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Suggest You - Marketing's Three Components
Many creative marketing projects get underway without a clear sense of expectations between a nonprofit's marketing and organizational leadership, and the creative folks (whether in-house or freelance) delivering it. The result? An extended and expensive creative development process with many revisions – not to mention chewed-up nails, bruised eg
Example: "Everybody ages! The result of aging for you is less stamina to do the things that you want to do."
Here we have described the problem. The con
Use Your Body Parts To Stay EthicalWe all want to make the ethical choice, but sometimes it's tough knowing what the right choice is. Colleges teach courses on ethics, preachers shout guidance from the pulpit, and Momma did her best to bring us up right, but still we wrestle with choosing the right path.So, how can you navigate thi
1. Make the "Big Promise"
2. Document your claims
3. Make as irresistible and/or as risk free an offer as possible.
With certain established products and services, the "Big Promise" is known and the value (price) is a "given". Secondarily, the "Documentation of Claims" is not necessary, with value also a "given." But for the sake of a worst-case scenario, let's walk through a start-up product or service...
The Big Promise- This is the process of describing, in a personal and relatable way, the benefits of responding to your stimulus. You are either solving a problem that you have already explained, or you are enhancing the consumers personal life condition in some way that's preferable to the status quo, using one of the four basic human desires.
Example: "Everybody ages! The result of aging for you is less stamina to do the things that you want to do."
Here we have described the problem. The con
Tabletop DisplaysTabletop displays are a great way to exhibit on a tight budget. Before choosing a tabletop display, be sure to make sure that other exhibitors at your show will also be using tabletop displays. You do not want to be the little guy on the scene. Your will look like an underfunded amateur if you arrive at a large conv
3. Make as irresistible and/or as risk free an offer as possible.
With certain established products and services, the "Big Promise" is known and the value (price) is a "given". Secondarily, the "Documentation of Claims" is not necessary, with value also a "given." But for the sake of a worst-case scenario, let's walk through a start-up product or service...
The Big Promise- This is the process of describing, in a personal and relatable way, the benefits of responding to your stimulus. You are either solving a problem that you have already explained, or you are enhancing the consumers personal life condition in some way that's preferable to the status quo, using one of the four basic human desires.
Example: "Everybody ages! The result of aging for you is less stamina to do the things that you want to do."
Here we have described the problem. The con
For the past ten-months, I tried every drug from the popular Vioxx, Celebrex and Aleve, to the long-standing Percocet, Ibruprofen 800, with some other fabulous ones like Fexeril, Ulltram, Naproxyn, and Antevert. (And, this is my short list).I hate drugs and I try very hard to keep them out of my body. For example, for five years I was eith
The Big Promise- This is the process of describing, in a personal and relatable way, the benefits of responding to your stimulus. You are either solving a problem that you have already explained, or you are enhancing the consumers personal life condition in some way that's preferable to the status quo, using one of the four basic human desires.
Example: "Everybody ages! The result of aging for you is less stamina to do the things that you want to do."
Here we have described the problem. The con
There are individuals who are naturally born with creative hands. Some may not but aspires to be a writer in the complex world of advertising. If you belong to those who do not have innate gift for writing yet dreams of becoming a good copywriter, you can do so and work like a pro.All you need to have is the willingness to become professio
Example: "Everybody ages! The result of aging for you is less stamina to do the things that you want to do."
Here we have described the problem. The con
This is a bottom-line environment.Decreasing the downtime of revenue producing employees is a major concern. Efficiency, effectiveness, productivity gains, lowering expenses and increasing ROI are words we are all hearing more of these days. Yet "Sales and Marketing Management" magazine says that less than half of today's sales forces have
Example: "Everybody ages! The result of aging for you is less stamina to do the things that you want to do."
Here we have described the problem. The consumer's imagination will fill in the blanks according to his/her own personal desires and fears.
Promise: "We have a new way for you to maintain your stamina!" Here we have described a solution to the problem that we have brought to their attention.
Document Your Claims
"Over 100 homes in your area have benefited from our services. References are available, hundreds of people are now enjoying much more ability to_________ . The National Association of ____________says 'it's a proven fact, it works!'". Documenting your claims is mandatory to penetrate the bulk of potential new customers. Skimming the top of easy, gullible people is not conducive to sustained profitability.
The goal is for your solution to the problem, or the missing out on the enhancing benefits of your product or service, to generate an attitude of, "if it works as well as you say it does, how can I not buy i
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