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Suggest You - How To Get Someone Else To Pitch Your Wares, And Why This Is Often A Good Idea
Note: This article is an excerpt from my Entrepreneur's Survival Reference E-Book Self-Help Manual titled "25 Avoidable Mistakes No One Will Warn You About In Starting Your Own Business"(in which "Failing To Prepare A Backup/Alternative Action" is one of th
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S.
You're now CIO - welcome to the hot seat!The CIO is probably the hottest seat on the "C" suite in terms of pressure and demands and that gets reflected in terms of a short tenure in the job. As individuals, they are typically bright, intelligent, hard-worki
Meaning, who should actually be doing the selling?
Most people sell themselves, but as you discovered, there are some inherent problems with doing this.
Writing a sales letter in someone else's voice is another technique that's often used. And many times, this actually gives your offer, and even your entire message, more credibility.
And obviously, this is critical to making your pitch as effective as possible.
In fact, credibility and believability are everything (and by the way, they are NOT the same things either) when you're pitching something, but especially when you're using written media, as opposed to television or even radio.
Why, in any particular situation, would you use someone else's voice?
Sometimes, your prospects will simply be able to identify more with someone else -- maybe they're an industry expert, or maybe they're a lot closer in demographics to your prospects than you are.
Like a former fat person who used your product to get fit, for example.
Other times, you can use a celebrity voice, as long as you've got their permission, of course. And celebrity testimonials are VERY powerful.
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. W
Six Sigma has become the standard for product quality in our highly competitive world, but we are still wrestling with decision-making that is running at a less than one sigma success rate. Paul C. Nutt in his book, “Why Decisions Fail” reports, “For more than twe
And obviously, this is critical to making your pitch as effective as possible.
In fact, credibility and believability are everything (and by the way, they are NOT the same things either) when you're pitching something, but especially when you're using written media, as opposed to television or even radio.
Why, in any particular situation, would you use someone else's voice?
Sometimes, your prospects will simply be able to identify more with someone else -- maybe they're an industry expert, or maybe they're a lot closer in demographics to your prospects than you are.
Like a former fat person who used your product to get fit, for example.
Other times, you can use a celebrity voice, as long as you've got their permission, of course. And celebrity testimonials are VERY powerful.
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S.
Government auto auctions:Ever pull up to a late model Mercedes, or fully loaded BMW and catch yourself daydreaming about how that person had enough good fortune to be able to own such a remarkable luxury car? He might have purchased his ride from a governme
Sometimes, your prospects will simply be able to identify more with someone else -- maybe they're an industry expert, or maybe they're a lot closer in demographics to your prospects than you are.
Like a former fat person who used your product to get fit, for example.
Other times, you can use a celebrity voice, as long as you've got their permission, of course. And celebrity testimonials are VERY powerful.
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S.
As a head-hunter and Career Coach I see so many CVs and resumes that look as though they are designed to get in the way of what I (or any other recruiter) might need to know about you the candidate. They vary from pure meaningless waffle without any identifiable
I'm on a lot of mailing lists for political and environmental campaigns, and celebrities are often "writing" those letters.
Why does this happen?
The answer is simple: Because donors are more inclined to open up their wallets and whip out their credit cards when a celebrity is endorsing the cause, as opposed to "John Smith", Kansas City's finest sheet metal worker.
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S.
What kind of response rates do your direct mail fundraising letters generate?That’s the most common question I’m asked by potential clients. And it’s a good question, since non-profit organizations need the highest response rates they can
Make sense?
Tomorrow I'll talk about another voice you can write your sales copy in, and when you'd want to use it.
Now go sell something,
Craig Garber
http://www.kingofcopy.com
P.S. Wanna see more tips like this? Go check out the archives at: http://www.kingofcopy.com/tips/tiparchives.html
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