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    h it they must, if they are to place a direct order.

    Here are seven simple ideas to help you craft

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    Your order form is a crucial component of your marketing communications – both online and offline. As a separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message in one concise summary. In essence, the order form should facilitate the sale. After all, it’s the ultimate destination you want prospects to reach -- and reach it they must, if they are to place a direct order.

    Here are seven simple ideas to help you craft

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    separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message in one concise summary. In essence, the order form should facilitate the sale. After all, it’s the ultimate destination you want prospects to reach -- and reach it they must, if they are to place a direct order.

    Here are seven simple ideas to help you craft

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    gether the key components of your sales message in one concise summary. In essence, the order form should facilitate the sale. After all, it’s the ultimate destination you want prospects to reach -- and reach it they must, if they are to place a direct order.

    Here are seven simple ideas to help you craft

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    ld facilitate the sale. After all, it’s the ultimate destination you want prospects to reach -- and reach it they must, if they are to place a direct order.

    Here are seven simple ideas to help you craft

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    h it they must, if they are to place a direct order.

    Here are seven simple ideas to help you craft an effective order form:

    1. Consider your order form to be an independent sales vehicle – something that can stand on it’s own. Summarize the most important points mentioned in your sales letter including the major benefits, entire offer and risk-free guarantee. Give prospects the short version – a compact picture of all they get with their order. Make it clear and unmistakable.

    2. Write in the first p

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