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Suggest You - Why Santa's Marketing Works Better Than Yours!
One of the biggest challenges for any new manager, is how to approach (and even survive) the very first day in their new appointment.Indeed what you do on day one, may well frame the relationship with your employees for years to come...You only get one chance to make a first impression, so the first day in your new role is vital to give everyone the right taste for who you are and to get things off to a great start.So, here are ten ideas you might want to try, all guaranteed to make things work best in those very early days - indeed that very first day!Say Hello to EveryoneBy making sure you acknowledge each person as a real individual and worthy of your personal greeting and introduction, you will go a long way to being welcomed. Often this is way underrated. Recognising all in your team, at whatever level of contribution they make, is critical in the first moments of your management.Ask Gentle Probing QuestionsBy finding out what's important, especially on their real lives (we'll come to the business shortly), you will build instant rapport. These people need to know you are interested in them and have the ability to see past pure productivity in the business.Listen Hard and Show That You Are A Good ListenerA great way is to hear what you are bein
Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief s
Most African economies are considered to be unstable either due to political instability or lack of investor appeal. This factor alone (the instability of African economies) means that those in leadership have an uphill task in resuscitating ailing economies.Today, those in power have to consider external factors in their economic recovery strategies. If anything the measure of a country’s economic strength can be said to be a comparison of that county’s economy with others.So what are the advantages and disadvantages of globalization on African economies? Advantages Investors can invest in Africa without necessarily setting foot on the continent e.g. an investor who would probably not consider investing in the continent for security fears perpetrated by travel advisories and bad publicity can buy shares online. Due to globalization some major problems affecting some African countries have been shown to the world urging the west and east to lend in a hand e.g. instances where a country has lacked adequate resources to feed its population have been common in the past. International television stations have covered these stories which culminated in massive support from donor organizations in the form of food aid. Disadvantages Some local businessmen in Af
If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole rocks on and you too can do the same if you stick to the basics. Find out if your product or service matches up by reading the article below.
Jingle Bells, Jingle Bells, Jingle All the Way...
If you go to the heart of Santa's marketing, the one word you come away with is 'consistency'. Generation after generation have been exposed to one brand, one message, and the same powerful imagery. Just like Mercedes own the term 'luxury' and Volvo owns the term 'safety', Santa owns the word 'hope'. Every kid worth his Nintendo, hopes he's got enough points on the goodness scale to justify a mountain of gifts.
Yet, most companies get tired of their own brand. They chop, change and pour thousands (if not millions) of dollars into a bottomless pit of mindless change. Take a look at McDonald's advertising, for instance. McDonald's own the word family outing yet their ads have been straying down the teenager path.
Does it make sense to consistently occupy one niche? You bet it does! Families go out with their kids to McDonalds. These kids sprout into budget-conscious teenagers that hang out at McDonalds. They have kids and grandkids and guess where they all end up. At the big yellow 'M', that's where!
Santa doesn't waver. His customers are kids. Like several marketers, he might have been sorely tempted to enter the gift market. With bad advice, he would have tried to get to teenagers, adults and everyone. Can you see the magic still working? Even the tiniest of niches is huge and niches have a way of expanding by themselves.
At the end of the day, it's the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you seven reasons why you should buy from them. Santa sticks to one: Be a 'good' kid or you can keep hoping!
You Can Spot Him in the Middle of a Crowded Sky
Do you know anyone who comes to visit on a sleigh in the middle of the night? With reindeer and gifts? The reason why Santa stands out so vividly in our memories is because he's different. The postman does the same thing, but leaves without the flourish.
It's really important to work out how your marketing message differs. Santa's core marketing term is not built solely on consistent branding but also on a very hard-nosed differentiation. Too much communication out there fits in with what's safe. Customers have just one slot in their mind. You have to enter that slot at such an obtuse angle that they remember you for life.
Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief sh
Advertising made easy, and your wallet will love it too!In today's market, anyone in business knows that advertising is the backbone to the success, and without it, you are "dead in the water". Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it's just an idea, going nowhere.Whether you advertise online or offline, it can become a gruelling and expensive experience, with no guarantees.I'm sure that there is not a business out there that has ever done any kind of advertising, that hasn't lost a bunch of money, advertising their hearts out.Advertising is elusive. Excitement builds because you spend large amounts of money place your ads, guaranteeing you lots of exposure, and sales through the roof. You think that you can't miss, that this is the one that will work, and you bet your money on it.Then you wait, and wait and wait, until you relies that you have just poured your money down the drain, and got nothing but a bad headache, and a slightly lighter wallet, for your efforts.So you pick yourself up and try again, because you are not a quitter. You say to yourself that the next one has to be better. So you repeat the process once again, and again, always waiting for your "lucky break".Meanwhile, your pockets are slowly being em
Yet, most companies get tired of their own brand. They chop, change and pour thousands (if not millions) of dollars into a bottomless pit of mindless change. Take a look at McDonald's advertising, for instance. McDonald's own the word family outing yet their ads have been straying down the teenager path.
Does it make sense to consistently occupy one niche? You bet it does! Families go out with their kids to McDonalds. These kids sprout into budget-conscious teenagers that hang out at McDonalds. They have kids and grandkids and guess where they all end up. At the big yellow 'M', that's where!
Santa doesn't waver. His customers are kids. Like several marketers, he might have been sorely tempted to enter the gift market. With bad advice, he would have tried to get to teenagers, adults and everyone. Can you see the magic still working? Even the tiniest of niches is huge and niches have a way of expanding by themselves.
At the end of the day, it's the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you seven reasons why you should buy from them. Santa sticks to one: Be a 'good' kid or you can keep hoping!
You Can Spot Him in the Middle of a Crowded Sky
Do you know anyone who comes to visit on a sleigh in the middle of the night? With reindeer and gifts? The reason why Santa stands out so vividly in our memories is because he's different. The postman does the same thing, but leaves without the flourish.
It's really important to work out how your marketing message differs. Santa's core marketing term is not built solely on consistent branding but also on a very hard-nosed differentiation. Too much communication out there fits in with what's safe. Customers have just one slot in their mind. You have to enter that slot at such an obtuse angle that they remember you for life.
Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief s
Participants in industry conferences often have their own display space for presentations and information handouts. It makes sense to use the opportunity to promote your business and your company where you have a gathering of people in your industry. Conference gifts offer a great way to send your message and your name home with fellow attendees at your conference.When you choose your conference gifts, take the time to make it consistent with the message that you’re putting out. If you key the gift to the conference theme and your presentation, it will be more than just a take-home bauble that will be tossed in a drawer and forgotten. Here are some tips for choosing conference gifts that will be used and remembered long after the conference is just a fading memory.Start by asking yourself why you are giving away conference gifts. The obvious answer is to promote your business, but get more specific. What do you hope to gain from it? Visibility, brand awareness, customer prospects, good will? Any or all of those are legitimate aims for gift giveaways at a conference and each of them can be accomplished by a number of different conference gift items.Visibility To increase your visibility at the conference, choose giveaways with a big visual impact. An excellent choice is a carrier bag in a unique, useful style. As conferen
Does it make sense to consistently occupy one niche? You bet it does! Families go out with their kids to McDonalds. These kids sprout into budget-conscious teenagers that hang out at McDonalds. They have kids and grandkids and guess where they all end up. At the big yellow 'M', that's where!
Santa doesn't waver. His customers are kids. Like several marketers, he might have been sorely tempted to enter the gift market. With bad advice, he would have tried to get to teenagers, adults and everyone. Can you see the magic still working? Even the tiniest of niches is huge and niches have a way of expanding by themselves.
At the end of the day, it's the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you seven reasons why you should buy from them. Santa sticks to one: Be a 'good' kid or you can keep hoping!
You Can Spot Him in the Middle of a Crowded Sky
Do you know anyone who comes to visit on a sleigh in the middle of the night? With reindeer and gifts? The reason why Santa stands out so vividly in our memories is because he's different. The postman does the same thing, but leaves without the flourish.
It's really important to work out how your marketing message differs. Santa's core marketing term is not built solely on consistent branding but also on a very hard-nosed differentiation. Too much communication out there fits in with what's safe. Customers have just one slot in their mind. You have to enter that slot at such an obtuse angle that they remember you for life.
Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief s
Corporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the gifts, what to get and how to gauge the effect of that giving in terms of benefits for the company are all important questions. When a company decides to give gifts it needs to be planned out as part of doing business, not just a last minute impulse. The cost of gifting should be built in to the cost of your product and used when evaluating your break even point.With a plan for gifting as part of the cost of the product you will never come up short in November or offend someone by getting a gift for one employee but not another. Gifting in terms of employees can be figured as a part of income, like a benefit. You can even state that to your employees if it traslates into giving bonuses or extra days off with pay. But not if you plan to give birhtday presents. The bottom line is; gifting needs to be planned, budgeted, and scheduled. When handled this way gift giving stress evaporates.1. Why are you going to give gifts?a.) to ensure customer loyaltyb.) to build relationshipsc.) to create an imaged.) to reward important customerse.) as a marketing strategyf.) to reduce employee turnoverg.) to reward employee performanceh.) to say thank youi.) insure g
At the end of the day, it's the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you seven reasons why you should buy from them. Santa sticks to one: Be a 'good' kid or you can keep hoping!
You Can Spot Him in the Middle of a Crowded Sky
Do you know anyone who comes to visit on a sleigh in the middle of the night? With reindeer and gifts? The reason why Santa stands out so vividly in our memories is because he's different. The postman does the same thing, but leaves without the flourish.
It's really important to work out how your marketing message differs. Santa's core marketing term is not built solely on consistent branding but also on a very hard-nosed differentiation. Too much communication out there fits in with what's safe. Customers have just one slot in their mind. You have to enter that slot at such an obtuse angle that they remember you for life.
Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief s
How much time do you let your staff think? I mean “think” in all shapes and forms. Such as planning and reviewing, brainstorming and creativity, decision-taking and problem-solving, logical thinking and free-flow thinking.And, yes, daydreaming, too.Well, if it’s not up to a quarter of their time, then maybe they’re not doing enough.There’s a rather good story told about the first Henry Ford, founder of the Ford motor company.Ford, wanting more and more productivity from his workers, decided to hire a consultant to identify areas of improvement in one of his factories.The consultant went round the site and returned with a list of names of people who he thought weren’t up to scratch.Ford took one look at the list and exclaimed in horror when he saw the name at the top. “You can’t fire him!”“Why not?” said the consultant. “Every time I observed him he was sitting doing nothing.”“I know,” replied Ford. “But he’s the most productive guy in the plant. I pay him to think.”For all we know, this was the guy who ensured the phenomenal survivability of the Ford empire.The fact remains that thought has much greater power than anything else that people do. It’s much more powerful than words or actions. Thoughts inspire. Thoughts motivate. Thoughts lead. Thoughts will take your business much
Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief she brings and how she goes about it-specially if you're the one in pain. That's only half the story. The construction of the message elevates her from simple number crunching to brain surgery and makes her unique.
If you want differentiation you need look no further than the guiding light of Santa's sleigh-- Rudolph, with his shiny nose. Can you even remember the names of the rest of the eight reindeer?
One very important point, however, is that the marketing message isn't just different, but also customer-oriented. Rose takes the clutter out of administration and Rudolph provides a beacon for clearer navigation.
If you don't have a benefit for the customer, just being different is going to get you nowhere.
Give and You Shall Receive
How many of you are out there networking like crazy? Trying desperately to fill in your steadily depleting bank reserves? You want, want, want! Take a look at Santa's style.
He's into giving first. If you probe deep into your mind, you'll find the people you like best are those who have given you their time, their money or their knowledge. You trust them, and it's very hard to say no when they ask you for a favour in return.
The deepest core of human emotions is fear. Every single product or service, without exception, is sold on the basis of turgid fear. The only known antidote to fear is TRUST. When trusts struts upwards, fear banishes itself to penguin land. The more you pile up the trust, the more you can do business.
Wouldn't Santa be able to sell you just about anything? Would he be able to cross-sell and up-sell product? Santa could knock on your door next summer and you'd be more than happy to have him join your barbeque.
It's up to you to build up the trust one Lego block at a time. Identify your clients and see what you can give them. It could be information, time or even a chocolate covered scrumptious cookie. It's the old 'What's in it for me?' theory. If you can't find something calorie-ridden for their minds or bodies, they won't want to see you.
Play Santa. It works.
He Knows if You've Been Bad or Good...
Heck Santa knows his customers. He even knows when you are sleeping, or awake.
Then, there's you. Look at your biggest customer. What's her name? When is her birthday? Does she like Indian curries or sushi? In curries can she handle hot or medium? What does she think about you? What doesn't she like?
You're guessing for sure. You can't be dead certain because you've been so busy looking at dollar signs that you've missed the plot completely.
The reason why Santa's
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