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You are here: Home > Business > Marketing > Mortgage Broker Marketing: How to Get Realtors to Support Your Fees |
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Suggest You - Mortgage Broker Marketing: How to Get Realtors to Support Your Fees
Help! I'm Overwhelmed and I Can't Get Up! e when you understand how to get agents to support your fees. Rather than agents questioning how much you charge, they’re explaining to the client why your service commands a premium. It's been another 12 hour day. Your other half is upset that you missed dinner - again. Your kids can't remember what you look like. You're exhausted and after the 942nd time your mastermind group has told you to hire some help you are finally ready. But now what? How do you even begin trying to figure out what someone should do? Don't worry, it's not as hard as you think. Below are 4 steps with specific actions to take to ensure you get find the right person and get the most bang for your buck.#1 Create a job description The biggest mistake I see over and over again is business owners simply hiring someone and throwing them at the probl Marketing is your opportunity to shape their percep Discounters wreak havoc on the rest of us who charge for a premium service. With so many businesses advertising low price, it makes customers ultra price sensitive. In your case, the customer is a real estate agent, and more of them are becoming price sensitive to fees charged by you. What’s Your Fee? The agent asks, “How much do you charge the client?” The loan officer replies, “I charge a point on the front and one on the back.” The Agent appearing stunned says, “That seems unfair, why are you charging so much?” The perturbed loan officer utters, “That’s what I’ve always charged.” The agent leaves, never to return again. Hopefully this has never happened to you. Instead, you should expect the opposite when you understand how to get agents to support your fees. Rather than agents questioning how much you charge, they’re explaining to the client why your service commands a premium. Marketing is your opportunity to shape their percept What’s Your Fee? The agent asks, “How much do you charge the client?” The loan officer replies, “I charge a point on the front and one on the back.” The Agent appearing stunned says, “That seems unfair, why are you charging so much?” The perturbed loan officer utters, “That’s what I’ve always charged.” The agent leaves, never to return again. Hopefully this has never happened to you. Instead, you should expect the opposite when you understand how to get agents to support your fees. Rather than agents questioning how much you charge, they’re explaining to the client why your service commands a premium. Marketing is your opportunity to shape their percep What’s Your Fee? The agent asks, “How much do you charge the client?” The loan officer replies, “I charge a point on the front and one on the back.” The Agent appearing stunned says, “That seems unfair, why are you charging so much?” The perturbed loan officer utters, “That’s what I’ve always charged.” The agent leaves, never to return again. Hopefully this has never happened to you. Instead, you should expect the opposite when you understand how to get agents to support your fees. Rather than agents questioning how much you charge, they’re explaining to the client why your service commands a premium. Marketing is your opportunity to shape their percep Hopefully this has never happened to you. Instead, you should expect the opposite when you understand how to get agents to support your fees. Rather than agents questioning how much you charge, they’re explaining to the client why your service commands a premium. Marketing is your opportunity to shape their percep Marketing is your opportunity to shape their perception of your service, before appealing to them about a relationship. It should educate an Agent, ahead of you meeting them, about the quality of your service, which is in direct proportion to the size of your fees. It’s like luxury automobiles. Seldom does someone walk into a Lexus dealership and haggle over price. Marketing has shaped their buyer’s perception of quality, prior to walking into the showroom, to defend the price. How to Describe Your Service Is your brochure shaping perceptions of your service? In many cases, brochures brag about service with unproven statements like, “We deliver great service.” And when a loan officer is questioned about fees, they struggle to prove the worth of it. If you want agents to truly understand the quality of your service, your marketing has to express it. Begin by making your service tangible. If an Agent can’t see, hear, or touch it, they’ll create their own perceptions, one that won’t support
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