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Suggest You - Marketing Strategy - What's Your System?
Just like the Yellow Page ad, or your business card, a company brochure has specific functions. It is a stand-alone, generic piece whose role is to give the following three impressions:1. "You're in good hands"; we know what we're doing, and here's who agrees; we have special training, and here's by whom; we belong to these trade associations; we have on-going training and monitoring of all aspects of our business; etc.2. "We do more than the other guys"; we strive to do these extras; our range of products and services include; our added values in our efforts for you are; etc.3. "We have your best interests at heart", and here's who agrees.
For me, the answer is that they are coming as a result of my marketing and sales system. The same system I'm using to help teach my clients how to get better, more consistent results from their marketing is the system I'm using to build my own business.
Having a system allows me to dependably follow simple, but proven and effective processes to consistently generate leads and convert them into more business.
It is not one or two great ideas or strategies. It's breaking marketing and sales down
I’m an avid reader and published author, so I know my books. When I came upon this one in particular, I was hooked. It had a relatively unassuming title, which I’ll get to later. Its cover wasn’t particularly interesting, and it was a paperback. Though it was fairly large, I decided to flip through it and was amazed at what it contained. I decided it was worth the investment of my time and trouble and began reading.Right off the bat, I knew that this would be a unique journey. Sure, there were many pictures and titles, but it was the wealth of details that attracted my attention. I could take a trip to so many new places, I didn’t even kn
Is it from your marketing and sales system?
When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.
Most small business owners are passionate about the services they provide - not the marketing it takes to consistently find more clients. Many service businesses will admit that they're not really sure what works best or how to get going with marketing.
With that as your starting point, marketing can sure seem like a lot of work that takes too much time and energy for the return on investment.
Too often the result is a scatter gun approach. I refer to it as episodic marketing - a series of unfocused and hastily-planned, one-shot episodes (or campaigns). For example, throwing together a tri-fold brochure that you can start mailing or handing out to everyone you meet; or sending out a direct mail piece to try and stir up some interest.
It's not uncommon that the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consistent supply of leads and convert them into new clients.
I think a lack of a system might be one reason why so many small businesses conclude that word-of-mouth is their best source of new clients. It's kind of funny because when I ask others where the business comes from, 99% say that it's referrals (word-of-mouth). But, when someone asks me, I actually have to pause and think about it.
There's no doubt that referrals are one of the most effective ways to grow any business, but most service business owners would have to admit that they don't have any system for consistently generating word-of-mouth business.
So Where Do Most of Your Clients Come From?
For me, the answer is that they are coming as a result of my marketing and sales system. The same system I'm using to help teach my clients how to get better, more consistent results from their marketing is the system I'm using to build my own business.
Having a system allows me to dependably follow simple, but proven and effective processes to consistently generate leads and convert them into more business.
It is not one or two great ideas or strategies. It's breaking marketing and sales down i
Just when you think it’s safe to embrace another clich?, guess again.Undoubtedly, you've heard the truism that there’s no such thing as bad publicity. The tabloids might wrongly accuse you of committing a heinous crime, but if they spell the name of your web site properly, eliciting enough clicks, you’ll come out ok.And there seem to be some shining examples of this philosophy.G. Gordon Liddy, that once reviled Watergate burglar, made a name for himself in that scandal, and the exposure paved to way to a best-selling book, and to a very successful career in talk radio.Watergate publicity, though excoriating, game him the immeasurably important gift of
With that as your starting point, marketing can sure seem like a lot of work that takes too much time and energy for the return on investment.
Too often the result is a scatter gun approach. I refer to it as episodic marketing - a series of unfocused and hastily-planned, one-shot episodes (or campaigns). For example, throwing together a tri-fold brochure that you can start mailing or handing out to everyone you meet; or sending out a direct mail piece to try and stir up some interest.
It's not uncommon that the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consistent supply of leads and convert them into new clients.
I think a lack of a system might be one reason why so many small businesses conclude that word-of-mouth is their best source of new clients. It's kind of funny because when I ask others where the business comes from, 99% say that it's referrals (word-of-mouth). But, when someone asks me, I actually have to pause and think about it.
There's no doubt that referrals are one of the most effective ways to grow any business, but most service business owners would have to admit that they don't have any system for consistently generating word-of-mouth business.
So Where Do Most of Your Clients Come From?
For me, the answer is that they are coming as a result of my marketing and sales system. The same system I'm using to help teach my clients how to get better, more consistent results from their marketing is the system I'm using to build my own business.
Having a system allows me to dependably follow simple, but proven and effective processes to consistently generate leads and convert them into more business.
