Tags |
|
|
Suggest You - What Every Marketer Can Learn From Jerry Seinfeld
A recent dream spoke to me about leadership. In this dream, I was a member of a good-natured team of life-loving characters. Isn't this typical of most of us in life and how we want to experience our lives? I believe it is. With performance being such an issue to sustain a business and create profit-margins, a great deal of stress is experienced at the supervisory level when performance falls below the line. In efforts to motivate, some supervisors will try a variety of tactics in order to ellicit the support they need from the team to keep up the pac
Be dependable and trustworthy.
Dependability and trust are cornerstones of the parent-child relationship. Your audience, whether consciously or subconsciously, also wants to know what to expect from you. This is often called branding -- building an identity and credibility in the minds of customers. Be dependable and earn your audience’s trust.
Be enthusiastic.
Children are naturally enthusiastic, and in case you haven’t noticed enthusias
Exhibitions and Trade shows are the best place to promote your company or products. But proper promotion requires effective promotional materials such as Banner stands, brochures, other promotional literatures and a stylish trade show booth. All these promotional accessories compliment each other and are an integral part of a comprehensive promotional strategy. Banner Stands for Trade Show play their part in creating awareness and directing the target audience towards the exhibitor’s trade show booth.Banner Stands for Trade Show is a cost effec
In an interview before the final "Seinfeld" episode, Katie Couric posed this question: "You’re the number-one sitcom, the leading program for a network and the most-watched show on television. Why hang it up?"
"The audience is a child, and you’re responsible for the child," said Seinfeld. "Sometimes that means not giving the child what the child wants. The child isn’t happy at the time, but perhaps later the child will understand."
In other words, Seinfeld was saying "enough" to his devoted fans, much in the same way a child is denied candy even though each piece tastes good.
Regardless of what you thought of "Seinfeld" -- a show about nothing, narcissistic, the funniest sitcom ever -- the producers, writers and actors knew their audience, and they delivered dead-on comedy to that audience for nearly a decade.
But Jerry, whose roots are in standup comedy, didn’t want to keep the show alive until he "bombed." He didn’t want the "child" to turn on him. Instead, he left the series the same way he would exit his standup routine: with the audience wanting more.
Take Charge
I like the child metaphor. If you’re a parent, you’re in tune with the needs of your children. Likewise, if you’re a marketer, shouldn’t you be in tune with the needs of your audience? Following are eight tips for managing the audience relationship.
You’re the "parent."
Take charge. You’re the parent in the relationship. What does the audience want and need? Good parents take the time to get to know their kids. To be an effective marketer, you must take the time to get to know your audience.
Talk in terms they can understand.
Once you know your audience, talk in terms they can understand, determining the language, style and tone that’s most effective. Sometimes you must educate your audience. Do it with humility. Whatever you do, don’t come across as self-important. The audience will always seek those who treat them with respect.
Children don’t work. Neither should your audience.
Children learn and grow through play. It’s not work; it’s fun! Don’t make your audience work either. Give them what they want and need, making it as enjoyable and entertaining as possible. A caution: Don’t go overboard with humor. It’s a tricky business. Use it appropriately.
Keep it fresh.
You want your child to brush her teeth -- only what worked yesterday isn’t working today. You need a fresh approach. The same holds true for your audience. They may get bored. Much like the child, your audience may get tired of listening to you. That’s why it’s wise to periodically adopt a fresh approach.
Be dependable and trustworthy.
Dependability and trust are cornerstones of the parent-child relationship. Your audience, whether consciously or subconsciously, also wants to know what to expect from you. This is often called branding -- building an identity and credibility in the minds of customers. Be dependable and earn your audience’s trust.
Be enthusiastic.
Children are naturally enthusiastic, and in case you haven’t noticed enthusiasm
ALT stands for Assistant Language Teacher. ALT's are the guys and gals that go into the public schools and teach English along with a Japanese teacher. For teachers in Japan, ALT work is one option for employment. I was an ALT for a year. It had it's ups and downs. Your experience as an ALT depends a lot on what school you get sent to. Here's a little bit of what you can expect when you teach abroad as an ALT.Most ALTs teach in elementary schools, junior highs or high schools. I went to a junior high. Everybody generally agrees that juni
Regardless of what you thought of "Seinfeld" -- a show about nothing, narcissistic, the funniest sitcom ever -- the producers, writers and actors knew their audience, and they delivered dead-on comedy to that audience for nearly a decade.
But Jerry, whose roots are in standup comedy, didn’t want to keep the show alive until he "bombed." He didn’t want the "child" to turn on him. Instead, he left the series the same way he would exit his standup routine: with the audience wanting more.
Take Charge
I like the child metaphor. If you’re a parent, you’re in tune with the needs of your children. Likewise, if you’re a marketer, shouldn’t you be in tune with the needs of your audience? Following are eight tips for managing the audience relationship.
You’re the "parent."
Take charge. You’re the parent in the relationship. What does the audience want and need? Good parents take the time to get to know their kids. To be an effective marketer, you must take the time to get to know your audience.
Talk in terms they can understand.
Once you know your audience, talk in terms they can understand, determining the language, style and tone that’s most effective. Sometimes you must educate your audience. Do it with humility. Whatever you do, don’t come across as self-important. The audience will always seek those who treat them with respect.
Children don’t work. Neither should your audience.
Children learn and grow through play. It’s not work; it’s fun! Don’t make your audience work either. Give them what they want and need, making it as enjoyable and entertaining as possible. A caution: Don’t go overboard with humor. It’s a tricky business. Use it appropriately.
Keep it fresh.
You want your child to brush her teeth -- only what worked yesterday isn’t working today. You need a fresh approach. The same holds true for your audience. They may get bored. Much like the child, your audience may get tired of listening to you. That’s why it’s wise to periodically adopt a fresh approach.
