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    Electronic Document Management - The Basics - Part 1
    Document management can mean many things to many people, and can serve a variety of purposes. The intention of this article is to list the components involved in document management and to briefly describe each one. At the conclusion, there are also some important factors to help in selecting a document management system.If you've never used a document management system, then it is entirely possible that you aren't aware of how valuable these products can be. Companies and individuals who manage a diverse array of documents have found that document management systems serve to simplify their lives and make both storing documents and later obtaining those documents much easier. n cause a document to disappear into a vi
    as been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only o
    Increasing Project Value through Risk Management
    Most organizations have more project proposals and ideas than they can realistically fund. This means project teams are competing for project approval and funding. Consequently, project champions often conceal or exaggerate the true value of their projects. Teams and organizations typically focus on the up-front costs of a project and the expected return. Other costs are glossed over or ignored entirely, and risk assessment is treated as a perfunctory afterthought. This focus on the up-front costs and the net return is only half of the story, however.It may be time to stop thinking of risk assessment as the killjoy exercise which drains the enthusiasm from your project and to start thinking of it as a tool for enhanc
    Enlightened AIDA Marketing for Photographers

    By Chuck Groot

    AIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.

    Attention – you must get your reader or listeners attention. We forget that we are not dealing with a captive audience; people are allowing us in to their heads. So in order to get them to pay attention to what we have to say, we need to get their attention. The best way to do this is with a snappy, hard-hitting, headline. One way I work on getting headlines is by writing at least twenty down on a piece of paper. After the first five or six it gets really hard but eventually, the cream will rise to the top and by the twentieth I have a winner.

    Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon Art directors will never forget your face

    Interest – once the prospective client has been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only on

    Career Tip: Your Lifestyle Affects Your Job Choice!
    This career tip is for you . . . if you’re serious about making a career or job change. Knowing your options and having a strategic plan are critical to your success in today‘s job marketplace.For instance, according to recent reports, your lifestyle may seriously affect your career or job choice. Did you know that people without spouses or children will represent one of the fastest growing segments of the workplace population?As a result, employment law experts warn that discrimination suits based on parental status are likely to emerge.That’s because in 2004 there were 46.4 never-married adults in the U.S.--more than double the number in 1970. The number of childless couples is expected to grow by
    listeners attention. We forget that we are not dealing with a captive audience; people are allowing us in to their heads. So in order to get them to pay attention to what we have to say, we need to get their attention. The best way to do this is with a snappy, hard-hitting, headline. One way I work on getting headlines is by writing at least twenty down on a piece of paper. After the first five or six it gets really hard but eventually, the cream will rise to the top and by the twentieth I have a winner.

    Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon Art directors will never forget your face

    Interest – once the prospective client has been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only o

    Feedback: Take It or Leave It ... But Get It
    The expense was substantial. An immersion workshop with twelve participants sharing a common goal to hone their skills. With nervous eagerness like kindergarteners embracing school, we received input, critique, and suggestions about our work. Some of the feedback I used. Some of it I didn't. But all of it was helpful.I haven't always viewed feedback that way. At times in my career, I've taken it more like a personal indictment than a helpful gauge; an intruder I needed to defend against, rather than input I needed to evaluate. I've even found myself akin to a workshop colleague who said he wanted input, but when he got responses different from what he expected, he argued and debated and explained. What he wanted was
    with a snappy, hard-hitting, headline. One way I work on getting headlines is by writing at least twenty down on a piece of paper. After the first five or six it gets really hard but eventually, the cream will rise to the top and by the twentieth I have a winner.

    Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon Art directors will never forget your face

    Interest – once the prospective client has been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only o

    Bathing Ape & Pepsi, Marketing Genius
    Large companies with big marketing budgets are always trying to find ways to push their products out to consumers. Pepsi is a perfect example of a company that aimed to market their product uniquely. To get this done, Pepsi enlisted the help of the popular fashion designer Nigo from Japan. This merging of urban design and Pepsi was bound to have great impact on the marketing side of the Pepsi product, but also increase sales and customer awareness to both brands.Fashion designer Nigo, is the designer of the popular urban clothing wear, Bathing Apes, in Japan. His style and use of limited edition for his clothes has created a cult like following in Japan. It was a brilliant marketing idea for Pepsi to team up with Nig
    th I have a winner.

    Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon Art directors will never forget your face

    Interest – once the prospective client has been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only o

    Where You Park at Work
    Did any of you hear? Beginning now you are only able to park at the work parking lot if you purchase the product being produced by your company. If you buy from the competitor you must park across the street. Obviously I am joking about this, unless you work for Ford.http://money.cnn.com/2006/01/27/news/companies/ford_parkinglot/index.htmI have written an article in the past about GM and their issues and I should have really included Ford in there as well. Since writing the GM article Ford has announced 30,000 job cuts and I recently read an article where the employees at the plant where F-150’s are assembl
    as been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that would entice you to buy from you. Often you have only one chance with this particular customer.

    “The house may not have been crying but Mrs. Schmidt certainly was. Her one and only son just got married and now that he had moved with his beautiful bride to his new posting she spends hours gazing at the pictures we took.

    A month after the wedding she wrote us and said that every time she looks at the beautiful portraits we created it’s as if she relives the entire wedding day all over again.

    Dear Mr. Groot,

    Thank you, thank you, and thank you. The portraits of Wolfgang and Sarah are of such high quality and so real, that I feel the warmth of the hugs, I can taste the food, I can hear the music, I can see the couple walking down the garden path, and the emotion of the love caught in each picture carries me back to my own wedding.

    And I must say that the album itself is so beautiful I have never ever seen anything like it. But I must say that I am most impressed with you and your staff and h

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