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All Included?
Are your systems all-inclusive? Employees trained to handle guests with special needs? Is the restaurant designed to make it easy for these guests to visit and be comfortable? How many sales are you losing because these guests know it is difficult for them in your restaurant, and never even come in the door?First, ensure your staff understands how to provide great service to everyone. These basics include:- Offering to carry food to the table for expectant mothers, parents with children in their arms, guests on crutches, using walkers, etc. Common sense, but not commonly practiced. - Keeping aisles clear and clutter-free so people can easily move th

ossed as providing a solution to someone’s problem and not a sales letter to get a better response. Being creative is the key to this type of free marketing. If you just don’t feel that you are creative enough for a modest fee most places will even write it for you and guarantee distribution for you. How many times did you see that Star Wars was going to be in theaters? How many different spins did they put on it? Do you think we would know when it was going to be in the theater if they didn’t announce it first?

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Technology in the Workplace - Boon or Curse?
Like all new innovations, technology in the work environment can either work for you or against you. What is good for the employer or is not always the same for the employee.Is Technology Working FOR You or AGAINST YouWhen cellphones became available it seemed that they would fill a need for instant communication - any time, any place - that would help people be more efficient and thus save time.Then email became a mainstream method of business communication. Marvelous - now telephones wouldn't ring off the hook, messages would not have to be stored and retrieved as verbal communications, which took time. Instead, information would be clear and concise

Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Let’s look at George Lucas and Star Wars. How long before the movie came out did you know it was coming? How many different places did you see an ad for it, someone talking about it, or writing about it? How many different ways does he tie in to advertise his movies that are “outside” the entertainment industry?

Find your source

The first thing you need to do is find out where your people “hang out” in the real world or surf on the internet. There are many sites that people go to and many place that the visit everyday. With the internet you have many “niche” products and places for people to talk about them like blogs, or forums or different ezines that are published. Even though Star Wars has become somewhat of an icon they still market to very specific “niches” first. From there they will start to create a buzz everywhere else. Find out where the people who absolutely love the type of product you are marketing “hang out” and advertise there first.

Marketing on the internet you can do this rather quickly. There are plenty of search engines like Google, MSN, and Yahoo that will index what you are looking for quickly.

**Tip: Use quotes around you search term to get a more specific result**

For example if you were trying to sell Star Wars memorabilia in your search you would put “Star Wars memorabilia”. Also the more specific you get the better. Instead of doing “Star Wars memorabilia” you would do “Star Wars action figures” and get a laser focus group of people wanting to buy your product. When they get excited about your product they like to tell the world about it.

Announce it to the world

Any time you have a new product or are just starting your business. Make sure to announce it to the world. In fact anything that is news worthy can be done this way as well. There a plenty of free press release sites out there for you to get your message out. You must come a crossed as providing a solution to someone’s problem and not a sales letter to get a better response. Being creative is the key to this type of free marketing. If you just don’t feel that you are creative enough for a modest fee most places will even write it for you and guarantee distribution for you. How many times did you see that Star Wars was going to be in theaters? How many different spins did they put on it? Do you think we would know when it was going to be in the theater if they didn’t announce it first?

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Small Business - Avoid Identity Crisis With Strong Design
"Small firms often make the mistake of thinking matters such as corporate identity and branding are only for large companies," said George Kiely, head of EI's design unit. "But every company must project an identity if it is to succeed.""How companies see themselves is unimportant, how their market sees them is what matters. That's where design and branding and corporate identity come in."When a company is describing itself, whether in a brochure or on a website, it needs to do so in terms not of the givens, which customers take for granted, but the added value. Branding is the company's way of indicating those extras.""Smaller companies generally valu

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Marketing on the internet you can do this rather quickly. There are plenty of search engines like Google, MSN, and Yahoo that will index what you are looking for quickly.

