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Suggest You - A Good Marketer: What's the Measurement?
My friend told me about a local restaurant that serves a variety of Chinese dim sum dishes. He went there with five friends for a business lunch and ordered widely from the menu. Each dish featured six bite-sized items, one per person.Most of the food was delicious, but one tofu dish did not measure up. All six diners popped the tofu into their mouths. Then all six turned up their noses at the taste. The tofu had gone rancid.Tofu disintegrates pretty quickly in the mouth, so everyone swallowed hard and reached quickly for their drinks to wash away the ta
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to m
Why do we use Accounting?Accounting became a necessity as merchants needed to track who owed money to them and what they owed to suppliers.The next need was to determine whether the business was making a profit, or in the case of a charitable venture of at least covering costs. The concept of how this is achieved is the subject of many accounting theories and will be dealt with later.Of course, in a Western Society we must all contribute to the cost of providing community services and this means the determination of taxes.After the
Let’s take a moment right now and think about what you are measuring yourself against. Without a measurement, you can't possibly know what you are shooting for and this will lead to a misconstrued representation or always believing you are never good enough or doing enough.
Yes, the best measurement of good marketing is the revenue you are receiving. Yes, there’s nothing like the confirmation that people are opening their wallets to your business. There’s also feedback -- the testimonials -- they are good for pats on the back or to show other people that someone cares about what you offer. Is that it though? To most big companies it always the bottom line -- profit after taxes. It’s how much the stockholders make or some other reference to money.
Yet for entrepreneurs who purposes when their own direction because they "wanted something more" what is the measurement. What is the "something more?" Okay, you want to be happy and have fun along way. Oops and before I forget to have balance between the business and the rest of your life.
Hey, I think we've made good progress so far in starting to define what your measurement definition of a "good marketer" is, didn't we? Not actually, we defined what you want for the whole business most of the time with a few exceptions, like the revenue. But what makes up a "good marketer" in your definition.
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to ma
I recently visited my university alma mater in the United States.This Ivy League institution is a powerhouse of education and research. But you wouldn’t know it from the huge cracks and peeling paint on the walls of the Student Union.The Student Union is not where traditional academic work is done; it’s not a library or a lab.But the Student Union is where students sip coffee and read the paper. It’s where prospective students and their parents ‘take in the atmosphere’ and assess the student body. And it’s where alumni go to feel proud of their co
Yes, the best measurement of good marketing is the revenue you are receiving. Yes, there’s nothing like the confirmation that people are opening their wallets to your business. There’s also feedback -- the testimonials -- they are good for pats on the back or to show other people that someone cares about what you offer. Is that it though? To most big companies it always the bottom line -- profit after taxes. It’s how much the stockholders make or some other reference to money.
Yet for entrepreneurs who purposes when their own direction because they "wanted something more" what is the measurement. What is the "something more?" Okay, you want to be happy and have fun along way. Oops and before I forget to have balance between the business and the rest of your life.
Hey, I think we've made good progress so far in starting to define what your measurement definition of a "good marketer" is, didn't we? Not actually, we defined what you want for the whole business most of the time with a few exceptions, like the revenue. But what makes up a "good marketer" in your definition.
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to m
It has recently been brought to my attention just how important that little 3.5 by 2 inch card can be to your business. Advertising and printing experts say that your business card needs to work as hard as you do. Of course they’d say that, they are the ones wanting to make some money off of the rest of us designing and printing them! Honestly though, there is some truth in that. What better way to tell someone what you do and how to contact you than with a business card? They are like mini billboards promoting your business. Used properly and designed well, th
Yet for entrepreneurs who purposes when their own direction because they "wanted something more" what is the measurement. What is the "something more?" Okay, you want to be happy and have fun along way. Oops and before I forget to have balance between the business and the rest of your life.
Hey, I think we've made good progress so far in starting to define what your measurement definition of a "good marketer" is, didn't we? Not actually, we defined what you want for the whole business most of the time with a few exceptions, like the revenue. But what makes up a "good marketer" in your definition.
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to m
If your Handyman business does not have a Unique Selling Proposition (USP), you could be leaving tens of thousands of dollars on the table...What is a Unique Selling Proposition?A correctly defined USP basically lets your prospects know the advantage your handyman business has over other competitors offering the handyman service. It’s here where you show all the ways your handyman service is different, unique, and/or superior than your competitors.If your message doesn’t stand out from your competitors, then you need to redefine your USP.what you want for the whole business most of the time with a few exceptions, like the revenue. But what makes up a "good marketer" in your definition.
Great, I love challenges, don't you? Today, let’s take a few minutes out sometime and ask ourselves, "What is my measurement of who I would be if I were a good marketer?" Here is a list of questions to guide you as you think through and create our own definition. On a scale of 1-10, give each of these a measurement of where you know you stand right at this moment.
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to m
One of the first things that you should think about when you’re setting personal goals is what specific things you want to accomplish in your lifetime. These lifetime goals will give you the perspective that you need to shape many of the decisions that you’ll be making in your life.There are some specific areas of your life in which you’re going to want to set very determined goals. The following categories will help you to focus on certain aspects of your lifetime goals:Mental attitude: Your mental attitude should be positive so that there are no neg
1. How well do you think you know who you are selling to or who has purchased from you in the past?
2. How well do you KNOW the principles of marketing?
3. How well do you practice those principles?
4. How well does the public understand what you do?
5. How do you teach them what they need to know to understand what you do?
6. Are you leaving it up to someone else to do this, or have you taken it upon yourself to make sure you educate at every possible opportunity?
7. How well do you know what you are selling – your uniqueness, your product’s uniqueness?
6. Do you change your marketing strategy frequently whenever you get tired of it?
7. Is the change timing when the market has changed or when you are tired of it?
8. Are you enjoying what you have accomplishments or beating yourself up for what is left to do?
9. Are you enjoying the learning process as fun or frustrating? Are you allowing additional time to learn and grow? Are you including the learning time to be included in with the "this needs to give me results" time? How are you measuring that growth?
10. Do you repeat your offers frequently? Did you know that the "open" rate of emails is only 48% on a good day and 8% on a bad day? The 48% rate is for opt-in material. This means that there are a low number of people taking the time to read your material most of the time. This is why it is important to repeat your messages. Yes, a few will read it several times, however, they will use the delete key quickly.
11.Are you commitment 100% to marketing when you do it? Are you playing full out when you are in marketing mode, or is your heart only half in it?
12.Is it making the money you expected?
13.Do you take "no" personally?
14.Do you take good care of your health and other parts of your life as well?
There are lots more questions that you may want to ask yourself. What you want to come up with are 5-7 measurements for you to measure yourself against. If you still are having problems with defining this for yourself, ask other people who you feel meet that description.
Is all of it dependent on "results" only? When I get" when I'm over there" when I have $X dollars in the bank, then I will be a good marketer.
When you know what you are shooting for you will not ever come short or overshoot. This will
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