The planning process involves finding answers to a number of important questions:

• Do we have enough customers?
• Who are our current customers and potential customers?
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  My grandfather was a very wise man. Simple but wise. He once told me "The only thing you get in life for free is hungry." There is a lot of truth in that. I see it all the time online and offline that people are looking for the perverbial "free ride."On
  Marketing is a vital aspect of a business’ operations. It has been said that, “Nothing happens in business until a sale is made”. Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.

  Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that management is always trying to catch up to everyone else. A marketing plan can put the boot on the other foot. The process of developing a marketing plan means that management is now being proactive, developing positive strategies and initiatives to create competitive advantage and boost sales.

  The Planning Process

  The planning process involves finding answers to a number of important questions:

  • Do we have enough customers?
  • Who are our current customers and potential customers?
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    g proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.

    Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that management is always trying to catch up to everyone else. A marketing plan can put the boot on the other foot. The process of developing a marketing plan means that management is now being proactive, developing positive strategies and initiatives to create competitive advantage and boost sales.

    The Planning Process

    The planning process involves finding answers to a number of important questions:

    • Do we have enough customers?
    • Who are our current customers and potential customers?
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      a business can only be reactive to changes in the market and competition. This situation means that management is always trying to catch up to everyone else. A marketing plan can put the boot on the other foot. The process of developing a marketing plan means that management is now being proactive, developing positive strategies and initiatives to create competitive advantage and boost sales.

      The Planning Process

      The planning process involves finding answers to a number of important questions:

      • Do we have enough customers?
      • Who are our current customers and potential customers?
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        The business world is busy. The streets are filled with people with their coat and ties on and carrying their suitcases, rushing to get to daily work – imagine the view of Wall Street in New York.You find it quite difficult to schedule and to accomplish mul
        er foot. The process of developing a marketing plan means that management is now being proactive, developing positive strategies and initiatives to create competitive advantage and boost sales.

        The Planning Process

        The planning process involves finding answers to a number of important questions:

        • Do we have enough customers?
        • Who are our current customers and potential customers?
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          Planning Process

          The planning process involves finding answers to a number of important questions:

          • Do we have enough customers?
          • Who are our current customers and potential customers?
          • What do the customers want?
          • Where are the customers?
          • How do we inform the customers about us, our products and services?
          • How do we enable our customers to buy?
          • How do we put our product or service into the customers’ possession?

          Answering these questions requires research and thought about all aspects of marketing. The process enables the development of competitive advantages and differentiation between the way a business does business and how its competitors do business.

          The Result

          The result of putting together a marketing plan is a business that is more in control of its sales strategies and results. Advertising and promotions are planned and structured to achieve specific results. Effective sales methods are developed and sales staff are trained and made acc