Tags |
|
|
Links |
|
|
Suggest You - Maximising Business Growth
One thing is for sure if you keep doing what you did you will keep getting what you got.When I started my consultancy business I was struck by the reaction of people who knew me and knew my experiences and background. The reaction of my wife was totally supportive and my children were neutral. (they were going thro' college at the time!)Many friends were not surprised because as an independently minde
One of the coolest jobs is to become a designer of consumer products and there is good pay in it. Think of the people who designed the Norelco Razors or the Automatic Tooth Brush or the iPod. Very fun stuff no doubt and all those we have interviewed love their jobs and liken it to designing futuristic cars for GM, Ford, Ferrari or Jaguar.Even former aerospace workers, NASA scientists and race car designers h
Survival & success factors. Two key survival factors are delivering customer value and producing bottom line profit. Let’s take a mobile cleaning services business as an example where the barriers to entry into business are quite low. While you do have to invest in equipment, these costs are relatively modest. You don’t have to invest immediately in massive organisational costs of premises and numerous staff. These overheads can be taken on progressively as you grow.
The costs of delivering your service are mostly labour intensive rather than high material costs. By minimising your labour resource and only expanding as your customer base grows; you can manage these costs too. So overall, you should be able to sustain net profit at reasonable levels. You want to aim for net profit levels in excess of the cost of raising capital. By ensuring this you will always have the ability to manage your cash flow during growth spurts.
Delivering customer results. Your ability to deliver results for your customers is almost totally within your control. Your customers will judge your business capability from the quality of result they see and how you make them feel during the process. People will make buying decisions based on good feelings and to what extent you solve their problems.
How can you add value to the buying experience of your customers? There are a number of elements you need to focus on. These include perceived value pricing, a supplier that will be there for them in case of future need or difficulty and a result that gives tangible benefits. The most value you can add in developing competitive advantage is the “you factor”. This includes your general attitude and that of your staff. Positive attributes would include empathy, enthusiasm, integrity and a commitment to the customer to provide astonishing service.
Key drivers for growth. What are the key drivers for maximising your success? I believe there are two main factors, namely, innovation and effective marketing. Give serious thought to what you can do to be creative and provide innovative solutions for your customers. One thing is certain. You have a unique blend of skills, attributes, qualities and values. Nobody else in business is exactly able to duplicate what you do and how you deliver it! When it comes to effective marketing, this is easy. There are many tried and trusted success formulae you can use. Here are some concep
Market timing is like a piece of art evolving towards its final destiny. Companies spend millions of dollars isolating focus groups to determine whether or not an idea has an end home or customer loyalty potential. The complexities and comparative analysis to current market conditions and overall past performance for like products is enormous. You can have the most creative idea backed by a company that can take
The costs of delivering your service are mostly labour intensive rather than high material costs. By minimising your labour resource and only expanding as your customer base grows; you can manage these costs too. So overall, you should be able to sustain net profit at reasonable levels. You want to aim for net profit levels in excess of the cost of raising capital. By ensuring this you will always have the ability to manage your cash flow during growth spurts.
Delivering customer results. Your ability to deliver results for your customers is almost totally within your control. Your customers will judge your business capability from the quality of result they see and how you make them feel during the process. People will make buying decisions based on good feelings and to what extent you solve their problems.
How can you add value to the buying experience of your customers? There are a number of elements you need to focus on. These include perceived value pricing, a supplier that will be there for them in case of future need or difficulty and a result that gives tangible benefits. The most value you can add in developing competitive advantage is the “you factor”. This includes your general attitude and that of your staff. Positive attributes would include empathy, enthusiasm, integrity and a commitment to the customer to provide astonishing service.
Key drivers for growth. What are the key drivers for maximising your success? I believe there are two main factors, namely, innovation and effective marketing. Give serious thought to what you can do to be creative and provide innovative solutions for your customers. One thing is certain. You have a unique blend of skills, attributes, qualities and values. Nobody else in business is exactly able to duplicate what you do and how you deliver it! When it comes to effective marketing, this is easy. There are many tried and trusted success formulae you can use. Here are some conce
People often get confused when they hear someone say they are using Six Sigma. In fact, it is the methodology signified by DMAIC that they are referring to. The very reason for their choosing DMAIC is that they have some existing processes which need to be ratified because they are bleeding resources heavily. On the other hand, DFSS, the acronym for Design for Six Sigma, dwells on R & D and design of products, proc
Delivering customer results. Your ability to deliver results for your customers is almost totally within your control. Your customers will judge your business capability from the quality of result they see and how you make them feel during the process. People will make buying decisions based on good feelings and to what extent you solve their problems.
How can you add value to the buying experience of your customers? There are a number of elements you need to focus on. These include perceived value pricing, a supplier that will be there for them in case of future need or difficulty and a result that gives tangible benefits. The most value you can add in developing competitive advantage is the “you factor”. This includes your general attitude and that of your staff. Positive attributes would include empathy, enthusiasm, integrity and a commitment to the customer to provide astonishing service.
Key drivers for growth. What are the key drivers for maximising your success? I believe there are two main factors, namely, innovation and effective marketing. Give serious thought to what you can do to be creative and provide innovative solutions for your customers. One thing is certain. You have a unique blend of skills, attributes, qualities and values. Nobody else in business is exactly able to duplicate what you do and how you deliver it! When it comes to effective marketing, this is easy. There are many tried and trusted success formulae you can use. Here are some conce
While secretaries and administrative assistants have been around for years, the term “virtual assistant” is a relatively new term that has become popular along side the Internet. What is a virtual assistant? Also called a VA, a virtual assistant is the online equivalent of an office administrative assistant.As independent contractors, virtual assistants work for their clients off-site, performing a variety o
Key drivers for growth. What are the key drivers for maximising your success? I believe there are two main factors, namely, innovation and effective marketing. Give serious thought to what you can do to be creative and provide innovative solutions for your customers. One thing is certain. You have a unique blend of skills, attributes, qualities and values. Nobody else in business is exactly able to duplicate what you do and how you deliver it! When it comes to effective marketing, this is easy. There are many tried and trusted success formulae you can use. Here are some conce
Science works fast, especially when it comes to adhesives. A few years back, the BBC Wildlife magazine published a little story on gecko lizards. They referred to the little creatures as cling kings because they’re known to cling to surfaces even when the surface is held upside down. The year was 2002, and scientists were just beginning to speculate that the trick wasn’t in what appeared to be little suction cups o
• To what extent are you using direct response marketing to promote your business?
• What process do you have in place for creating up-selling and cross-selling opportunities?
• How do you segment your customers for marketing purposes?
• How do you make use of endorsements and customer testimonial statements?
If you would like more information covering “Maximising Business Growth” you can request a free report headed “Top 10 Marketing Strategies that Work”. Send an email to mail@brianjamesgroup.com
Brian James Copyright 2006. All rights reserved. www.brianjamesgroup.com
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/28567/suggestyou-Maximising-Business-Growth.html">Maximising Business Growth</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/28567/suggestyou-Maximising-Business-Growth.html]Maximising Business Growth[/url]
Related Articles:
Here's a Quick Fix for 2006... or 2007 for That Matter
What Do You Need to Know About Business Greats
Maintaining Focus is the Blueprint for Your Business and Personal Success
Bookmark it:
|