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Suggest You - Renting Your Mailing Lists to Others
The Internet has made job hunting online much, much easier for everyone involved. Employers can post their job listings online and search resume databases while job hunters can search the listings and place their resume in online databases. As easy as things have become, it can still be difficult to job hunt online. Here are five tips that will make your efforts much more successful.1. Customize Your Cover Letter and ResumeDon't send the same generic cover letter and resume to every potential employer. If you are applying for a specific job, then you should tailor your cover letter and resume to that job and company. Otherwise, they are stuck reading your generic information when you could be making a real impression by informing them about the things that are most relevant to that position.2. Post Only Public InformationDon't post private information if you are applying for a job in the U.S. Age, race, and other personal information is not required here in order to get a job. Additionally, be sure that you simply say that references are available upon request since you don't want your reference's private information becoming public on the Internet.3. Keep a JournalKeep a journal, preferably an electronic one, of the jobs to which you have applied. You don't want to apply to the same job on two different job banks. The company will think that you are irresponsible and unorganized. Your best bet is to keep a copy of the actual job description as well since sometimes companies don't post their name. This way, you can keep up with whether or not you have already applied to a job.4. Send Every
One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater, and we're overloaded with messages on a day-to-day basis so we weed out almost everything anymore. That's interruptive marketing at its best. What happens when advertisers confuse the message and stray from the core of what the business actually does?A prime example today of a mixed message campaign is Rally's Hamburgers, a southeastern based burger and fry joint with dual drive through windows (one on each side of their facilities) which used to be headquartered in my backyard of Louisville, KY. They have since merged with Checker's, and I believe they moved their HQ to Florida. Anyway, Rally's true differentiator is their French Fries--great tasting fries with a unique flavorful coating. They attempt to compete with Burger King, McDonald's, DQ, and Wendy's among others.Their current advertising campaign focuses on a toy-like figure named "Rap Cat." In their ads they have two younger guys who supposedly work one of the drive through lanes at Rally's. Frequently the ads discuss current specials and one of the guys will suggest your visit their drive thru window to get the special. Then the other one will offer the exact same special for their drive thru lane. The punch line usually has something to do with visiting one side of the drive thru instead of the other because that side features "Rap Cat." Then the video snaps to some goofy l
Mail order dealers are always looking for more people to send their offers to. You'll find this out in your own business. Besides sending your offers out to people who answer your ad, you can expand your business by doing mass mailings to lists of people who have responded to offers similar to yours. You can make extra profits by renting your customer list to other dealers.
Take note of the term "renting." Too many people use the terms "buy" and "sell" when talking about mailing lists. Mailing lists are rented, not bought and sold. When you rent a mailing list, it is for onetime use. Any customers who order from you can, of course, be added to your permanent customer list. But you shouldn't send out more than once to a rented list. This is unethical, as it robs the owner of the mailing list of revenues. How would you like it if someone paid you once for the mailing list YOU were renting out, then used it three or four times? Each time he used it would be a rental fee you DON'T get. So, mailing lists are not bought and
The only thing standing in the way of you receiving that coveted promotion is your actions. And the only guaranteed aspect of the modern workplace is that there is nothing guaranteed. Dedication and solid goals are steps in the right direction. Using these Power Tools will definitely put you on the path to be noticed and that is more than half of the battle to being promoted.Improve your Work EthicDo More - Volunteer to Make a Difference Volunteer for assignments that expose your skills. Look for especially challenging projects that other people have declined.Arrive Early - Stay Late: Arriving early will help you to get your day planned and underway before everyone else gets to work and it starts to get busy. Your boss is probably early and will see that you are there.Giving and Receiving HelpBe a Solution Creator not a Problem Maker Anybody can find problems within organizations. My experience is that you don't need to find them...they will find you. Sometimes they have a special skill of finding problems and reporting them.Don't be afraid to ask for help - there is no way you can be expected to know how to do everything, but getting something wrong because you did not ask for help is inexcusable.Educate yourselfLearn something new. Make sure that your boss knows what you are learning or studying towards. This is especially important when it comes time to consider someone for a promotion, it shows th
Take note of the term "renting." Too many people use the terms "buy" and "sell" when talking about mailing lists. Mailing lists are rented, not bought and sold. When you rent a mailing list, it is for onetime use. Any customers who order from you can, of course, be added to your permanent customer list. But you shouldn't send out more than once to a rented list. This is unethical, as it robs the owner of the mailing list of revenues. How would you like it if someone paid you once for the mailing list YOU were renting out, then used it three or four times? Each time he used it would be a rental fee you DON'T get. So, mailing lists are not bought and
