WAYS TO INCREASE BUSINESS

• Time in the business

• Referrals

• Up sell

• Visibility

• Check beliefs - do you believe you deserve to succeed?

• Sponsorships or strategic partnering

• Web site

• Online newsletter

• Free seminars

• Promotional activities

• Write articles for publications your target market reads

• Presentations at association meetings

• Press releases

• Track where your business comes from if you
  Government Grants, What You Need To Know
  None of these Government Grants require a credit check, collateral, security deposits or co-signers, you can apply even if you have a bankruptcy or bad credit, it doesn't matter. There are many different government grants available, from a great many different sources, and these government grants can be a godsend for anyone trying to start a new business, put themselves or their children through school or even buy a first home. Whether you need money to fix up your home or you'd like to go to college, government grants shouldn't be overlooked.If you find out
  Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.

  • Determine where your business is currently

  • Determine where you want to be

  • Know who your market is and/or needs to be

  • Identify what is important to your clients

  • Identify and evaluate threats and opportunities. For example, lack of experience in the marketplace, budget, competition, no clear direction.

  • Assess existing and potential appeal of your product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you a
    Reverse The Risk And Boost Your Profits
    As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none.Why Reverse The Risk?The main reason that you'll want to reverse the risk is so that you may boost your sales and profits.Risk Reversal
    appeal of your product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you
    How To Sell To A Woman
    I'm sure you've noticed that selling to women is very different than selling to men... And it's true! Everyone knows that women are the tougher sex to sell to. Men are go-get-em decision makers and women take more time to browse before they decide. Case in point: I have a friend who visited 39 houses before she bought... her male counterpart only visited 4 of those before he was decided. Guess what? The house they bought was the 38th!Research has shown that when you meet the expectations of women, you exceed the expectations of men... So all you really
    e and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you
    Three Steps to Writing Your Own Resume
    While most professionals hire a professional resume writer, some draft their own resume. People who write a lot for business usually have more success in putting together a sharp, focused presentation; still, anyone can learn the basic steps to prepare his or her own resume.There are three major differences between a "strong" resume and an "o.k." resume:1. FORMAT AND PRESENTATION DETERMINE WHETHER THE RESUME IS READThe average resume is scanned, not read, for only 8-15 seconds. It either creates a strong impression to the reader immediately or i
    s/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you
    Tip For Successful Freelance Designing
    Spend a little money on your clothes and briefcase or portfolio-type bag to create a good impression. People may deny it but they will always think: expensive clothes, lots of money, doing well, good designer. Dress smart, but not trendy - no one likes trendy designers.When you meet the client, I would always advise you to smile at the first moment and look them directly in the eye. Of course, some studios and work places can be serious and aggressive and it is probably not a good idea walking around them with an inane grin.But first impressions count a
    rvice what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get everyone into the sales and marketing attitude

  • Have employees give you ideas

  • Under promise, over deliver

  • Give back to the community

  • Become an expert the media calls on

  • Treat the gatekeepers like gold

  • Know what makes you stand apart from the competition

  • Get to know the competition

  • Build relationships

  • Ask for the sale when appropriate

  • Sell them only what they need

  • Keep a great attitude

  Copyright: © 2004 by Kathleen Gage

  Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.