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Suggest You - 8 BIG Benefits To Selling Big Ticket Items
Copyright 2006 Mary FoleyThe sad fact is that most Americans hate their jobs. Its pure drudgery and they’re just in it for the paycheck. It doesn’t have to be this way. You really can have a dream job, one that you really love and that pays you well.No, I’m not in fairy tale land. For the 10 years I worked for AOL, I can honestly say there were few days I didn’t want to go to work. The challenges of each position and the company’s ups and downs were never easy, but I always believed my contribution meant something and I felt that I was being fairly compensated. When this was no longer the case, I found another way to grow my career.But, unfortunately, my experience is not common. After even a few years into your career, you might be frustrated by any number of things – work that’s not challenging, people who don’t value your abilities, being paid less than you’re worth, to name a few. You might even fantasize walking into your boss’ office and shouting “Take this job and shove it!”That might feel mom
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about
TIME. TIME. TIME is the main problem. Or rather, lack of time. Too little time to plan, to decide, to execute the plan.Your usual coping strategies, even your best ones, may not work in a crisis. New strategies for gathering information, judging its usefulness, and deciding on the best option are absolutely necessary.You've probably never faced a situation like this. That's why it's a "CRISIS". Otherwise, it would be a problem or a challenge, but not a crisis. For a problem or a challenge, you have a set of learned behaviors, such as: 1. gather the facts, 2. consider options, 3. choose the best, then 4. act. There is no need to be fast thinking, no time restriction.In a crisis, you need perceptual skills of a different order. You must be quick to look, listen, feel, and smell to gather the pertinent information for survival. In our culture, we've seldom had to do this. Maybe never before. Some practice helps.Once you've gathered the danger information, the exit information, the key pieces of the en
Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is.
A Big Ticket Item is any product or service that sells for more than $500 or $1000.
Or, at least, that’s my definition.
The truth is, the definition of a Big Ticket Item really depends on where you are starting.
Maybe you already sell E-Books or some other product for between $17 and $97. Or maybe you think $200 to $300 is a lot of money.
My point is, the definition of Big Ticket depends a lot on your perspective. For now, it just helps to use the simple definition I have provided.
Now, maybe you are completely happy selling E-Books or other lower priced items. There is absolutely nothing wrong with that. In fact, every really successful marketer has a range of products that they sell or use as lead generators. Robert Allen calls this multiple streams of income.
Now, let’s take a close look at the BIG Benefits to selling
Big Ticket Items.
Benefit #1: Sell Less Product and Make More Money!
An example will help. Let’s say you sell an E-Book for $17. How many E-Books do you have to sell to make $5000?
The answer is 295! That’s a lot of E-Books!
Now say instead you sold an information product that consisted of 6 CDs and instruction manual. And it sells for $297. How many copies do you have to sell to make $5000?
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about $
Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills.Your ongoing challenge is learning to do a little more to get a lot better results--quickly and painlessly.How can you improve them? What Techniques Can You Apply NOW?Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.#1 Develop a brand identity and stick with itBranding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, business card, website, and flyers that create a graphic personali
Maybe you already sell E-Books or some other product for between $17 and $97. Or maybe you think $200 to $300 is a lot of money.
My point is, the definition of Big Ticket depends a lot on your perspective. For now, it just helps to use the simple definition I have provided.
Now, maybe you are completely happy selling E-Books or other lower priced items. There is absolutely nothing wrong with that. In fact, every really successful marketer has a range of products that they sell or use as lead generators. Robert Allen calls this multiple streams of income.
Now, let’s take a close look at the BIG Benefits to selling
Big Ticket Items.
Benefit #1: Sell Less Product and Make More Money!
An example will help. Let’s say you sell an E-Book for $17. How many E-Books do you have to sell to make $5000?
The answer is 295! That’s a lot of E-Books!
Now say instead you sold an information product that consisted of 6 CDs and instruction manual. And it sells for $297. How many copies do you have to sell to make $5000?