The Petroleum Spill Remedial Action Report is filed with the appropriate government agency following clean up of the spill site.The following example illustrates the six components of such a report.BackgroundIn this example, subsurface petroleum contamination was found beneath a parking lot. Research determined that a storage tank system existed as part of a vehicle service station, some 25 years prior. Geoprobing revealed stained soil with petroleum odors. Based on this, the New York State Department of Environmental Conservation (NYSDEC) was notified and a spill case number was assigned.Investigation Spill site excavation specialists with oversight by Great Lakes Environmental and Safety Consultants (GLESC) were employed. Geoprobing recovered soil samples to a depth of 16 feet. The soil samples were then examined, processed and transported for laboratory analysis in accordance with US Environmental Protection Agency (EPA) protocols. The NYSDEC was notified of the laboratory results showing elevated levels of petroleum compounds in the soil. At this point remedial activities to remove the contaminated soil began.Remedial Action With oversight by Environmental and Safety Consultants, excavation and removal of the contaminated soil began. Hazards were minimized during the removal and transport of the petroleum contaminated material. At this site, petroleum contamination was detectable to 15 feet in depth, with non-contaminated groundwater encountered at 16 feet. Following removal of the material contaminate
Take note of the term "renting." Too many people use the terms "buy" and "sell" when talking about mailing lists. Mailing lists are rented, not bought and sold. When you rent a mailing list, it is for onetime use. Any customers who order from you can, of course, be added to your permanent customer list. But you shouldn't send out more than once to a rented list. This is unethical, as it robs the owner of the mailing list of revenues. How would you like it if someone paid you once for the mailing list YOU were renting out, then used it three or four times? Each time he used it would be a rental fee you DON'T get. So, mailing lists are not bought and
You’ve done your homework, invested in software, worked hard and now you have what you were after…leads—and plenty of them. But now what? You are so busy showing properties, getting feedback, and going to closings. And as your day-to-day tasks as a realtor begin to overwhelm you, your leads just sit in your database. You try to make contact with the prospects here and there but nothing is done with consistency. You even spend money on marketing postcards, but there really isn’t much of a response. You feel hopeless.Don’t worry, you are not alone. Did you know it takes on average 7 contacts with a prospect before you make a sale? A lot of realtors never achieve that number. Why? To put it simply—lack of time.There are two ways to solve the problem of a nonexistent lead management system. One—come up with a detailed plan of contact or two—enlist a real estate virtual assistant to manage your database for you.If you go for the first option, you have to be specific and consistent. Say you have 100 leads in your database who fall into your niche. You should come up with a monthly plan of contact. Say month one you send a sales letter, month two you make a follow-up call, month three you send a postcard and month four you email an interesting real estate article. You continue doing something every month for one year. Guess who many of your leads will call when they decide to list? You would probably make the short list of agents. This is just one example of a system you could incorporate into your schedule. But there is still that dreaded time issue.If you really want to solve your lack of marketi
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. Again they figure - 'I can't handle any more business right now so why promote?'Two key points here. Advertising is only one narrow form of marketing. Marketing is about sending messages. You send messages in a plethora of avenues; advertising, customer service, by association, quality, public relations, sponsorship, awards, etc… And the second point; marketing is a long-term investment.Selling is immediate. When times are slow you need to crank-up the selling efforts. How do you escape from a sales crisis? Improve selling skills, search out new markets, offer more value and most importantly be systematic. When there is a fire, put out the fire.That's sales.Preventing the fires of tomorrow is marketing. That is why marketing is so difficult to justify or measure. The good marketing you do today will pay off in a few weeks, months or even years. Is it worth it? Only if you want to be in business in a few years.Invest wisely in your marketing. Many of the principles of investing money apply to marketing. Don't put all your eggs in one basket. Your message must reach your prospect along several avenues. That conveys more credibility. For example; you might advertise in a magazine, s
How should you go about setting up your customer list so you can gain rental income? If you don't have a computer, the best way to go about it is by purchasing some photocopier labels. These can be found at any office supply store. Type your names and addresses once on labels. This is your master set. Then, when you get an order for your list, photocopy your master list onto new labels.
The best customers to send an offer to are ones who have bought in the past thirty days. A list of names and addresses that are less than thirty days old can be rented for a higher rate than older names. I wouldn't bother renting names that are more than ninety days old, unless you specifically say they are that old in your ads. Most smart dealers won't rent them, though, so it may be a waste of your time. Also, a list of people who have just inquired about offers, but not ordered,
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