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A Strategic Marketing Scrapbook: 3 Core Incentives For Small Businesses
Why make a strategic marketing scrapbook? A Strategic Marketing Scrapbook is very inexpensive to make and is ideal for collecting marketing ideas in one neat location. Regardless of what type of business you may have,

Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.

The fun thing about this is you meet a lot of wonderful peop

How To Write A Great Radio Ad!
If you’ve listened to some radio ads lately you may have picked up on something, right as you punched the button to change the station. And that is that most radio spots, and by that I mean about 97%, are boring or ju

A pretty smart guy reminded me recently of the reason we're in business. He said it's to "create customers."

I thought about that and decided I had to agree.

Our businesses exist for a reason. I use to think the reason was to make widgets (insert your product or service here). But our customer needs to come first because a warehouse full of widgets does not a business make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!

So, to really make your business work, put your customer first. Create them by first discovering who they are and then by giving them what they want.

I'm no more skilled at this than anyone but since I run a small business I have found the best way to do this is to simply ask questions. Have conversations with your customers (past, present and future). Ask them why they do business with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.

The fun thing about this is you meet a lot of wonderful peopl

Why Is Customer Service Important
If you are someone who eats out a lot then you know how important customer service is. Of course, it varies from establishment to establishment, and from person to person. Opinions and standards vary quite a bit, bu

ct or service here). But our customer needs to come first because a warehouse full of widgets does not a business make. However, add a line of several hundred people at that warehouse with money in hand eager to buy those widgets, now you have a business!

So, to really make your business work, put your customer first. Create them by first discovering who they are and then by giving them what they want.

Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.

The fun thing about this is you meet a lot of wonderful peop

The Biggest Bank Robbers Are The Banks Themselves
A nasty, thoroughly dishonest story is beginning to emerge about one of the biggest financial scams ever!Which, in turn, gives an awful example of Top-Down-Management, and the total disregard and contempt it ho

eally make your business work, put your customer first. Create them by first discovering who they are and then by giving them what they want.

Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.

The fun thing about this is you meet a lot of wonderful peop

An Introduction to Supply Chain Management
The mere mention of supply chain management, outside of business circles, tends to set eyes rolling. While it may not be of interest to the average lay-person, it is an item of great interest to those in the business

y ask questions. Have conversations with your customers (past, present and future). Ask them why they do business with you or your competition. Find out what they really want from companies like yours. Learn what causes them pain and pleasure. Be truly interested in them.

Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.

The fun thing about this is you meet a lot of wonderful peop

The Bottom Line on Clamshells and Blisters -- How They Can Prevent Your Profits From Taking a Beatin
For manufacturers of consumer goods, and especially for the retailers who sell them, one of the largest sources of profit loss stems from theft. The National Association for Shoplifting Prevention (NASP) estimates tha

Find a way to build this into your routine. The more people you talk to and learn about (with regard to your product or service) the more you will know what your customers really want from you.

The fun thing about this is you meet a lot of wonderful people in the process. And, you develop the ability to match your company's strengths with what your market wants. You find out what you can and should offer as well as what you can't or should not offer.

The other nice thing about this idea is that it helps me remember that we are in business to serve our customers. That is our top priority. If we do that well the rest falls into place.

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I would like to discuss the issues concerning Maine and it’s economy. For this most important discussion we are going to focus on jobs and money flow. Well first we should discuss tourism in the coastal areas. Maine's Economic Recovery Market Sectors for Economic Growth.

I recently received an email from an IT contractor friend of mine, Alex, asking for advice on the tricks of the trade when dealing with recruitment agencies. He wanted to know the best way to get agencies to regularly update him and call him. This was my reply...

When you are on a job interview it is a good idea to have at least one question to ask at a job interview to show an interest in the job. When you interview with a company your interviewing the company just as much as they are interviewing you. The more questions you ask the better chance you have.

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