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Suggest You - Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
We’ve all done them, and there’s many more, but try to avoid these 5 marketing sins.1. Start / Stop Marketing – Once you’ve started to see those customers piling through the door it’s easy to assume your marketing job is done. It’s not. Effective marketing isn’t about any single campaign or idea – it’s about all your efforts and ideas combining to cre
It makes no one say
"That's the person I want to talk to right away!"
Choose a niche in which you enjoy working. What really gives you a kick to d
Are you a Downey homeowner or a business owner who has recently learned that you have a mold problem? Whether you notice your home’s or business’s mold on your own or with the assistance of a mold inspector, you will want to get your mold problem taken care of. The only problem is that many Downey homeowners and business owners are concerned with the costs; however,
I'm also still waiting for my father to have a discussion with me about the facts of life.
My wife and I have 2 kids, so I guess I figured it out for myself. Just like I had to figure out for myself how to market and build a practice.
So here are three secrets I wish I knew when I first started my practice.
Secret #1 - Grow Rich in a Niche
A niche is simply a narrow and specific area in which you want to specialize.
The opposite of having a niche is being a generalist. In the private practice therapist world, I call it "Death by ICF." Most therapists will tell you that they work with individuals, couples and families.
Well, who doesn't? Doesn't every one? If you say you work with individuals, couples, and families, who don't you work with?
Individuals, couples and families makes you sound like you are just a garden variety plain vanilla therapist. It tells potential clients nothing about what you do.
It makes no one say
"That's the person I want to talk to right away!"
Choose a niche in which you enjoy working. What really gives you a kick to d
Many more people are leaving the regular nine-to-five job experience to start their own businesses. Some do it in order to pursue a life long dream, others to utilise a gift or talent, in order to earn some extra income.You do not even have to quit your job to go into business. You can be a business by your self (become a consultant) in an area of your experti
So here are three secrets I wish I knew when I first started my practice.
Secret #1 - Grow Rich in a Niche
A niche is simply a narrow and specific area in which you want to specialize.
The opposite of having a niche is being a generalist. In the private practice therapist world, I call it "Death by ICF." Most therapists will tell you that they work with individuals, couples and families.
Well, who doesn't? Doesn't every one? If you say you work with individuals, couples, and families, who don't you work with?
Individuals, couples and families makes you sound like you are just a garden variety plain vanilla therapist. It tells potential clients nothing about what you do.
It makes no one say
"That's the person I want to talk to right away!"
Choose a niche in which you enjoy working. What really gives you a kick to d
Look at all the most successful athletes and business people, they ALL have coaches. So what does that tell you? Well, for one thing, stop being so darn independent!Ever since childhood we were taught in school to NEVER look at another student's test or discuss how to solve a problem. Sure there are times when you worked together when working on fun kid pro
A niche is simply a narrow and specific area in which you want to specialize.
The opposite of having a niche is being a generalist. In the private practice therapist world, I call it "Death by ICF." Most therapists will tell you that they work with individuals, couples and families.
Well, who doesn't? Doesn't every one? If you say you work with individuals, couples, and families, who don't you work with?
Individuals, couples and families makes you sound like you are just a garden variety plain vanilla therapist. It tells potential clients nothing about what you do.
It makes no one say
"That's the person I want to talk to right away!"
Choose a niche in which you enjoy working. What really gives you a kick to d
I'm sure you've heard that the best way to achieve something is to have a clear understanding of your goal. The more detailed your picture or statement, the more likely you are to reach your desired milestone.Most people want to succeed in a career that is more fulfilling and meaningful than what they have now. In addition they want to be happy and live a good
Well, who doesn't? Doesn't every one? If you say you work with individuals, couples, and families, who don't you work with?
Individuals, couples and families makes you sound like you are just a garden variety plain vanilla therapist. It tells potential clients nothing about what you do.
It makes no one say
"That's the person I want to talk to right away!"
Choose a niche in which you enjoy working. What really gives you a kick to d
Many nonprofits have experienced frustration caused by a lack of donor responses to their nonprofit’s fundraising efforts. Nonprofit communications often involve direct mailings that require staff to devote time and energy into writing, producing, and getting a mass mailing out the door. A more effective public relations strategy is to develop a specific direct mai
It makes no one say
"That's the person I want to talk to right away!"
Choose a niche in which you enjoy working. What really gives you a kick to do? What do other people marvel at you doing well?
Then make sure it is self replicating.
Recently I was talking with some friends at lunch and the subject came up about what would need to happen in the economy for each of us to continue to do well in our respective careers. I realized that all I really need to stay in business is for people to keep getting married and having kids.
#2 - Return your calls
I know it sounds so simple to do, but it's also so simple not to do.
I'm always stunned by the number of counselors that tell me about how many days old messages they have on their desk to return.
I have a rule that I will try my very best to return a call in the same day I received it.
Sometimes it gets a little stressful when I have 8 calls to return, five more clients to see, and a family that for some crazy reason wants me home at night.
Here's how I reframe it to help me handle it better: "I've worked very hard for a long time to get this many
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