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Suggest You - Putting a Method to the Marketing Madness
First of all, I need to make clear that I have no commitment by promoting Google Adwords, the pay per click search engine from Google. I am not Google affiliate at all. I just consider Google Adwords the most effective pay per click search engine and I will explain why.Reason 1:The Google audience / user base has traditionally catered to technical audiences and more importantly, to Internet savvy users: the kind of users who are comfortable with buying online. These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN.Reason 2:Google Adwords delivers instant results. You can have your ad campaign up and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5 days while they manually review ads.Reason 3:ho you will have to spend a great deal of time educating on benefits of financial planning? Do you want a client who wants full details of their financials on a quarterly basis, or someone who just wants to know if they
No business can flourish without an efficient and advanced telecommunications infrastructure in its offices and factories. All employees need a communication device to maintain their efficiency and save precious time. Obviously it means the establishment of an extensive telecom network in your offices. A big chunk of your budget has to be allocated for the successful operation and optimum utilization of telecom resources. You need to maintain a separate department to oversee the functioning of the telecom network and its finances.This means that you can employ a team of expert auditors to keep an eye on the billing of the telephone vendors, in-house misuse or fraud in utilizing the network devices, and regular contact with the vendors with timely references to the anomalies in their billing. And in case t
What are your goals and who is your target? Before you can begin a marketing campaign, you need to know what your goals are and who your ideal client is. How many ideal prospects would you like to add to your client base?
Let’s say that you want to add 35 new clients to your roster this year. You have decided that the ideal client has a yearly income of $100,000 and $500,000 in investable assets. This is a broad look at the type of client you want to attract. What other traits can be added to help decide who your ideal prospect is. Do you want a prospect who you will have to spend a great deal of time educating on benefits of financial planning? Do you want a client who wants full details of their financials on a quarterly basis, or someone who just wants to know if they
I recently had an employer advertise her job in my newsletter and it got me wondering what employers are thinking when the applicants start flooding in. After speaking with her I was able to get some really valuable feedback and I wanted to share that with you.“Avoid using abbreviations and acronyms in your cover letter and resume. Or at least spell it out in the first instance and give the abbreviation in parenthesis. For example, Medical Transcription (MT)” Linda S.This is a great tip. I think many of us do abbreviate and we might not always remember to spell everything out in our cover letters and r?sum?s, but it is important that we do.“Don't respond to a variety of ads by sending one email to numerous CC addresses.” Linda S.You know I had no idea that anyone was doing this. Since
What are your goals and who is your target? Before you can begin a marketing campaign, you need to know what your goals are and who your ideal client is. How many ideal prospects would you like to add to your client base?
Let’s say that you want to add 35 new clients to your roster this year. You have decided that the ideal client has a yearly income of $100,000 and $500,000 in investable assets. This is a broad look at the type of client you want to attract. What other traits can be added to help decide who your ideal prospect is. Do you want a prospect who you will have to spend a great deal of time educating on benefits of financial planning? Do you want a client who wants full details of their financials on a quarterly basis, or someone who just wants to know if they
Many firms dream of the day that a venture capital financing occurs. This is the day when they are handed a check for millions of dollars and told to go fulfill their entrepreneurial dreams. Unfortunately, for most this remains a dream. But this doesn’t necessarily have to be the case. Securing a venture capital financing can be a reality under the right conditions.Perhaps the most important condition is that the firm develops a winning business plan. The business plan is the initial piece of information that venture capitalists review, and if it doesn’t compel them to take action, the journey towards venture capital financing ends abruptly.Assuming that the business plan is flawless, what else is required of the management team seeking venture financing? The answer varies from firm to firm, but mo
Let’s say that you want to add 35 new clients to your roster this year. You have decided that the ideal client has a yearly income of $100,000 and $500,000 in investable assets. This is a broad look at the type of client you want to attract. What other traits can be added to help decide who your ideal prospect is. Do you want a prospect who you will have to spend a great deal of time educating on benefits of financial planning? Do you want a client who wants full details of their financials on a quarterly basis, or someone who just wants to know if they
The way you reward people forms an essential foundation for effective people management. Money is by no means the only motivator of people, but too little money demotivates powerfully. Studies have shown that material reward is far more powerful than monetary.1. How To Determine Levels Of RewardTo determine how much reward is appropriate, consider the question what level of employee reward will attract, retain, and motivate people of the calibre that you require. If an employee does something that results in a one-time boost for the company, a one-time incentive is most appropriate.2. Why Give Employees Added Rewards In Addition To Wages?Keep in mind that the main reason why you are giving an employee reward is because you want exceptional results, not comparable performance. Exceptio
Follow up, as we said last time, is a critical component of your marketing system. You need to stay in touch with your contacts. The tricky part is making sure your follow up doesn't cross over into pestering. This is where creative follow up comes in.Last time we gave you some follow up tips, here are some more to help you kick start your follow up strategy:Ask your contacts to get together with you over breakfast, lunch, dinner, golf etc... to catch up or explore potential business energies.When you are running a special promotion, send your prospects a follow up letter extending the offer to them personally.Pass along a newspaper or magazine clipping or URL that you think could be of interest to your prospects.Periodically send along some educational tips or FAQ’s as a cr
At this point you have decided that your ideal client is someone who has a household income of $100,000 per year. The client has investable assets of at least $500,000, married, planning for college education of two or three kids, also planning for retirement for both partners. They have an understanding of the need for financial planning, implementing the plan and needs to be kept informed but not educated. They also do not need a detailed report on their finances, but an overview of how their finances are being invested and whether or not they are on target to reach their goals.
Deciding where your market is and how to reach your market: You know that the type of clients you are prospecting for lives in affluent neighborhoods, children attend prestigious private schools and belong to certain country clubs a
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