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Welcome Matters - Marketing Your Office Daily
When you think of marketing, that is, if you think of marketing, you probably envision something that takes place outside your office: seminars, advertising, press releases, speaking engagements, and the like. But you m

What features are they looking for in your product packaging?
What is the most important aspect of your product package that will appeal to the buyer?
Will my package have to persuade people to buy it?
Can your package be easily compromised, tampered with or

Teachers - Dress To Impress In The Classroom
It may sound ridiculous but what you wear can have as much of an impact on your classroom management as your lesson preparation and behaviour strategies.We dress to impress in job interview so why not for out stu

It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking, it has to sell it too. Most importantly, the package has to capture someone's attention in less than three seconds.

Consider the last time you went shopping. Were there any new products that jumped at you off the shelves? With smart packaging there is an embedded chip that says "buy me" every time someone walks past your product. Seriously, that will happen in the future, but right now smart packaging is confined to a few interesting innovations.

What smart packaging innovations will impact you and your product? It depends not only upon your target demographic but where you plan to sell your product. Packaging 101 simply doesn't make the grade any more.

Ask yourself some important questions that will help you build your package brand.

Who is your buyer?
How old is your buyer?
Where does your buyer shop?
How often do they shop?
What features are they looking for in your product packaging?
What is the most important aspect of your product package that will appeal to the buyer?
Will my package have to persuade people to buy it?
Can your package be easily compromised, tampered with or

The Importance of Image in Business Communications
As a parent, I try to teach my children to look beyond people’s appearances, and not to judge others based on if they’re wearing the latest fashions, or if their appearance is not as aesthetically pleasing as others. W

ackage has to capture someone's attention in less than three seconds.

Ask yourself some important questions that will help you build your package brand.

Changes, How to Make Them
Change can be good or it can be bad, change of any kind good or bad has an effect on individuals. This effect is some times positive. However, most of the time it is negative. People naturally resist change and this

our product. Seriously, that will happen in the future, but right now smart packaging is confined to a few interesting innovations.

Ask yourself some important questions that will help you build your package brand.

Innovation, Working on your Business not in it
So what exactly does it mean to be Innovative and ‘Work On your business not in it’ and how is this possibly going to assist you in reaching your long term goals for your life and your business?I had the misfortu

ell your product. Packaging 101 simply doesn't make the grade any more.

Ask yourself some important questions that will help you build your package brand.

Customer Service Surveys and the Box Checked; Other?
For those of us who have been asked by our vendors to fill out customer surveys, we know all too well that there always is an extra box called; Other. So often, we enjoy checking the box other because the categories do

This should get you started thinking about who you are packaging your product for and their expectations. No matter who the ultimate customer is, the package has to "sell" them on buying your product. If you haven't taken the time to "think like a customer" your product won't be flying off the shelf. It will be dying on the shelf!

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Just like it had never occurred to me to create a system for basic things like handling the dishes, many people skip over creating systems for basic things like handling phone numbers and making follow up calls.

An Unexpected Benefit A fair and attractive compensation and benefits package is critical for hiring and retaining quality employees. This article illustrates how one company offered a new benefit to its employees, solved the problem of lagging productivity, and boosted morale at the same time.

When you think about it, it's amazing how stupid other people are. What is even more amazing is that other people probably think you're as stupid as you think they are! What to do with all this stupidity! Carl Jung has a way out.

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Suggest You - The Death of Product Packaging as We Know It.

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