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Finding and Securing a Sponsor For Your Meeting or Event
A good amount of time and effort will be required to secure appropriate sponsorship for your meeting or corporate event. This being the case, it is important to start your planning process early. Beginning this process as much as 18 months in advance of a planned me

neighbor’s nephew who had a class in “Design 101 Something or Other.” Remember, you get what you pay for. If you don’t invest in your marketing piece, it will look like it!

ACTION ITEM: Today, start making plans to create an online or offline newsletter. If you already have one, is it being sent regularly? Does it need a facelift? Is the content interesting? Are you receiving positive feedback? Make sure

Making the Financial Transition
Making the financial transition from paid employment to earning a living on your own is probably the single biggest challenge facing many would be entrepreneurs. For most, the mere thought of financial insecurity holds them back from even trying. But if you have the

Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products.

To generate your mailing list, start with your current customers, friends, associates, and vendors. Include a sign-up form on your website for print and/or electronic versions. Ask new customers if they would like to receive your newsletter. Organize your contacts using some kind of database software. Make sure you keep your list up to date.

Over time, a newsletter establishes trust with your readers. You begin to form a relationship, even if you’ve never met face to face. Be there for your readers if they have questions, need advice, or want support. E-mail or call them back promptly. Ultimately, your publication will lead to more word-of-mouth business and referrals.

Some advice: Keep the majority of your publication focused on advice and resources. If it is too sales oriented, people will be a LOT less interested in it. You will also lose some of your credibility and may be perceived as pushy. Make your newsletter fun, interesting, creative, and informative. Try organizing each issue around a theme. Develop a mailing schedule and stick to it.

And, please go to a professional designer to help you with it, not your neighbor’s nephew who had a class in “Design 101 Something or Other.” Remember, you get what you pay for. If you don’t invest in your marketing piece, it will look like it!

Brand Your Consulting Brilliance
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as

that you are still available the next times they need your services or products.

Business Stationery
Have you ever given a thought to business stationary you use in your business? Some of you may wonder what the big deal about business stationary is. The fact is that high-quality business stationary can help you build a positive image about your company irrespectiv

list up to date.

Make Money Answering Surveys for Companies
Online surveys have the reputation for being only about consumer products but, the opinion of couch potatoes can be useful too. If you have ever watched a television show or movie, you know that they have ratings of some kind. You have definitely heard about the vie

n focused on advice and resources. If it is too sales oriented, people will be a LOT less interested in it. You will also lose some of your credibility and may be perceived as pushy. Make your newsletter fun, interesting, creative, and informative. Try organizing each issue around a theme. Develop a mailing schedule and stick to it.

5 Ways to Make a Cracking Career Move
Something that comes up time and time again when people come to me for help is ‘What’s my next career move?’ There are so many choices out there (which is part of the problem) and it can be tougher than a bag of hammers to figure out what to do and where to

neighbor’s nephew who had a class in “Design 101 Something or Other.” Remember, you get what you pay for. If you don’t invest in your marketing piece, it will look like it!

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You might think that being a newspaper delivery boy is a joke. Well, with today's high paper costs you can make a nice side income. Keep reading to find out just what's required to do this in the 21st century.

We live approximately 72 years which means 26280 days on earth if we make it. We Make approximately 2000 decisions a day. What choices do we make and why?

As a nation, we have become obsessed with the trivial behavior of entertainment personalities. When the major spokeswomen of a national talk show air their differences, have we gone too far? Recent radio talk shows stars have been fired and the same should be true of television.

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