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about
You probably are aware by now how essential project management is for your bottom line. Organizations everyplace are tuning in to the effect of project management to meet it's defects in the face of astronomical demands posed by the ecommerce epoch.Right now agents are required to perpetually learn the most advanced project management techniques including perhaps pursuing the project management professional status or PMP for short.This certification involves a rigorous examination process as well as grueling course of study. Experience levels within the actual field of project management itself is also vital to attain this coveted status. Once a professional has reached it, he or she must retake certification updates it every now and then in order to be able to continue to use that designation.This certification was created by the Project Management Institute which is considered the world's foremost authoritative organization when it comes to the business of project management.So as a current or future PMP,
Now, let’s take a close look at the BIG Benefits to selling
Big Ticket Items.
Benefit #1: Sell Less Product and Make More Money!
An example will help. Let’s say you sell an E-Book for $17. How many E-Books do you have to sell to make $5000?
The answer is 295! That’s a lot of E-Books!
Now say instead you sold an information product that consisted of 6 CDs and instruction manual. And it sells for $297. How many copies do you have to sell to make $5000?
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about
It's time for a new marketing plan and some of us would rather have our fingernails pulled out than sit down and work out a new strategy. So we put it off or wait for the new year to start this project, because the new year is a time to start over, to put the past year behind us and to make resolutions for the coming year. But, there is nothing that says we can only make resolutions at the beginning of the year.One definition for resolution is, "A course of action determined or decided on." A marketing plan could be considered a course of action determined or decided on for the operation of a business. A marketing plan encompasses every aspect of a business. It is more than selling, more than advertising and, it can be done any time of the year. Furthermore, it can and should be reviewed several times a year.Often, we start a new marketing plan by taking up where the old plan left off. We review that plan, maybe update a few items. We start out by asking "What went wrong? What went right?" This approach assumes all the d
Benefit #1: Sell Less Product and Make More Money!
An example will help. Let’s say you sell an E-Book for $17. How many E-Books do you have to sell to make $5000?
The answer is 295! That’s a lot of E-Books!
Now say instead you sold an information product that consisted of 6 CDs and instruction manual. And it sells for $297. How many copies do you have to sell to make $5000?
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about
Most adults remember making lanyards at camp or in after-school youth programs. Some of them get a kick out of the thought that they’ve never really outgrown them, because so many people wear a lanyard as part of their work attire. Of course, these lanyards are completely different than the lanyards of our youth. In today’s business parlance, a lanyard is a strap you wear around your neck to keep your company identification visible and handy at all times. For many people, grabbing their lanyard as they walk out the door at home is as much second nature as grabbing their car keys.Badge lanyards are also popular at conventions. Lanyards replace those pin-on name tags that people hate to wear, and provide the extra benefits. It’s easy for a businessman to slip a supply of business cards in the lanyard’s pouch, as well as the access card to his hotel room. This convenience factor is one reason why lanyards are so popular among meeting and convention planners. Another point in favor of lanyards is the ability to customize th
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about $1499? How many of these systems do you have to sell to make $5000?
ONLY 4 copies!
Note: if you are selling as an affiliate for someone else’s product then it may take you slightly longer since you are making less money per sale than if you owned the product.
But the point is that you can sell much less product and make
more money!
Benefit #2: The Money is in the Backend!
If you ask anyone who has been really successful in the marketing business where the money is, they will tell you it’s in the backend.
What does that really mean? It means you’re not going to get rich selling E-Books or other Low Ticket Items!!! Sorry, it’s the truth.
You need a strategy to build relationships with your customers that move them from being prospects to customers. Initially that means they will buy some low priced item from you. Once they come to trust you as a customer, some of them become highly valued clients when they purchase Big Ticket Items from you.
Joel Christopher calls this the Profit Pipeline model.
And Ted Nicholas says you shouldn’t even launch a lead product unless
you have a medium or big ticket product ready to follow it up with.
Benefit #3: Your Net Profit is Substantially Higher!
Now, I admit that net profit depends on the prod
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