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You are here: Home > Business > Marketing > Real Estate Marketing Online -- Are You Capturing Leads Or Losing Visitors? |
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Suggest You - Real Estate Marketing Online -- Are You Capturing Leads Or Losing Visitors?
Advertising Copywriting For Beginners . But listings alone will not optimize the number of leads you capture. They'll generate a phone call here or an email there, but not enough to keep the pipeline filled with prospects.When most people think of advertising copywriting they tend to think of large lettered blurbs like “On Sale!” or “Half Off!” that always seem to announce the latest and greatest bargain to be had. This is quite honestly, a very narrow glimpse of what sales copy is and what sales copy does.A very broad but accurate definition of advertising copywriting would be: Any and all text based material in any way relevant to your business a potential customer comes Listings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prospects with information they want. As a result, your chances of turning them into clients will increase tenfold. Offer value to gai What shocked me was that the majority of these websites (nearly 65%) had no way to capture the email addresses of visitors. I'm assuming the owners of these sites expected visitors to contact them immediately upon visiting. But that's too heavy a burden to put on a website. It's rare that you can shorten the sales cycle to nothing more than a web visit and expect any results. On a commerce website, most first-time visitors will leave without purchasing anything. Likewise, on a real estate marketing website, most visitors will leave without contacting the agent who owns the site. If people leave your website without "dropping off" their contact information, there's a strong chance you'll never hear from them again. That's the nature of the Internet, and it reinforces the importance of having a lead-capturing system on your website. What happens when people visit your site: 1. They will respond immediately (with a phone call or email). 2. They will sign up for something and then leave the site. 3. They will leave the site without doing anything. Obviously, you want visitors to take the first or second action. But we know from statistical surveys that most visitors will take action #2 or #3. That makes action #2 (sign up and leave) the overlap between what you want visitors to do and what they're most likely to do. So make sure you have something for people to sign up for on your website. This is called an "opt in" mechanism -- visitors will opt in (or subscribe) to receive future communications from you. Listings help, but they’re not enough. Listings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prospects with information they want. As a result, your chances of turning them into clients will increase tenfold. Offer value to gain On a commerce website, most first-time visitors will leave without purchasing anything. Likewise, on a real estate marketing website, most visitors will leave without contacting the agent who owns the site. If people leave your website without "dropping off" their contact information, there's a strong chance you'll never hear from them again. That's the nature of the Internet, and it reinforces the importance of having a lead-capturing system on your website. What happens when people visit your site: 1. They will respond immediately (with a phone call or email). 2. They will sign up for something and then leave the site. 3. They will leave the site without doing anything. Obviously, you want visitors to take the first or second action. But we know from statistical surveys that most visitors will take action #2 or #3. That makes action #2 (sign up and leave) the overlap between what you want visitors to do and what they're most likely to do. So make sure you have something for people to sign up for on your website. This is called an "opt in" mechanism -- visitors will opt in (or subscribe) to receive future communications from you. Listings help, but they’re not enough. Listings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prospects with information they want. As a result, your chances of turning them into clients will increase tenfold. Offer value to gai What happens when people visit your site: 1. They will respond immediately (with a phone call or email). 2. They will sign up for something and then leave the site. 3. They will leave the site without doing anything. Obviously, you want visitors to take the first or second action. But we know from statistical surveys that most visitors will take action #2 or #3. That makes action #2 (sign up and leave) the overlap between what you want visitors to do and what they're most likely to do. So make sure you have something for people to sign up for on your website. This is called an "opt in" mechanism -- visitors will opt in (or subscribe) to receive future communications from you. Listings help, but they’re not enough. Listings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prospects with information they want. As a result, your chances of turning them into clients will increase tenfold. Offer value to gai So make sure you have something for people to sign up for on your website. This is called an "opt in" mechanism -- visitors will opt in (or subscribe) to receive future communications from you. Listings help, but they’re not enough. Listings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prospects with information they want. As a result, your chances of turning them into clients will increase tenfold. Offer value to gai Listings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prospects with information they want. As a result, your chances of turning them into clients will increase tenfold. Offer value to gain permission. Permission makes all the difference. Emailing prospects without their permission is spam. On the contrary, emailing them after they've expressed interest is good manners (and good business). Want to increase the number of people who give you this permission? Simply increase the value of the offer. With website traffic being equal, a stronger offer will produce more leads. The two are directly proportional. Conclusion Sure, you can educate your visitors. And you should. But always keep in mind the ultimate goal of your personal marketing website -- to generate leads and grow your business.
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