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Suggest You - Understanding Marketing: 5 Common Misconceptions
Who hasn't dreamed of winning the lottery or receiving some random windfall of money, which will solve all of their financial problems? Probably not a single person on this planet. We all dream of something like this happening, but the problem is that it's simply doesn't. Who, among the people reading this article, knows someone who received a million dollars in the lottery or some other windfal
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be
If you're a manager then you've been told at least once that you have to "motivate your people." But how do you do that? Here's what you can do to get the job done.Change your mindset. Forget about "motivating" people. You can't see motivation. Motivation is inside another person's head and heart. You can't touch it. You can't measure it. And, therefore you can't manage it.Think
1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be
A landscape business is one business that you may want to be concerned with. In the spring, summer, and fall, you will have plenty of business, however, the winter gets very slow. You will need to plan what you can do to make sure that the business can grow and yet make it through the winter season. Some landscape businesses don’t have to worry about the winter because they aren’t really hit with a
1. Defining Marketing There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be
Rarely can entrepreneurs make a company succeed by themselves. This is much like the fact that greatest athlete doesn’t ensure that their team will win if the other players cannot perform. As such, entrepreneurs need to be able to identify staffing needs, expertly fill them, and lead the team to success. Leadership is the process through which an entrepreneur is able to influence
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be
Let's face it the busines world we live in today is extremely competitive and those who sit back and do business the way they always did it are sure to perish. Think back to the general store. Every year you knew approximately how much you were going to make. A good year mean't 10 or 15% over expectations and a bad year meant 10 or 15% under expectations. The extra profit would mean you were able t
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be
There are many misnomers and falsehoods about the business of recruiting. This quiz is to test your knowledge of the industry and its day to day operations. Watch out! There may be something here you did not know.1) A good recruiter treats a retained and contingency search the same? False! On a retained search, a recruiter will find the best 3 candidates for their client and hold those
2. Marketing is still confused with Communication This common mistake is, again, the result of sufficient understanding of Marketing. Marketing professionals are often thought to be responsible for creating advertisements, logos, slogans. What people usually see is the mere top of the iceberg, forgetting that there is a product, a price and a distribution strategy to be developed before even thinking of advertising.
3. Under- or overestimating the role of the marketer On one hand, the marketer is often seen as a must-have within a company, but (s)he has an indefinite role and ends up doing a little of everything (Marketing, Advertising, Public Relations, Customer Care, Account Management etc.) On the other hand we might be faced with the other extreme, where the marketer is an omniscient, all-powerful creature eclipsing everyone else.
4. Segmentation In spite of the abundance in resources and consulting services aimed at researching the consumers base, segmentation is still do
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