**Tip: Use quotes around you search term to get a more specific result**

Announce it to the world

Get your pr

Business Case Study; Franchising State Registrations and Litigation Risks
For those companies considering franchising it is wise to carefully chose where you wish to franchise. Some states are completely litigious and problematic such as NY, MD, NJ, CA, TX, WA, IL and CO. States such as GA, NC, VA, NV, AZ, OH, OR, FL, WI, MI, TN are becoming more so. To top things off there are 13 registration states where Franchisors must file their UFOCs Uniform Franchise Offering Circulars and these documents are reviewed, not for viability of concept or accuracy, but to make sure certain things are disclosed to prospective franchise buyers.Problematic states for franchise registration are CA, IL, MD, NY, HA, WA, but these are not the only registration

the people who absolutely love the type of product you are marketing “hang out” and advertise there first.

Marketing on the internet you can do this rather quickly. There are plenty of search engines like Google, MSN, and Yahoo that will index what you are looking for quickly.

**Tip: Use quotes around you search term to get a more specific result**

Announce it to the world

Get your pr

Goals and New Venture Creation
More and more corporate workers are leaving their jobs to start new ventures. When taking this leap, it is important that the goals of these entrepreneurs are solid, as these goals may ultimately determine the success of the new venture.Unfortunately, many new entrepreneurs have goals that don’t naturally lead to long-term success. Some of these goals include 1) being sick and tired of the same old corporate routine, 2) dissatisfaction with the way their corporation is run (think bureaucracy), and 3) feeling they are underpaid or underappreciated in their current jobs.While these goals will be fulfilled when launching a new venture, they should not be the cor

of doing “Star Wars memorabilia” you would do “Star Wars action figures” and get a laser focus group of people wanting to buy your product. When they get excited about your product they like to tell the world about it.

Announce it to the world

Get your pr

Restaurant Uniforms to Build Your Brand
Congratulations. Taking the time to consider your staff's appearance is a great step towards building your brand awareness, increasing productivity and much more. With all the challenges that restaurant managers and owners face, it is understandable that restaurant uniforms come close to the bottom of the list. With more than 925,000 restaurant locations in the United States, restaurant competition is growing fierce. If you have great food and service, you are well on your way to winning customers. But, there is more to it than just that. Many times people are looking for a good experience just as much as good food. What your staff wears adds as much to the experience as a

Get your product or service reviewed

With all the consumer watchdog groups out there and people giving their opinion on your product and service make sure you give them something to talk about. Contact these people and ask them to review your product or service so you not only can get them to publish what they think, but also find out what suggestions you can do to improve on it. This is a great way to get an honest opinion about your product or service. How many sneak previews of Star Wars happened all a crossed the country and the world for people to give their opinion and write a review about it?

Be the expert

In your field of expertise you want to be the expert. The only way to do that is have your voice heard. Do everything you can to offer you opinion in such a way that it creates value to the public. Give them a reason to keep coming back to what you say is true. One of the best ways to do that is to write articles, like this one, on what you are an expert in. Nobody knows how really great you are until you tell them what you have done and what your ideas are. Another way to do that is to publish your own newsletter. Make sure that the information you are giving them will help and edify them. This will build your credibility and loyalty from your subscriber and other people as well. You can also do interviews or hold informational free seminars to educate the public on your product. Did you see George Lucas on The Tonight Show, Oprah, or Good Morning America? How many times did he talk about Star Wars on these shows? There are literally thousands of T.V. shows and radio shows that are always looking for people to speak with. Find the ones that deal with your topic and contact them so that they can interview you.

The Plan

Each one of these things individually can generate a lot of publicity for you. When ever you do them one right after another in a short span of time you will find that you can create a “Buzz” about you and your business. The key is to get exposure in multiple places in a very short period of time. Make sure you plan exactly when everything is going to take place

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It's no coincidence that powerful people are very influential. One universal characteristic of influential people is that they don't struggle to get others to do things or to listen to their point of view - they just seem to make things happen. Influence is about changing the behavior of others; in other words, getting them to do what you want them to do in the absence of authority. To understand how to develop more influence, you must first become a bit of a student of human behavior, social science, and motivation.

We have all heard the phrase you have to spend money to make money at some point. This is very true in the business world. The goal of every business is to reduce expenses while increasing revenue. While doing this can be difficult at times, there are some great ideas businesses can implement to do just that.

Do your employees and management staff like their work environment? Can you sense a team effort there? Are people actually happy to be involved in the organization? Are people showing up on time?

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