It is not one or two great ideas or strategies. It's breaking marketing and sales down
Have you ever been in a bad relationship? You aren't happy. Your partner doesn't respect you. You can't do what you want for fear you'll be criticized. You feel stifled and stuck.You dream of moving on, but you really don't want to leave because there's some comfort in the fact that you are familiar with your situation. Even if it's neither ideal nor pleasant, at least it's something!It's likely you are having an ongoing conversation with yourself about whether you should stay or go. Some day's you are 100% stay....other days you are100% go. But more often than not you find yourself vacillating from one answer to the other several times during the course of your day.
It's not uncommon that the motivation for these marketing episodes is a slow down in business. And then when business picks up, you quickly scrap the current campaign (until the next slow down).
No System, No Consistency
What's missing for most small service businesses is a system to break marketing down into a series of connected small steps to generate a consistent supply of leads and convert them into new clients.
I think a lack of a system might be one reason why so many small businesses conclude that word-of-mouth is their best source of new clients. It's kind of funny because when I ask others where the business comes from, 99% say that it's referrals (word-of-mouth). But, when someone asks me, I actually have to pause and think about it.
There's no doubt that referrals are one of the most effective ways to grow any business, but most service business owners would have to admit that they don't have any system for consistently generating word-of-mouth business.
So Where Do Most of Your Clients Come From?
For me, the answer is that they are coming as a result of my marketing and sales system. The same system I'm using to help teach my clients how to get better, more consistent results from their marketing is the system I'm using to build my own business.
Having a system allows me to dependably follow simple, but proven and effective processes to consistently generate leads and convert them into more business.
It is not one or two great ideas or strategies. It's breaking marketing and sales down
The company is created in order to generate profit. Four factors influence company’s performance and well being- time, human, money and substance. In this article I will discuss each one of four in more details.Human resource has four functions that deal with human. There are staffing function, training and developing function, motivation function and maintenance function. All the functions are essential for the business to survive, however, I think motivation is the most important function of all. The word "motivation" is often used to describe certain sorts of behaviour. A student who studies hard and tries for top grades may be described as being highly motivated.
There's no doubt that referrals are one of the most effective ways to grow any business, but most service business owners would have to admit that they don't have any system for consistently generating word-of-mouth business.
So Where Do Most of Your Clients Come From?
For me, the answer is that they are coming as a result of my marketing and sales system. The same system I'm using to help teach my clients how to get better, more consistent results from their marketing is the system I'm using to build my own business.
Having a system allows me to dependably follow simple, but proven and effective processes to consistently generate leads and convert them into more business.
It is not one or two great ideas or strategies. It's breaking marketing and sales down
Chances are if you run a mobile car wash, automotive detailing shop or even a mobile auto detail company you realize that having quality and skilled auto detailing technicians is one of the major keys to success. Unfortunately it is hard to find trained skilled labor in this industry, thus you will be forced to do some training on your own and be very careful who you recruit in your small business.Most regions in the United States unemployment is low and your labor supply is tight and the left overs are generally druggies and/or folks who just do not deserve a job. Please beware of this fact. Certainly you personally as a small business owner do not appear one to condone su
For me, the answer is that they are coming as a result of my marketing and sales system. The same system I'm using to help teach my clients how to get better, more consistent results from their marketing is the system I'm using to build my own business.
Having a system allows me to dependably follow simple, but proven and effective processes to consistently generate leads and convert them into more business.
It is not one or two great ideas or strategies. It's breaking marketing and sales down into a series of connected strategies and tactics to gain attention from prospects and help them to become clients. The system helps move prospects forward that are ready to say "Yes", and lets those who are not motivated or ready to make the investment move on.
Why Do You Need A System?
If you don't have a marketing and sales system, you'll never be able to grow your business to its full potential.
Most businesses address their primary business functions with systems. You have your billing system, accounting system, payroll system, and time management system. It's likely you have systems to manage client or project work. One primary business function that seems to go without a system is Marketing.
There's a great misconception that to be an effective marketer, you need to be creative. And most small business owners will tell me that they're just not good at that. But I've come to believe that marketing should be more of a science (a system) than an art.
Without a marketing and sales system, most service businesses end up reactively marketing when business is slow and stop when they are busy. This mindset usually lends itself to episodic marketing.
With a system, you'll be better prepared to generate inquiries and convert new clients all year round.
Marketing and Sales
Notice that I've said you need a Marketing and Sales system. Marketing and sales are NOT the same thing, but you need a system that addresses both seamlessly.
One of the notions I hear over and over again is that Marketing is about creating name recognition or brand awareness. I would argue that these are simply welcome side-effects of marketing. When you are a small business and all of your time, energy, and money count, then what you really need is for marketing to produce a consistent stream of good quality leads.
Sales then is the process(es) you use to convert as many as possible of those high-quality leads into clients.
This is why the two should be seamlessly addressed in your system. Too many businesses jump forward to selling before a potential lead is even established as a qualified prospect. Conversely, many leads go uncultivated when the
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