Tags |
|
|
Links |
|
|
Suggest You - Take the Test: Do Your Marketing Materials Really Grab Attention?
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks of
Too much white space pushes prospects away just as much as w
For years conventional wisdom suggested that people do not leave companies, but rather they leave because of bad business management also known as bad managers. Poor business management practices are more related to the problem of poor business ethics or values than to the common symptoms such as poor dele
How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm’s length and answer the following questions:
1. Got white space? If your materials look crowded, add white space by increasing the sides, top or bottom margins. Try adding extra blank spaces between each section so the information is more readable. You should also add headlines to break up the text. Consider editing your copy and eliminating wasteful graphics to gain even more space.
Too much white space pushes prospects away just as much as wh
The car ride was library-quiet despite having a 10 year-old daughter and an 8 year-old son in the back seat. The peaceful respite from the calamity that usually takes place behind me should have been my clue that something was up. But I was enjoying the rare serenity to the point that I was actually lost i
How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm’s length and answer the following questions:
1. Got white space? If your materials look crowded, add white space by increasing the sides, top or bottom margins. Try adding extra blank spaces between each section so the information is more readable. You should also add headlines to break up the text. Consider editing your copy and eliminating wasteful graphics to gain even more space.
Too much white space pushes prospects away just as much as w
Organizations live and die by results. Yet most organizations get a fraction of the results they are capable of. There are many reasons for this: poor strategy, poor leadership, insufficient resources, etc. But one main reason is overlooked by most leaders. Many organizations stumble because they are pe
1. Got white space? If your materials look crowded, add white space by increasing the sides, top or bottom margins. Try adding extra blank spaces between each section so the information is more readable. You should also add headlines to break up the text. Consider editing your copy and eliminating wasteful graphics to gain even more space.
Too much white space pushes prospects away just as much as w
During one interview at a Milwaukee-area construction company, I was asked “What’s the deal with marketing people anyways? Why can’t they keep a job for more than a year?”Well they can, of course, keep jobs for lengthy periods of time, but the fact remains that many marketing people do not stay very
Too much white space pushes prospects away just as much as w
Due to the nature of the business, shipping supplies are often needed in large numbers. For example, boxes suitable for different uses and occasions on the ship are required in bulk quantities. Other supplies like labels, tags, and stickers are also needed in large quantities. As a result, some individuals
Too much white space pushes prospects away just as much as when there is too little. To make sure prospects give your piece more than a glance, add meaningful content or graphics to keep prospects reading.
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the selling process by acting as fillers without meaning. Consider adding illustrations, diagrams, or happy customer photos to keep things m
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/29917/suggestyou-Take-the-Test--Do-Your--Marketing-Materials-Really-Grab-Attention.html">Take the Test: Do Your Marketing Materials Really Grab Attention?</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/29917/suggestyou-Take-the-Test--Do-Your--Marketing-Materials-Really-Grab-Attention.html]Take the Test: Do Your Marketing Materials Really Grab Attention?[/url]
Related Articles:
What Every Employee Should Know About How to Overcome Boredom
Can Pay Per Click Advertising Really Grow Your Business?
Promotional Ink Pens - Marketing with the Write Mix
Bookmark it:
|