors that you met. Post-conference actions like these will help you to flesh out potential oppo

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    plan.

    One of the keys to leveraging a business conference is to create a post-conference action plan. The plan will consist of actions that will advance your pre-conference goals. If, for example, your goal was to identify three potential distributors for your firm’s product, you will want to follow-up with any distributors that you met. Post-conference actions like these will help you to flesh out potential oppo

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    l was to identify three potential distributors for your firm’s product, you will want to follow-up with any distributors that you met. Post-conference actions like these will help you to flesh out potential opportunities, to build new relationships, and to take advantage of new ideas/information gained at the conference.

    Review your pre-conference plan to see whether you failed to complete any items. If you can now complete these items, include them in your post-conference action plan.

    Review the business cards that you collected. If you wrote follow-up memos on the backs of these cards, add these items to your plan. Also review the notes you took during the workshops and other sessions for items requiring follow-up. You now have a list of follow-up actions that you can prioritize and execute.

    Remember to include in your post-conference action plan a plan to identify upcoming conferences that might be useful.

    Send thank-you notes.

    A good way to reinforce relationships is to send thank-you notes or other thought

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