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Suggest You - Windfall Profits Hidden In Your Business
The knee-jerk response to prioritizing requirements is to mark everything as a must-have . “I need everything before the product becomes generally available. I want it ALL!” Give me a break.Granted, if a requirement is written in the SRS, then it must be because you want it. But the reality is some features are more important than others and a good product manager can tell them apart.If everything is high priority, then there are no priorities. Let me repeat that statement once more. If everything is high priority, then there are no priorities.Unless this is
That “opportunity pocket” is: marke
Attorneys slowly started advertising on TV way back in the 70's. Before then it was considered unethical for a practicing attorney to advertise his services on television. Since then lawyer advertising has grown with leaps and bounds. Every US television market has personal injury, bankruptcy and social security lawyers advertising plus many others. Why are all these lawyers advertising on television? The answer is really simple, because it works!The question asked is, why do attorneys need to advertise on TV? The most logical answer would be competition. If you're an attor
Where is this money – and how do you get it?
Most businesses have many hidden opportunities for discovering “windfall profits” – but I want to focus on just one of those opportunities in this article.
That “opportunity pocket” is: marke
You may have an ad that’s barely holding it’s own and not even know it. But there is a simple test. Make a copy and ask for feedback from employees, friends, relatives and total strangers. In fact, the last group is best because they will be the most honest. If you have a store, it’s pretty easy. Post the ad at the front counter and ask your customers to fill out a form explaining you need to find out what they would change in the ad in exchange for 10% off their next purchase. Therefore, assuming they gave their response, you now know that everyone hates your headline. So what do you d
Where is this money – and how do you get it?
Most businesses have many hidden opportunities for discovering “windfall profits” – but I want to focus on just one of those opportunities in this article.
That “opportunity pocket” is: marke
This is the first in a series of articles that is going to be primarily for the tech head or somebody who is actually in the medical billing industry and sends claims electronically. This is information that you mostly get from experience, so hopefully it will be of use to those of you who fit the above description. This particular article will provide an overview of the electronic billing records in the format. Future articles will go into more detail as far as each individual record itself so you understand the major requirements of each record and field within the record. This wa
Where is this money – and how do you get it?
Most businesses have many hidden opportunities for discovering “windfall profits” – but I want to focus on just one of those opportunities in this article.
That “opportunity pocket” is: marke
The interview starts at the time you have entered into the room. They form an opinion on you before you started answering their questions. You already judged by appearance, smile or your nervous look and posture.Once look back for your favorite lectures and teachers, you like their lectures and they are memorable because they are informative or they are animated. In the same way while you are answering in an interview be informative and animated , I doesn’t mean that you have to entertain the interviewer by playing jokes you have to express your views in an animated way by showin
That “opportunity pocket” is: marke
Creating a 'kick ass' Sonic Personality© for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself. This can be a very serious problem for owner-managed businesses, where the personality of the entrepreneur oft times gets substituted for the personality of the business - big mistake! So what's the first step in cra
That “opportunity pocket” is: marketing and advertising.
In my experience, almost every business – whether it be retail, service, professional practice, or “business to business” in its nature – is unconsciously letting profits slip away.
Your biggest opportunity most likely lies hidden inside your underperforming sales copy (copy that isn’t selling as many units/c
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