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Suggest You - Do You Have a Back-End Marketing Strategy in Place?
My Aunt Virginia worked selling shoes in a downtown department store. I remember listening to adult conversation, while I played. She talked about other clerks not caring for anything other than the sale and the resulting commission.Aunt Virginia’
By providing a fre
It was not long ago that Martha Stewart Living Omnimedia (MSLO) seemed doomed to failure. Kmart, its largest outlet for licensed household products, was in Chapter 11 and closing hundreds of stores. Its magazine was being challenged by the new upstart co
So make sure you keep a list of all your customers. Compile this list in a database of some sort and guard it with your life. Lists are often-times considered the most valuable assets a business can have.
Then send out follow-up/thank-you info to keep the number of refunds down. You can also use this database to send out more offers to your group of clients. Just be sure you send out offers for items related to the product they already purchased.
The Giving Spirit
Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy -- they already trust you so they are much more likely to buy from you again.
Another idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount. This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost.
By providing a free
Power Secret Five: How to Make Money Without a College DegreeIt is worth pointing out that many times there is no meaningful correlation between education and income.One can statistically show that an average college graduate, over the cour
So make sure you keep a list of all your customers. Compile this list in a database of some sort and guard it with your life. Lists are often-times considered the most valuable assets a business can have.
Then send out follow-up/thank-you info to keep the number of refunds down. You can also use this database to send out more offers to your group of clients. Just be sure you send out offers for items related to the product they already purchased.
The Giving Spirit
Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy -- they already trust you so they are much more likely to buy from you again.
Another idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount. This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost.
By providing a fre
Let's start with the good news. You've no doubt heard the statistics: that 9 out of 10 new businesses fail. Well, it turns out that census data show that about 65% of new businesses were still in operation after 4 years. As we dig a little bit deeper,
Then send out follow-up/thank-you info to keep the number of refunds down. You can also use this database to send out more offers to your group of clients. Just be sure you send out offers for items related to the product they already purchased.
The Giving Spirit
Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy -- they already trust you so they are much more likely to buy from you again.
Another idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount. This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost.
By providing a fre
Every time I write an article or do a piece on buying businesses someone will always ask me if it's possible for them, even with rotten credit and a string of bankruptcies on their record. When I tell them it's totally possible they just don't believe m
The Giving Spirit
Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy -- they already trust you so they are much more likely to buy from you again.
Another idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount. This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost.
By providing a fre
Getting ahead in the job marketplace . . . or on the job . . . is a special challenge for women. It shouldn’t have to be that way. But, until the rules change, women have to learn to go with the flow to get ahead.The good news is that, if you ca
By providing a free or steeply discounted copy of your latest and newest product, your customers will love you for it, you can easily get testimonials endorsing your hot new product before you release it for sale, and you can even use these special customers to test your new product out for you. They can provide you with some solid feedback before you send out an advertisement to new prospects.
It’s really a win-win situation so why not give it a try?
Copyright © 2005 by L A Parmley. All rights reserved.
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