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Suggest You - Do you Have a Platform?
In today’s economy, knowledge management has moved from being one of the resources of competitive advantage to being the most important resource. All attention has been turned toward knowledge and methods to manage it. Nonaka (1991) states that knowledge and its strategic use is one sure source of sustained competitive advantage for organizations. Thus, the processes used to retain and transfer knowledge is becoming the main objective of organizations. For that, knowledge management systems are
3. Promote online with a website you can update by yourself.
1. Message
Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.
Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will hel
Event planning can be a stressful exercise. When you've got an entire conference hall full hungry attendees, waiting on caterers who are running late, while you've been on your feet since five in the morning to make sure the coffee was hot and your speakers had everything they needed. To top it off, the rumor in the hallways is that your pre-lunch speaker was boring and uninformative, how will you deal with both the dissatisfaction of the audience and breaking the news to your speaker that he
Quality is no longer enough to guarantee success. Today, competence is assumed- and there is competition everywhere. To control your destiny, you need a platform.
Platform refers to a process based on a unique message and a way of consistently communicating with your market.
Examples of platforms
There are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, postcards, speaking, teleseminars, and websites.
The crucial issue is not which type of platform you use, but whether or not you have a unique message and that you consistently enhance and promote it.
Advantages
Platforms offer you:
o A position that visibly differentiates you from your competition.
o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
o Freedom. You control your destiny, free from dependence or interference.
o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
o Networking. Your platform will expand and reinforce a growing referral network.
Prerequisites
Successful platforms require:
o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.
Steps to success
1. Choose your message.
2. Create a way to distribute it.
3. Promote online with a website you can update by yourself.
1. Message
Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.
Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will help
Choosing employee assessments can be complicated these days. The competition is immense with all the options available in the market today. However, there are a few tips to follow that will help your organization decide on the most appropriate assessment.1. Know why you looking at assessments.Having a specific focus or issue will help you choose the right assessment for your organization. Many companies choose assessments without really doing their “due diligence” before selecti
The crucial issue is not which type of platform you use, but whether or not you have a unique message and that you consistently enhance and promote it.
Advantages
Platforms offer you:
o A position that visibly differentiates you from your competition.
o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
o Freedom. You control your destiny, free from dependence or interference.
o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
o Networking. Your platform will expand and reinforce a growing referral network.
Prerequisites
Successful platforms require:
o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.
Steps to success
1. Choose your message.
2. Create a way to distribute it.
3. Promote online with a website you can update by yourself.
1. Message
Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.
Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will hel
We need more people to choose nursing as a career. There is a national shortage, so the career choice would guarantee future employment fresh out of school.Just last week, as I was taking care of a patient of mine, a doctor asked, "Kim, how did you decide to become a nurse?" That question caused me to reflect over nearly 25 years, and it still causes me to wonder sometimes. You see, I was not one of those little girls that wished to be a nurse, although I really liked the head nurse on
o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
o Freedom. You control your destiny, free from dependence or interference.
o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
o Networking. Your platform will expand and reinforce a growing referral network.
Prerequisites
Successful platforms require:
o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.
Steps to success
1. Choose your message.
2. Create a way to distribute it.
3. Promote online with a website you can update by yourself.
1. Message
Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.
Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will hel
In business as in life, forces are at work that determine the outcome of things.These forces, for want of a better name, are psychic forces.I would like to wax on two of them here for a moment, as they pertain to something that you may find highly relevant. They are the forces that determine failure and success.While life is too complex to identify these two forces as the only ones, they are elemental enough to have a major impact.The first force is called the gathe
Successful platforms require:
o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.
Steps to success
1. Choose your message.
2. Create a way to distribute it.
3. Promote online with a website you can update by yourself.
1. Message
Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.
Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will hel
AIR TRANSPORTThis is the fastest mode of transport. It carries goods and passengers through airways by using different aircrafts like passenger aircraft, cargo aircraft, helicopters, etc. Besides passengers it generally carries goods that are less bulky or of high value. In hilly and mountainous areas where other mode of transport is not accessible, air transport is An important as well as convenient mode. It is mostly used for transporting goods and passengers during natural calamitie
3. Promote online with a website you can update by yourself.
1. Message
Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.
Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will help you identify the appropriate topics and information.
2. Distribution
An effective platform requires a source, or nucleus, that is recycled and expanded.
For many, the starting point is a monthly One-Page Newsletter. Each issue offers enough space to introduce and address just about any topic, educating your market and proving your competence.
Later, you can expand each issue into:
o Articles and columns for publication and syndication, media interviews, etc.
o Presentations, audios, speeches, teleconferences, podcasts, training, workshops.
o Online content and incentives to attract search engine traffic, reward your clients, and build your opt-in e-mail newsletter circulation list.
o Books and e-books. Books are the highest level of a platform. Writing a book becomes practical if prepare each issue of your newsletter so it can be later expanded into a chapter of a book.
3. Website
You must be able to update your website yourself, without waiting for-and paying-someone else to do the work. Websites have to be continually updated. You need to provide new information on a consistent basis. Avoid fancy "art directed" websites; these are usually too inflexible to be easily and continuously updated.
Getting started
Start by analyzing your core competencies, your market, and your competition. Then, determine the best ways to communicate, and expand, it as consistently and efficiently as possible.
Progress typically proceeds best when you work with a mentor, or coach, who will guide you through the process and help you take a fresh look at yourself.
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