Tags |
|
|
Links |
|
|
Suggest You - Do You Make These 5 Common Marketing Mistakes?
Choosing the right keyword is easy, you should ask yourself the following question: If I were to do a search what would I type in to find or search for a website. Getting a right keyword is very important to driving traffic to your website. Choosing the right keyword is critical and writing keyword rich pages is called SEO keyword rich pages. A top 10 position for the right keyword is really like having pure gold in your pocket. Selecting the right keyword i
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adve
"You must take action now that will move you towards your goals. Develop a sense of urgency in your life.- Les Brown"You have only one life and one opportunity to create what you truly want. You can create anything you desire, but it takes total commitment to make it happen. This quote by Les Brown brings to mind how important it is to focus and take action.Get clarity in what you want. Once you are totally clear that
Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and that’s all a part of marketing.
Advertising is often the most common way this is achieved – after all, many people think that advertising is marketing, and it’s not – it’s just one part of it.
Mistake #1 – Confusing Advertising With Marketing
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re not thinking about marketing in this fashion you’re leaving the door wide open for your competitors to slip in and steal your customers away.
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adver
People are more likely to talk about outstanding service than they are to talk about mediocre service. What are you doing as a business owner to get people talking? I hope you are not providing poor service, although that will certainly cause people to talk it won’t do anything towards creating a thriving business. No business owner wants to believe they are providing mediocre or poor service nor is it their goal, but what do we truly do to make ourselves st
Advertising is often the most common way this is achieved – after all, many people think that advertising is marketing, and it’s not – it’s just one part of it.
Mistake #1 – Confusing Advertising With Marketing
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re not thinking about marketing in this fashion you’re leaving the door wide open for your competitors to slip in and steal your customers away.
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adve
Bonuses paid when a job or a year “goes well” or “you make money”, or worse, paid as a Christmas bonus inevitably become ENTITLEMENTS. When the incentive is not paid based on the job and/or the year EXCEEDING your planned profit and performance, when it’s not based on the employee or employee group (as applicable) exceeding their specific standards in their jobs linked to your MINIMUM ACCEPTABLE PROFIT, simply the bonus becomes a gift and eventually becomes
Mistake #1 – Confusing Advertising With Marketing
Marketing is all about marshalling your available resources to assist in the sales process. After all, nothing happens until someone makes a sale. Marketing is about influencing the buying decision at all points of influence and contact. It covers the way the phone is answered to the way your washrooms look and smell. If you’re not thinking about marketing in this fashion you’re leaving the door wide open for your competitors to slip in and steal your customers away.
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adve
All of us in business are constantly thinking of ways to stay ahead of our competitors, but what actually is competitive advantage? Many strategy specialists discuss competitive advantage and the need for it in business, yet very few of them actually define the term. The difficulties in finding a suitable definition may simply be the result of competitive advantage meaning what it is; i.e. an advantage in terms of competitiveness, where no exact definition i
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adve
Remember when email first became popular. It was the rage. Everyone was doing it, and it became an open door to new businesses, products, services. The beat continues. However, a new email is on the horizon and those who wisely get in on it now will find new profits in the coming months. It's like email on steroids.It’s called video blogging. What is video blogging?A video blog is a blog or web log that uses video as the central communication v
Mistake #2 – Running Institutional or Brand Building Adverts
You’ve seen the ads – “XYZ Automotive Service & Repair. The Best Service In Town!” These adverts are a sheer waste of money because they don’t direct the reader, viewer or listener toward any intelligent action or buying decision. More over they immediately cause the prospect to say things like “yeah, sure!”, or “so what!”
Advertising serves one purpose and one purpose only – to sell stuff. Anything else is either vanity, folly or both. Ads are like ‘silent’ sales people – evaluate adverts with the same eye you’d use when evaluating a sales person and you’ll see the difference.
Direct response style advertising on the other hand makes a complete case for the company, product or service. It overcomes sales objections. It answers all major questions. And it promises results, backing up the promise with a risk-free warranty or money-back guarantee. Direct response style advertising works.
Mistake #3 – Not Stressing Uniqueness
Most successful businesses or professional services are built around a USP, or unique selling proposition. It might be reliable post-purchase service, super-fast delivery, convenient hours or a combination of things. Th
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/29611/suggestyou-Do-You-Make-These-5-Common-Marketing-Mistakes.html">Do You Make These 5 Common Marketing Mistakes?</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/29611/suggestyou-Do-You-Make-These-5-Common-Marketing-Mistakes.html]Do You Make These 5 Common Marketing Mistakes?[/url]
Related Articles:
Feel the Fear and Do it Anyway
Executive Business Gifts For The Board Of Trustees
Bookmark it:
|