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The Power Of The Package
Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is paying attention to it any more. That puts packaging in line to take its place and capture the consumer’s attention and get up close and personal.So what are you waiting for?Over the last several months, I have shared with you in my articles the reasons that it is imperative for packaging to positioned at the right place at the right time.• "Retail's First Moment of Truth: The Package"• "How To Make Your Product Packaging Newsworthy"• "It's Easy Being Green - Packaging Your “Green" Brand"• "Launching a Brand at the Super Bowl With Dreadful Packaging"<

vertising.

Implied Quality — Credibility carries with it an assumption of due diligence. For example, if Oprah recommends a book, do people bother to read other reviews or do they run out and buy the book? Deserved or not, Oprah’s opinion carries some of the highest credibility in the world.

Increased Exposure — Credibility enables you to reach potential customers who fall beyond the reach of your traditional marketing efforts.

Improved Recall & Recognition — Credibility reduces your audience’s resistance to your marketing message. With traditional advertisin

A Rare Leadership Skill: Dealing With People Who Want Out By Offering Crowns For Convoy
As a leader, you'll inevitably be faced with people wanting to leave your team or organization. Dealing with the challenge is critical for your leadership success. Your response will have ramifications far beyond your immediate circumstances. One of the best ways to respond comes from Shakespeare's Henry V.The stirring speech of Shakespeare's Henry before the battle of Agincourt contains many leadership nuggets. But commentators who recount the speech usually overlook a particularly valuable one. They focus on the speech's "band of brothers" aspects but neglect the fact that Henry also said that if any of his soldiers would rather not fight, he'd give them passport and "crowns for convoy" back to England.Henry was aware that some of his soldiers were reluctant to fight; for he

IN WHAT SUBJECT ARE YOU AN EXPERT?

If you’re a small business owner, presumably you are an expert in your industry or profession — or you would not be in that industry or profession.

Expertise does not mean being the best in the world at something — like Lance Armstrong or Bill Gates. Can you imagine being ranked No. 1 in the World at a particular skill or talent? It sure would be nice — but it doesn’t happen for most of us. And yet many more of us are experts than we may realize.

With more than 6 billion people in the world, good thing it’s utterly unnecessary to be the best in the world at something to qualify as an expert. All expert means is that you know your subject better than most people. American Heritage Dictionary defines an expert as "a person with a high degree of skill in or knowledge of a certain subject." Given those more relaxed standards, chances are pretty good you know a great deal about at least one particular subject, meaning that you are an expert in some area.

So you’ve given it some thought and have acknowledged that you really are very good at something. Canvas pool covers. History of birdhouses in America. Ways to help college freshmen succeed. The subjects are limitless — but you ARE an expert at one of them.

Question: What are you doing with that knowledge and expertise? If "using it to build credibility in my area of specialization" is not your answer, it should be!

WHY CREDIBILITY?

Simple. Credibility is the thing that makes people respect you as an expert. It’s the thing that gives you an edge because it causes people to seek you out for your knowledge. Credibility means the quality of being logically or apparently valid. And with credibility comes authenticity, believability, genuineness, legitimacy, visibility, trust, plausibility, reputation, and word of mouth.

Are those qualities helpful in building a successful business? You’d better believe they are!

BENEFITS OF CREATING CREDIBILITY FOR YOURSELF AND YOUR BUSINESS

Perception of Trust — Credibility creates an implied trust that decreases your need to work as hard to prove yourself. People trust you if you have credibility.

Knowledge Showcase — Credibility allows you to share useful and/or entertaining information about your area of specialization that draws added attention to you/your business but is not confused with advertising.

Increased Exposure — Credibility enables you to reach potential customers who fall beyond the reach of your traditional marketing efforts.

Improved Recall & Recognition — Credibility reduces your audience’s resistance to your marketing message. With traditional advertising

What is 6 Sigma?
You may have noticed the increase of discussion and publication about a topic called 6 Sigma. However, what isn’t as obvious is what 6 Sigma actually is. First created by Motorola, 6 Sigma is an intensive, highly focused, and greatly effective quality control strategy. Its primary goal is to maintain the performance of an organization virtually error-free.When measuring the performance of a company, its Sigma level is given. Traditionally operated businesses will usually be found running at a 3 or 4 Sigma performance level, even though their rate of problems per opportunity usually falls between 6,200 and 67,000 per one million.On the other hand, an organization running at 6 Sigma will instead see an average of only 3.4 problems per million opportunities. This tremendous di

d at something to qualify as an expert. All expert means is that you know your subject better than most people. American Heritage Dictionary defines an expert as "a person with a high degree of skill in or knowledge of a certain subject." Given those more relaxed standards, chances are pretty good you know a great deal about at least one particular subject, meaning that you are an expert in some area.

Question: What are you doing with that knowledge and expertise? If "using it to build credibility in my area of specialization" is not your answer, it should be!

WHY CREDIBILITY?

Are those qualities helpful in building a successful business? You’d better believe they are!

BENEFITS OF CREATING CREDIBILITY FOR YOURSELF AND YOUR BUSINESS

Perception of Trust — Credibility creates an implied trust that decreases your need to work as hard to prove yourself. People trust you if you have credibility.

Increased Exposure — Credibility enables you to reach potential customers who fall beyond the reach of your traditional marketing efforts.

