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Suggest You - Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales
People management and leadership has become a major topic of conversation in today’s market place and have assumed mythical qualities. Managing you people is not that difficult if you are willing to invest one thing in their development; YOU.The emotional cost and some simple training and mentoring can see you be a successful leader and manag
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For example, the first time you think you might try feeding a joint health supplement, do any names come to mind? Cosequin, Corta-Flx, or another brand?
Even though you don't
While visiting my son in Chicago, I went to a Cingular wireless store in his neighborhood to get some help with his phone. The store I walked into was closing in 5 minutes. I was welcomed into the store like a long lost friend. I explained what I needed (which took a lot of ingenuity and patience) The customer service representative was amazing. He
What is Top of the Mind Awareness?
Top of the Mind Awareness, or "TOMA," is being the first supplier a prospective customer thinks of when they think about the horses, equine products, or horse-related services that you offer. Increasing your level of TOMA in your prospects' minds impacts your current sales of horses and services as well as your future sales.
Here are some examples of TOMA at work:
Example 1: You have TOMA of products with which you are familiar.
If someone asks you about farriers, the image or name that pops into your mind is probably that of your own farrier. You are most familiar with your own farrier, so he is on "top of your mind." Your awareness may be so strong that when you hear the general word "farrier," you picture your own farrier's face!
Most people maintain their own status quo—when they find their service providers to be satisfactory, they are in a comfortable position than selecting another and venturing into the unknown. You are a current customer of your farrier and, as long as you are otherwise satisfied, that familiarity helps to keep you a current customer.
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For example, the first time you think you might try feeding a joint health supplement, do any names come to mind? Cosequin, Corta-Flx, or another brand?
Even though you don't
This is an exciting time to pursue a career in network marketing. All of your dreams can be realized with commitment and perseverance. Choose wisely.ProductYou will be most effective if you share a product that you are genuinely enthusiastic about. You must distribute a high quality, proven product with a guarante
Here are some examples of TOMA at work:
Example 1: You have TOMA of products with which you are familiar.
If someone asks you about farriers, the image or name that pops into your mind is probably that of your own farrier. You are most familiar with your own farrier, so he is on "top of your mind." Your awareness may be so strong that when you hear the general word "farrier," you picture your own farrier's face!
Most people maintain their own status quo—when they find their service providers to be satisfactory, they are in a comfortable position than selecting another and venturing into the unknown. You are a current customer of your farrier and, as long as you are otherwise satisfied, that familiarity helps to keep you a current customer.
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For example, the first time you think you might try feeding a joint health supplement, do any names come to mind? Cosequin, Corta-Flx, or another brand?
Even though you don't
The franchise market place is growing rapidly with more and more people buying a franchise business. The people who invest in a franchise opportunity are more likely to succeed then those who choose to go it alone. Many millionaires have been created through the franchise industry alone.After a lengthy study carried out over 7 years by the US
If someone asks you about farriers, the image or name that pops into your mind is probably that of your own farrier. You are most familiar with your own farrier, so he is on "top of your mind." Your awareness may be so strong that when you hear the general word "farrier," you picture your own farrier's face!
Most people maintain their own status quo—when they find their service providers to be satisfactory, they are in a comfortable position than selecting another and venturing into the unknown. You are a current customer of your farrier and, as long as you are otherwise satisfied, that familiarity helps to keep you a current customer.
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For example, the first time you think you might try feeding a joint health supplement, do any names come to mind? Cosequin, Corta-Flx, or another brand?
Even though you don't
Hindi is the mother tongue of every Indian and also the binding language of India. Despite the presence of various regional languages Hindi is the only language which is spoken all over India whether it southern India or northern India. Majority of the Indian population is highly comfortable in speaking and even reading Hindi language. That’s why In
Most people maintain their own status quo—when they find their service providers to be satisfactory, they are in a comfortable position than selecting another and venturing into the unknown. You are a current customer of your farrier and, as long as you are otherwise satisfied, that familiarity helps to keep you a current customer.
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For example, the first time you think you might try feeding a joint health supplement, do any names come to mind? Cosequin, Corta-Flx, or another brand?
Even though you don't
As much as I can get, would be the answer from most small businesses and entrepreneurs. But applying for not enough credit, or getting too much credit, can have serious negative consequences.Not having enough available credit can cause problems ranging from losing a substantial sale because you don’t have the cash handy to buy the necessary
Example 2: You have TOMA for products that you have never used!
Think about a type of product that you haven't tried. For example, the first time you think you might try feeding a joint health supplement, do any names come to mind? Cosequin, Corta-Flx, or another brand?
Even though you don't have first-hand familiarity with the product, you probably can think of one or more specific brands. The reason those brands come to the top of your mind is that effective marketing has put them there! You have seen an ad for the brand, or the product package, or heard its name in conjunction with the product's purpose. Odds are, you have been exposed to information about the product in several ways and many times. Your mind has associated that brand with the idea of "joint supplement," and stored it away in your memory.
How to Build Your Horse Business by Building TOMA:
Familiarity builds positive associations. In one psychological study, each subject was shown a random squiggly line. When the person was later presented with a set of squiggly line patterns and asked which they liked the best, most chose the line that they had seen before.
It works for squiggly lines, for products, and for business and brand names: The more familiarity, the more likely that something is preferred.
Think of ways to create TOMA with your prospective customers, put those strategies into practice, and become your prospects' instinctive first choice!
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