Interestingly women often do better than men.

Creating trust with prospects and clients is essential. How do you do that?

A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.

The survey is in its fifth year, but for the first time asked a statistically representative sample of 756 people who was the most trusted person out of a list of 100 well-known Australians.

"The better known you are, the more important that ability to instil trust becomes. But as our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.

The survey is in its fifth year, but for the first time asked a statistically representative sample of 756 people who was the most trusted person out of a list of 100 well-known Australians.

"The better known you are, the more important that ability to instil trust becomes. But as our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

The survey is in its fifth year, but for the first time asked a statistically representative sample of 756 people who was the most trusted person out of a list of 100 well-known Australians.

"The better known you are, the more important that ability to instil trust becomes. But as our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

"The better known you are, the more important that ability to instil trust becomes. But as our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

Interestingly women often do better than men.

For example, Prime Minister John Howard's wife Janette (at 74) is more trusted than her husband (85), while model, mum and charity patron Sarah O'Hare (43) is well ahead of her husband, media executive Lachlan Murdoch (93), and Home and Away starlet and mum-to-be Bec Cartwright (59) also is more trusted than her partner, tennis player Lleyton Hewitt (73).

"If we don't know someone personally, we'll judge based on whatever information we know about them at the time," said Body language expert Alan Pease in the article.

In terms of professions, ambulance officers, firefighters and mothers were the most trusted, while politicians, car salesmen, real estate agents, psychics and journalists are the least trusted.