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Suggest You - What Most Marketing Gurus Don't Teach You
Everything’s perfect. The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had. This is going to be the absolute best tradeshow ever.Are you sure? You might be the last person who can answer this question honestly. It’s not that you don’t want to -- it’s that you can’t.s for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put
Robert Kiyosaki and Donald J. Trump have written and
released a new book, “Why We Want You To Be Rich: Two
Men--One Message.”I’ve been communicating similar ideas. I’m delighted that
Trump and Kiyosak are discussing these issues.I am a big champion of 80% plus self-employment,
calling myself “The Great Emancipator Of The 21st
Centu
You're probably doing "tactical" marketing.
So what exactly does that mean? Isn't marketing, marketing?
The answer is, no. There are two kinds of marketing: strategic marketing and tactical marketing. And, there is a distinct difference between the two.
It's what most marketing "gurus" don't teach you
As I look around, most of the "marketing gurus" I see are teaching tactical marketing. It's not that that's bad ... it's just that it's only part of what you need to succeed.
They're teaching you how to write copy. How to publish an ezine. How to market your business by writing articles or by issuing press releases. How to market by teaching teleseminars or doing speaking engagements. Or even how to network effectively.
Yes, these are all very valid ways to market your business.
So, what's the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put
With the advent of the Internet, many of us have the opportunity to apply for work through email.However, just because this is the Internet and email is so fast and convenient, that does NOT mean you should give up professionalism and polish!FIRST IMPRESSIONS COUNT. I recently looked over a few emailed applications, and let me tell you, it wa
It's what most marketing "gurus" don't teach you
As I look around, most of the "marketing gurus" I see are teaching tactical marketing. It's not that that's bad ... it's just that it's only part of what you need to succeed.
They're teaching you how to write copy. How to publish an ezine. How to market your business by writing articles or by issuing press releases. How to market by teaching teleseminars or doing speaking engagements. Or even how to network effectively.
Yes, these are all very valid ways to market your business.
So, what's the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put
"Never neglect details. When everyone's mind is dulled or distracted the leader must be doubly vigilant." – Colin PowellAs with any endeavor, one does not excel over the competition without attention to detail. When it comes to making a career move, being "okay" just won't cut it. Middle of the pack, and even "pretty good" is a recipe for failure. If
Yes, these are all very valid ways to market your business.
So, what's the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put
When dealing with foreign investors and franchising in another country often language and interpretation of word meanings can get clouded. Additionally tenses or gender of words can change what a sentence says or means in an agreement. In franchising Internationally this becomes a real issue because of the number of potential countries an international US B
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A "game plan" if you will.
It's what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business. It means establishing an objective for every marketing activity you undertake.
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put
Discipline is very important in organizations as it is for organizing you personal life. If you want to achieve something in sports or any other area you cannot without. But what is it exactly?According to the free dictionary, the verb discipline may be used to express four actions: to train (a specific pattern of behaviour) ; to teach (a branch of k
With strategic marketing you take the time to answer some basic questions about who you are marketing to and what message will be most effective.
You take the time to really understand the people you are marketing to and how your product or service solves a problem or fills a need they have.
You put all these puzzle pieces together to create a strategy and a plan to grow your business.
Yes, that strategy may involve things like writing effective ad copy, publishing an ezine, article marketing, writing press releases, and maybe even doing some speaking or networking.
But here's the real difference ...
You now have a game plan driving your use of these marketing tactics. You know what you want to achieve. You know who you're trying to reach. You know where you can find them. And you know what you must say to persuade them.
And, most importantly, you have a marketing plan that ensures you'll stick with your marketing consistently enough to actually move the needle toward your goals.
(C) Copyright 2006 Debbie LaChusa
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