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    Finding Your Target Market
    A couple of weeks ago, I was attending a networking event and was asked by an accessory store owner whether I thought it was a good idea for her to attend a luncheon with senior women. Her accessory store sales jewelry, belts, scarves, and handbags. When your target is identifiable and contained in one location, you will always benefit from networking. Your target market is simply the people/group you will market your products and/or services to. Spend a couple of hours each week to research organizations and events that women attend.Plan what events, seminars, meetings, or organizat
    to determine on your end.

    2. Unique Visitors

    HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.

    Do NOT confuse unique visitors with "hits," which refers to number of gr

    Postage Meters
    A postage meter is a definite asset to any enterprise for the routine dispatch of mail. It is a professional, convenient, cost-effective and time-saving piece of machinery. The primary issues to be considered before deciding on the purchase of a postage meter are the monthly mailing expenses, the average and the maximum pieces of mail dispatched, and the type of postages handled, whether it is confined to standard letters or packages of different weights.The vital piece of the equipment that prints the indicia on the mail or the package is the meter. Meters can never be purchased; the
    Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ...

    ...my Web statistics.

    "Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."

    Then after a few months of poor sales, I realized I needed to learn more about my numbers so I could learn how to improve my results. (You can't improve something that you can't measure.) After getting acquainted with my statistics, I not only realized that this information would help me immensely, but I was relieved that it wasn't so hard after all. It was just unfamiliar.

    There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!

    1. Sales

    HOW MANY SALES are you making? This should be easy to determine on your end.

    2. Unique Visitors

    HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.

    Do NOT confuse unique visitors with "hits," which refers to number of gra

    How to Conquer Your Fear and Start Your Own Business
    Its scary venturing out on your own, isn't it? No more steady paycheck - now your survival depends solely on your business' success. But that fear can be overcome through knowledge. The right information can help eliminate anxiety, answer all your "what-if" questions and build your confidence as an entrepreneur. See, people are afraid of what they don't understand. Learn what you need to know about your industry, your market and of course, your competition, and you'll find that the fear quietly goes away.So where do you start?Business Profile One of the first things yo
    .my Web statistics.

    "Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."

    Then after a few months of poor sales, I realized I needed to learn more about my numbers so I could learn how to improve my results. (You can't improve something that you can't measure.) After getting acquainted with my statistics, I not only realized that this information would help me immensely, but I was relieved that it wasn't so hard after all. It was just unfamiliar.

    There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!

    1. Sales

    HOW MANY SALES are you making? This should be easy to determine on your end.

    2. Unique Visitors

    HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.

    Do NOT confuse unique visitors with "hits," which refers to number of gr

    Envelope Businesses
    Envelopes are required by nearly all commercial businesses all over the world. Since this product is in such a great demand, no wonder so many are in the business of making envelopes. There are mainly four types of envelopes businesses: manufacturing, supply, printing and inserting.Manufacturers make envelopes in bulk from raw material, using machines. Home-based workers can also make hand-made envelopes, but there is limited demand. (Also be aware that most ""make money from home stuffing envelopes"" advertisements are scams.) Envelopes are generally supplied by the same companies,
    mbers so I could learn how to improve my results. (You can't improve something that you can't measure.) After getting acquainted with my statistics, I not only realized that this information would help me immensely, but I was relieved that it wasn't so hard after all. It was just unfamiliar.

    There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!

    1. Sales

    HOW MANY SALES are you making? This should be easy to determine on your end.

    2. Unique Visitors

    HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.

    Do NOT confuse unique visitors with "hits," which refers to number of gr

    Benchmarking Deviance
    A few years ago, community volunteers working for Save the Children, an internationally recognized nongovernmental organization, made a clever observation. Helping Vietnamese communities in which child malnutrition was the norm, they discovered that a small group of very poor families were able to nourish their children against all expectations. All families in the community shared the same resources and the same socioeconomic status. Their limitations were the same. The community workers were fascinated by the apparent abnormality of the very small group. What did these mothers do different
    so hard after all. It was just unfamiliar.

    There are four types of basic "Web numbers" I want you to understand. Don't worry — if I can handle this, you can too!

    1. Sales

    HOW MANY SALES are you making? This should be easy to determine on your end.

    2. Unique Visitors

    HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.

    Do NOT confuse unique visitors with "hits," which refers to number of gr

    What Is A Slop Indicator? And How Does It Work
    SLOPE INDICATOR A slope indicator is an instrument used for measuring angles of slope (or tilt), elevation or inclination of an object with respect to gravity. Also known as a tilt meter, tilt indicator, slope meter, slope gauge, gradient meter, gradiometer, level gauge, level meter, pitch & roll indicator.KINDS OF SLOPE INDICATOR Slope indicators are available in both manual and digital forms.MANUAL SLOPE INDICATOR There are further two types of Manual Slope Indicators: The Ball Type: In the ball type
    to determine on your end.

    2. Unique Visitors

    HOW MANY PEOPLE are visiting your site? To know this, you'll need to know your number of unique visitors.

    Do NOT confuse unique visitors with "hits," which refers to number of graphics downloaded. (For example, if you have a Web page with 10 graphics, 10 hits would equal one visitor.)

    Your Web host may already provide some stats you can access, but many of these programs are hard to understand and only track hits. If this is the case, it's well worth it to use a low-cost outside tracking service such as WebSTAT (www.WebStat.com) that will show you your number of unique visitors.

    3. Sales Conversion Rate

    Here's where we start with some math. Take your number of sales during a given time, and divide it by your number of visitors during that time. We'll walk through this in a minute.

    4. Value per Visitor

    This tells you how much each visitor is worth to you. It's basically your selling price times your conversion rate.

    Let's Walk Through It Together

    Say Suzy Q runs a site that sells a special report on how to teach your dog to do a back flip. The report sells for $20.

    Last month she had 50

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