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Suggest You - Russ Dalbey - Marketing Your Cash Flow Business
I am having a hard time understanding why a valuable resource such as the “over qualified employee is having such a hard time getting a job. Something seems to be out of whack here. How is that as a society we deplore people who live on welfare and rape our system, but at the same time, refuse to hire people who are out of work because they are seemingly over qual
3) What should your customer do NOW?
This is the part most Super Bowl commercials forget. Tell you customer exactly what they should do next. Whether you want them to call you, have one of their clients call you, visit
China last year became the first country ever to import more than $1 billion of American scrap, according to the newspaper American Metal Market. The demand is so high that most scrap suppliers that sell to China are looking everywhere to grab up any materials available. Copper scrap exports to China, including Hong Kong, have quintupled since 1998, and China now acc
See, there is a not-so-obvious element of individual competition there that I like. In fact, it’s probably the part that most of us casual observers enjoy most – the commercials. While Super Bowl commercials may not be the most cost effective use of a marketing budget (they have singlehandedly sunk large companies into financial ruin) they do provide good lessons for entrepreneurs like us.
How?
Well, it’s hard to squeeze a message into 30 seconds. Near impossible. Yet, as a home business owner you MUST do it. And you must do it effectively if you want to leave a lasting impression.
“On whom,” you ask?
On anyone and everyone you meet.
So, I always recommend that every home-based entrepreneur come up with his or her own “30 Second Face-to-Face Commercial.” Word of mouth is your most powerful source of advertising. And it’s free. But what better place to take a cue from than the $2.6 million sound bites on Super Bowl Sunday.
In 30 seconds you don’t have time for detail. Instead, you need to communicate the key messages of who you are, what benefit you provide and how your customers should feel about you.
Some commercials do it… Take FedEx’s pre-historic slant on safe, reliable delivery.
Some commercials don’t… Remember the cat in the kitchen from last year. Good. Now, remember what they were selling? NOPE.
When you’re coming up with your personal commercial, consider these three points:
1) How do I describe what I do in less than five seconds?
If it takes longer than that, you’re confusing your customer. If you make lawns greener, tell your customer that. If you help people free themselves of debt, say that. Don’t bore your customers with details.
2) What is the number one benefit my company provides over anything else?
No matter what you’re saying, your customer is thinking one thing: “How does this benefit me?” So, don’t forget to tell them that. Volvos are safe. FedEx is reliable. BMW is the “Ultimate Driving Machine,” packed with speed and performance. What are you offering EXACTLY? If you can summarize your key benefit in one sentence, you’re doing well.
3) What should your customer do NOW?
This is the part most Super Bowl commercials forget. Tell you customer exactly what they should do next. Whether you want them to call you, have one of their clients call you, visit
So is pixel advertising just another fad... here today and gone tomorrow? No one really knows for sure, but right now it's one of the hottest online advertisement mediums.But in order for pixel advertising to have any kind of real staying power, people will have to do more with the concept than just introduce 'knockoff sites'.While the 'cookie-cutter c
How?
Well, it’s hard to squeeze a message into 30 seconds. Near impossible. Yet, as a home business owner you MUST do it. And you must do it effectively if you want to leave a lasting impression.
“On whom,” you ask?
On anyone and everyone you meet.
So, I always recommend that every home-based entrepreneur come up with his or her own “30 Second Face-to-Face Commercial.” Word of mouth is your most powerful source of advertising. And it’s free. But what better place to take a cue from than the $2.6 million sound bites on Super Bowl Sunday.
In 30 seconds you don’t have time for detail. Instead, you need to communicate the key messages of who you are, what benefit you provide and how your customers should feel about you.
Some commercials do it… Take FedEx’s pre-historic slant on safe, reliable delivery.
Some commercials don’t… Remember the cat in the kitchen from last year. Good. Now, remember what they were selling? NOPE.
When you’re coming up with your personal commercial, consider these three points:
1) How do I describe what I do in less than five seconds?
