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  • Suggest You - Good Communicators Are Nerds

    Business Management (and the Action Man)
    In the stock market there is this saying: “paralysis by analysis”This is about taking risk. Everything in life is about taking risk and more it is in business.When designing you
    Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators should be as curious as nerds.

    * Nerds Are Successful: Bill Gates and Steve Jobs founded their companies

    It's OK to Be Human
    There are a few people in business who can remember LP Records, Eight Track Tapes, Cassettes, or Monochrome Monitors. There a few who can remember using the phone, as opposed to email, or eve
    Bill Gates is a nerd. Steve Jobs is a nerd. Communicators should also be nerds. Here’s why:

    * Nerds Aren’t Afraid of Numbers: Quantitative research can provide invaluable information about people’s background, beliefs and habits. Collecting data via market research, news analysis and other techniques is critical. Quantitative research should be the first step in any significant communications planning process. Nerds aren’t afraid of numbers. Communicators shouldn’t be either.

    * Nerds Have An Opinion: Data is useless unless it tells a story. Successful nerds are wizards at explaining to people what data means. Like nerds, communicators should have a point-of-view on the data they gather and the ability to talk about it.

    * Nerds Are Curious: Curiosity is a valuable trait that many nerds share. Why? Curiosity leads to insight. Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators should be as curious as nerds.

    * Nerds Are Successful: Bill Gates and Steve Jobs founded their companies

    Motivating Tips for Job Seekers
    Are you staring at an empty page, trying to write the next cover letter? Or postponing the grip and grin meeting you’ve scheduled? Have lethargy and laziness set in? Has your get up and go
    d, beliefs and habits. Collecting data via market research, news analysis and other techniques is critical. Quantitative research should be the first step in any significant communications planning process. Nerds aren’t afraid of numbers. Communicators shouldn’t be either.

    * Nerds Have An Opinion: Data is useless unless it tells a story. Successful nerds are wizards at explaining to people what data means. Like nerds, communicators should have a point-of-view on the data they gather and the ability to talk about it.

    * Nerds Are Curious: Curiosity is a valuable trait that many nerds share. Why? Curiosity leads to insight. Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators should be as curious as nerds.

    * Nerds Are Successful: Bill Gates and Steve Jobs founded their companies

    How It's Made - Thermoforming
    Are you aware that some of the things we use in our everyday lives are plastics? When we talk about convenience, durability, efficiency, stability, usefulness and practicality in the things w
    aren’t afraid of numbers. Communicators shouldn’t be either.

    * Nerds Have An Opinion: Data is useless unless it tells a story. Successful nerds are wizards at explaining to people what data means. Like nerds, communicators should have a point-of-view on the data they gather and the ability to talk about it.

    * Nerds Are Curious: Curiosity is a valuable trait that many nerds share. Why? Curiosity leads to insight. Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators should be as curious as nerds.

    * Nerds Are Successful: Bill Gates and Steve Jobs founded their companies

    Laying Your Cards On The Table
    Like most starving writers, when I get a chance I go to a restaurant and eat real food. Wonderful! My favourite is ‘King Yuen’s’, a Chinese treat for the taste buds. Business men, tourists,
    communicators should have a point-of-view on the data they gather and the ability to talk about it.

    * Nerds Are Curious: Curiosity is a valuable trait that many nerds share. Why? Curiosity leads to insight. Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators should be as curious as nerds.

    * Nerds Are Successful: Bill Gates and Steve Jobs founded their companies

    Business Branding for Personal Service Type Companies
    Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential custo
    Insight leads to great ideas. Great ideas translate into powerful communications campaigns. Communicators should be as curious as nerds.

    * Nerds Are Successful: Bill Gates and Steve Jobs founded their companies on solid research, subject matter expertise and powerful insights. These are also the elements of a successful communications campaign. Gates and Jobs demonstrate why being a nerd is good. As communicators, should we strive for any less?

    Communicators repeat after me: I’m proud to be a nerd; I love being a nerd; I am a nerd!

    Didn’t that feel good? Now, go forth and prosper.

    (c) 2005 Fard Johnmar

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