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Suggest You - Marketing Your Non-Medical Home Care Service
Now that the Iraq study group headed by former Secretary of States James Baker III has delivered its blistering report on the Bush administration’s handling of the Iraqi War, we’ve all been waiting for the wondrous solutions that either the lame-duck administration or our new leaders in C
Keeping It Real
As with any mess
As a professional grant writer and consultant, I am often amazed at how few nonprofit organizations actually have a fund development plan beyond a vague idea of applying for a few grants and sending out an annual appeal letter.Recognizing that lack of planning, I am not amazed at h
What Your Clients Want
For Non-Medical Home Care clients, the motivations are all about taking care of someone that they care about. What drives those motivations is comfort level with you. Your potential client wants to FEEL like you care. It is easy to write about the services that you offer. It is much harder to dig down deep and use your words to turn marketing collateral material into a meaningful message that your company is the company that they want to trust to take care of someone that they love.
Don’t’ just explain your services, talk about them and why you offer them. Before any client does business with you as a Non-Medical Home Care professional, they want to know that this is more than just a profession for you, and that they will be more than just a replaceable business opportunity. By contracting with you, they are offering to let you into their home to take care of them or someone that they care about.
Keeping It Real
As with any messa
The holiday season is close and there is no doubt that soon everyone will be back to the usually holiday occupation, finding gifts for friends and family, and in many cases, work colleagues. It is not uncommon for people who work together to give each other gifts for the holidays, it is a
What Your Clients Want
For Non-Medical Home Care clients, the motivations are all about taking care of someone that they care about. What drives those motivations is comfort level with you. Your potential client wants to FEEL like you care. It is easy to write about the services that you offer. It is much harder to dig down deep and use your words to turn marketing collateral material into a meaningful message that your company is the company that they want to trust to take care of someone that they love.
Don’t’ just explain your services, talk about them and why you offer them. Before any client does business with you as a Non-Medical Home Care professional, they want to know that this is more than just a profession for you, and that they will be more than just a replaceable business opportunity. By contracting with you, they are offering to let you into their home to take care of them or someone that they care about.
Keeping It Real
As with any mess
Your personal brand is important "it's not just your company's logo that needs to look good" it's the people in an organization that also represent the company brand. And often times that person is you"'so it's up to you to portray your company's brand or image in a positive light.
Don’t’ just explain your services, talk about them and why you offer them. Before any client does business with you as a Non-Medical Home Care professional, they want to know that this is more than just a profession for you, and that they will be more than just a replaceable business opportunity. By contracting with you, they are offering to let you into their home to take care of them or someone that they care about.
Keeping It Real
As with any mess
Frequent hotel guests are becoming more familiar with the growing presence of digital signs in lobbies, near hotel restaurants and bars and even outside meeting rooms.That’s not too surprising. A recent forecast from market researcher iSuppli Corp. indicated the indoor-venue market
Don’t’ just explain your services, talk about them and why you offer them. Before any client does business with you as a Non-Medical Home Care professional, they want to know that this is more than just a profession for you, and that they will be more than just a replaceable business opportunity. By contracting with you, they are offering to let you into their home to take care of them or someone that they care about.
Keeping It Real
As with any mess
Six Sigma methodologies aim at improving overall quality by eliminating defects and achieving near perfection by restricting the number of possible defects to less than 3.4 defects per million. Six Sigma methodologies were originally developed for implementation in the manufacturing secto
Keeping It Real
As with any message, you can go overboard with the message of care. Trying to make the case that the parent is as well off with you as they are with their family probably isn't going to win you any new friends... or clients! Family caregivers want to be supported, not replaced. This is not to say however, that you can abandon professionalism in working with your clients. You can be the most wonderfully personal and nice person that they have talked to, but if they sense that you lack professional courtesy and responsibility, it is all for nothing. If they wanted to just hire a really nice person, there is probably an unemployed cousin somewhere in the family who would gladly sit around and collect a paycheck. Professionalism is an absolute must.
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