If it takes longer than that, you’re confusing your customer. If you make lawns greener, tell your customer that. If you help people free themselves of debt, say that. Don’t bore your customers with details.
2) What is the number one benefit my company provides over anything else?
No matter what you’re saying, your customer is thinking one thing: “How does this benefit me?” So, don’t forget to tell them that. Volvos are safe. FedEx is reliable. BMW is the “Ultimate Driving Machine,” packed with speed and performance. What are you offering EXACTLY? If you can summarize your key benefit in one sentence, you’re doing well.
3) What should your customer do NOW?
This is the part most Super Bowl commercials forget. Tell you customer exactly what they should do next. Whether you want them to call you, have one of their clients call you, visit
Proper training of your cleaning staff not only leads to cleaner buildings, but it also means fewer accidents, faster cleaning times, and a more professional cleaning staff. When hiring new employees, you may find candidates with extensive backgrounds in cleaning; however, it is more likely your new - hires will know little about proper cleaning techniques. Proper
In 30 seconds you don’t have time for detail. Instead, you need to communicate the key messages of who you are, what benefit you provide and how your customers should feel about you.
Some commercials do it… Take FedEx’s pre-historic slant on safe, reliable delivery.
Some commercials don’t… Remember the cat in the kitchen from last year. Good. Now, remember what they were selling? NOPE.
When you’re coming up with your personal commercial, consider these three points:
1) How do I describe what I do in less than five seconds?
If it takes longer than that, you’re confusing your customer. If you make lawns greener, tell your customer that. If you help people free themselves of debt, say that. Don’t bore your customers with details.
2) What is the number one benefit my company provides over anything else?
No matter what you’re saying, your customer is thinking one thing: “How does this benefit me?” So, don’t forget to tell them that. Volvos are safe. FedEx is reliable. BMW is the “Ultimate Driving Machine,” packed with speed and performance. What are you offering EXACTLY? If you can summarize your key benefit in one sentence, you’re doing well.
3) What should your customer do NOW?
This is the part most Super Bowl commercials forget. Tell you customer exactly what they should do next. Whether you want them to call you, have one of their clients call you, visit
If you've been turned down for a position you're particularly eager to win, and the employer hasn't yet filled the job, an aggressive second effort might possibly give you another shot at it. Asking for one more chance after you've been rejected is a bold strategy, but what do you have to lose?Call the interviewer, thank him or her for the interview and say yo
When you’re coming up with your personal commercial, consider these three points:
1) How do I describe what I do in less than five seconds?
If it takes longer than that, you’re confusing your customer. If you make lawns greener, tell your customer that. If you help people free themselves of debt, say that. Don’t bore your customers with details.
2) What is the number one benefit my company provides over anything else?
No matter what you’re saying, your customer is thinking one thing: “How does this benefit me?” So, don’t forget to tell them that. Volvos are safe. FedEx is reliable. BMW is the “Ultimate Driving Machine,” packed with speed and performance. What are you offering EXACTLY? If you can summarize your key benefit in one sentence, you’re doing well.
3) What should your customer do NOW?
This is the part most Super Bowl commercials forget. Tell you customer exactly what they should do next. Whether you want them to call you, have one of their clients call you, visit
Whenever someone asks “I want to be an entrepreneur, what kind of business should I start?” I always scratch my head with confusion. An entrepreneur would never ask “What kind of business should I start?”People tend to use “entrepreneur” and “business owner” interchangeably, but in reality these terms mean completely different things.Entrepreneurs are c
3) What should your customer do NOW?
This is the part most Super Bowl commercials forget. Tell you customer exactly what they should do next. Whether you want them to call you, have one of their clients call you, visit a web site or mail in a form… tell them exactly how you can help.
Maybe if the big spenders had listened to this advice, there would be a few less teary-eyed ad executives on Madison Avenue this month.
By the way, this years winners are…
FedEx…
GoDaddy…
And Burger King.
I think the Steelers might have won the game.
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