Improved Recall & Recognition — Credibility reduces your audience’s resistance to your marketing message. With traditional advertisin

Small Business Marketing Tips #3: What Most Marketing & Vacuums Have In Common - They Both Suck!
Being a man and a gear head I love mechanical marvels and innovation. New tools, new kitchen gadgets, new electronics and new high tech appliances – with that in mind you shouldn’t be surprised when I tell you that I am in love with the new Dyson Vacuum.I love it for what it is, what it looks like, what it promises and I love the marketing.Let’s talk about the marketing. Let’s talk about it because the marketing is all the things I just mentioned.This company is smart. They build marketing into the product at ground zero. They vacuum is scendsational to look at. It’s a cool and innovative thing of beauty and I’m sure to some it’s a hideous yellow beast, which from a marketing perspective is the right place to be.They are following our rule of thirds principle here

ucceed. The subjects are limitless — but you ARE an expert at one of them.

Question: What are you doing with that knowledge and expertise? If "using it to build credibility in my area of specialization" is not your answer, it should be!

WHY CREDIBILITY?

Are those qualities helpful in building a successful business? You’d better believe they are!

BENEFITS OF CREATING CREDIBILITY FOR YOURSELF AND YOUR BUSINESS

Perception of Trust — Credibility creates an implied trust that decreases your need to work as hard to prove yourself. People trust you if you have credibility.

Increased Exposure — Credibility enables you to reach potential customers who fall beyond the reach of your traditional marketing efforts.

Improved Recall & Recognition — Credibility reduces your audience’s resistance to your marketing message. With traditional advertisin

Biometric Time Clock Maintenance
The biometric time clock helps to gain the objectives of security, convenience, and accuracy, which is of great importance in contemporary working environments. Biometric time clock maintenance requires professionalism, even though the maintenance cost is low. The parts of biometric clocks are easily available and can be replaced to give more perfection.The hand reader is the main part of the equipment; it is where the employee places the hand for the image to be scanned accordingly and checked with the data stored earlier. Sometimes, the hand reader might function erratically, allowing admission even to unauthorized personnel. Immediate maintenance of the equipment is needed to solve this problem, as it might compromise the security of the firm. Biometric time clock maintenance is

rust, plausibility, reputation, and word of mouth.

Are those qualities helpful in building a successful business? You’d better believe they are!

BENEFITS OF CREATING CREDIBILITY FOR YOURSELF AND YOUR BUSINESS

Perception of Trust — Credibility creates an implied trust that decreases your need to work as hard to prove yourself. People trust you if you have credibility.

Increased Exposure — Credibility enables you to reach potential customers who fall beyond the reach of your traditional marketing efforts.

Improved Recall & Recognition — Credibility reduces your audience’s resistance to your marketing message. With traditional advertisin

Turning the Table: Questions for Your Interviewer
(DES MOINES, Iowa – January 26, 2005) The fateful final question of all interviewers may carry more weight than you would think. Upon hearing “Now, do you have any questions,” you are given a chance to show the quality of your character and interest in the company. No matter how well the interview went, passively responding to this question with a shake of the head and a polite smile will only communicate to the employer that you are not interested in inquiring about the job, the company, and your place within their organization. Your approach to this Question & Answer time will directly impact the interviewer’s assessment of you and the interview.When thinking of questions the first things that probably come to mind regard your salary, hours, vacation, and benefits. It is not a g

vertising.

Increased Exposure — Credibility enables you to reach potential customers who fall beyond the reach of your traditional marketing efforts.

Improved Recall & Recognition — Credibility reduces your audience’s resistance to your marketing message. With traditional advertising, a customer must hear your message as many as 21 times before they recognize your message as your message, remember the contents of your message, and are moved to take action.

Heightened Demand — The more credibility you have, the more likely someone is to want to pay for your product or service.

Brighter Visibility — The more your credibility increases, the more likely people are to seek you out to suggest joint ventures and other opportunities.

HOW CAN YOU BUILD CREDIBILITY?

There are many ways to increase your credibility, some of them more instant in nature, while others require a more plodding, long-term effort.

Get interviewed by the mass media. Pro: Provides immediate visibility. Con: Is inordinately difficult to accomplish. Key: The old 80/20 rule — put the large majority of your efforts into more realistic goals, but never neglect the attempt for widespread coverage entirely.

Contribute to mass media publications. Pro: Offers virtually instant credibility. Con: This market is neither specialized nor particularly focused on your industry. Key: Regular appearances, like a featured column.

Get interviewed by or contribute to niche media outlets. Pro: Is easier to achieve than national exposure. Con: Offers less exposure than national outlets. Key: Write or speak as THE expert in your field.

Get a blog. Pros: Easy to do, very inexpensive, and most blog providers have syndication technology built right in. Cons: Everybody’s doing it, and just because you write does not mean anyone will read. Keys: Write more than one blog on hyper-niche topics, cross-link them, and promote them just like you do your Web site.

Try Podcasting/Internet broadcasting. Pros: Almost as easy as blogging, but with audio — once you learn how; new listeners are seeking Podcasts daily. Cons: Finding the resources to learn how to Podcast is still a challenge; attempting to produce a quality show is more difficult than it seems. Keys: Commit to a niche topic, have fun, and experiment until you find your own unique show format.

Write! Articles, media releases, books, info products, etc. Pro: It’s the easiest way to create visibility. Cons: It takes time, effort, and researc

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Six Sigma metrics are more than a collection of statistics. The object is to measure the existing performance, compare it with statistically valid ideals, and learn how to eliminate any variation or defects. Improving and maintaining product quality and quantity requires an understanding of the relationships between critical variables. Better understanding of the underlying relationships in a process often leads to improved performance.

When you are trying to get your lawn care business to grow, there are many ways to gain new customers. A very simple yet often over looked method is to simply buy them from another lawn care operator. These ideas came from our free e-book Be A Lawn Care Business Rebel. Instead of trying all these different tactics to gain new customers, what if you simply bought them from another company? Is there a basic valuation when buying an existing mowing business from another company?

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