Be dependable and trustworthy.
Dependability and trust are cornerstones of the parent-child relationship. Your audience, whether consciously or subconsciously, also wants to know what to expect from you. This is often called branding -- building an identity and credibility in the minds of customers. Be dependable and earn your audience’s trust.
Be enthusiastic.
Children are naturally enthusiastic, and in case you haven’t noticed enthusias
Marketing strategy has many powerful benefits, but for maximum advantage, the purposes of your marketing strategy should be clearly stated in the context of the purposes of the business or organization as a whole. Here’s how to do that.“Begin with the end in mind” is a well-known saying in business popularized by Stephen Covey in his famous 7 Habits of Highly Effective People. Many other consultants and authors have pointed out the great importance of having a clear purpose. Human beings are naturally goal oriented, and without stated purposes
You’re the "parent."
Take charge. You’re the parent in the relationship. What does the audience want and need? Good parents take the time to get to know their kids. To be an effective marketer, you must take the time to get to know your audience.
Talk in terms they can understand.
Once you know your audience, talk in terms they can understand, determining the language, style and tone that’s most effective. Sometimes you must educate your audience. Do it with humility. Whatever you do, don’t come across as self-important. The audience will always seek those who treat them with respect.
Children don’t work. Neither should your audience.
Children learn and grow through play. It’s not work; it’s fun! Don’t make your audience work either. Give them what they want and need, making it as enjoyable and entertaining as possible. A caution: Don’t go overboard with humor. It’s a tricky business. Use it appropriately.
Keep it fresh.
You want your child to brush her teeth -- only what worked yesterday isn’t working today. You need a fresh approach. The same holds true for your audience. They may get bored. Much like the child, your audience may get tired of listening to you. That’s why it’s wise to periodically adopt a fresh approach.
Be dependable and trustworthy.
Dependability and trust are cornerstones of the parent-child relationship. Your audience, whether consciously or subconsciously, also wants to know what to expect from you. This is often called branding -- building an identity and credibility in the minds of customers. Be dependable and earn your audience’s trust.
Be enthusiastic.
Children are naturally enthusiastic, and in case you haven’t noticed enthusias
If you want to have a fundraiser for your child’s sports team, then you should know that there are a variety of options that are available to you here. Fast fundraising for sports teams is the best idea, as this is the quickest way that you can get the most money, and so whether you are actually in a rush to get money for the team or not you will definitely want to seriously consider this option.Reasons to Have a Fast Fundraising for Sports EventThere are many different reasons as to why a fast fundraising for sports event would be held,
Children don’t work. Neither should your audience.
Children learn and grow through play. It’s not work; it’s fun! Don’t make your audience work either. Give them what they want and need, making it as enjoyable and entertaining as possible. A caution: Don’t go overboard with humor. It’s a tricky business. Use it appropriately.
Keep it fresh.
You want your child to brush her teeth -- only what worked yesterday isn’t working today. You need a fresh approach. The same holds true for your audience. They may get bored. Much like the child, your audience may get tired of listening to you. That’s why it’s wise to periodically adopt a fresh approach.
Be dependable and trustworthy.
Dependability and trust are cornerstones of the parent-child relationship. Your audience, whether consciously or subconsciously, also wants to know what to expect from you. This is often called branding -- building an identity and credibility in the minds of customers. Be dependable and earn your audience’s trust.
Be enthusiastic.
Children are naturally enthusiastic, and in case you haven’t noticed enthusias
Most people find financial statements identical to a foreign language. To ensure that financial statements are easier to understand, there is a set of rules and practices known as the generally accepted accounting principles (GAAP). Development of these rules provides a basic guideline accounting because I think it’s fair to say that it can get obtuse at times. There are a lot of variations to the meaning so here is the best answer. It’s the generally accepted accounting rules and procedures that are necessary to define accounting practice. Basicall
Be dependable and trustworthy.
Dependability and trust are cornerstones of the parent-child relationship. Your audience, whether consciously or subconsciously, also wants to know what to expect from you. This is often called branding -- building an identity and credibility in the minds of customers. Be dependable and earn your audience’s trust.
Be enthusiastic.
Children are naturally enthusiastic, and in case you haven’t noticed enthusiasm is contagious. That’s why it’s so effective in sales and marketing. Nothing sells a product, service or message like enthusiasm. Pump some into your marketing communications. If you’re not enthusiastic about your message, who will be?
Choose the right media.
My daughter can now talk on the phone. We can have a sensible conversation. Earlier, she wasn’t interested or capable. What are the best media for your audience? Are they ready, willing and able? To communicate effectively to your audience, choose the right media.
Stay focused.
"Seinfeld" boiled down to laughs. As Jason Alexander, the actor who played George, explained on PBS, the laugh reigned supreme. Never mind statements about life, culture, society and the like. The writers focused like a laser beam on laughs. As a result, "Seinfeld" delivered laughs to a faithful following week in and week out, year after year.
What’s the focus of your marketing communications? Who do you want to attract? How will you get them to follow? It’s time to take charge. After all, you’re the parent.
Copyright (c) 2006 Neil Sagebiel
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/28672/suggestyou-What-Every-Marketer-Can-Learn-From-Jerry-Seinfeld.html">What Every Marketer Can Learn From Jerry Seinfeld</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/28672/suggestyou-What-Every-Marketer-Can-Learn-From-Jerry-Seinfeld.html]What Every Marketer Can Learn From Jerry Seinfeld[/url]
Related Articles:
Looking for Ways to Improve the Bottom Line? Think Print!
Payroll Indiana, Unique Aspects of Indiana Payroll Law and Practice
Internet Entrepreneurship: First Step, Getting Started
Bookmark it:
|