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Suggest You - Marketing Lessons from Santa
"You will never find time for anything. If you want time, you must make it."-Charles BixtonTime management is not much about managing time but managing oneself. The usual compliant we hear from every one is “No time”. Time is fixed for every one; 24 hrs a day, 52 weeks an year. It is up to the individual how effectively and efficiently he or she manages and uses the time. Plan your time well, and then you will have ample time to do your activities.Characteristics of Time ♣ It is a valuable and scarce resource ♣ It cannot be accumulated like money ♣ Once lost is lost for ever ♣ It cannot be stretchedThere are 3 P’s of time management which needs to be taken care of:1. Planning – must Planning is deciding in advance what to do, when to do and how to do for any activity. For e.g. Consider that you need to submit a sales report to your superior or to your management team. First you need to plan out the outline / conte
Like Santa’s "joy," what one word do you want people to walk away with every time they connect with you or your business? Mine is "inspired." It is the one word that I want everyone to receive whenever they connect with me. What is your word? This is a word that tickles your Twinkie and you want it to ring
Until 1920, the market price of a business was restricted to negotiations between the buyers and seller, wherein the purchaser depended on his instinct to buy any company. The decisions were based on the forecasted profits and cash flow that usually depended on the seller's standard of living and status in the community. With businesses attaining new heights, the processes of forecasting soon became obsolete. After 1920, the Internal Revenue Service issued a Committee on Appeal and Review Memorandum that suggested using formulas to determine the tangible and goodwill value of the business for selling and gift-tax purposes.In 1959, the IRS issued Revenue Ruling 59-60, which became the backbone of finding the true worth of a business in the marketplace. The ruling was further changed and iterated as per the growing complexities of business. By the 1970s and 1980s, the demand for business valuation services was at a peak, and many accounting firms were either setting up valuation departments or acquiring their peers. The dema
Santa’s message is short--joy. His target market-- children and the young at heart. When you think of name Santa, you automatically associate it with giving, kindness, thoughtfulness, joy, magic, and usually a lighter heart.
Yet, his campaign began long ago in another country with a different brand. There have been songs about him, plays, movies, and more TV shows than any other brand.
Let’s examine how Santa markets. Afterwards, let take a few minutes and see how it compares to you. It is natural to feel intimidated being compared to Santa, everyone feels that way at first. First, kick the intimidation in the "ass"ets. You can't compete and you don't want to.
Be inspired. Santa’s given you proof it can be done. Santa looks invisible until you see the children’s eyes and smiles. Even as adults, we set aside our worries and allow joy in. And Santa does this without saying a word -- proves the power of nonverbal communication. And let’s not forget his profitability!
Santa uses a solid yet standard psychological system that has stood the test of time and distance. His first main marketing principle is consistency. For hundreds of years he’s delivered one brand, one message and a powerful visual image. It works for him, thus, it will work for you. Consistency includes the ripple effect. Every one of your contacts ripples the world. The tree that falls in the quiet forest is heard.
Your message needs to be consistent everywhere in your business -- voice service, web site, you're your shopping, or sitting waiting for a bus. This means being consistent 24/7 and being whom you want to attract. It is walking our talk. Consistency makes bank accounts ring jingle bells.
Take another moment, think of where you are or want to be consistent in your business. Make a list of three each day and the go make the changes. Check your e-mail signature and tone, business card, and web site. Is it consistently saying the one word that you want people to remember? One uncomplicated word. People remember simple. KISS it -- keep it short and simple.
Like Santa’s "joy," what one word do you want people to walk away with every time they connect with you or your business? Mine is "inspired." It is the one word that I want everyone to receive whenever they connect with me. What is your word? This is a word that tickles your Twinkie and you want it to ring
Medicine has always been an integral part of my life. More than just a job, it is a calling for me. Accelerated nursing program is my first place priority because through this the help I give to men and women in uniform can be more qualitative and effective. My main objective is to learn everything I can from this program in order to become a real professional in what I do for people. My whole life working experiences are very relevant to the nursing profession. I served with the Army for eight years as a medical specialist. And as every person connected with the Army I know what a real discipline is. And this really helped me in my medical experience. I worked in different treatment facilities and hospitals during my duty, where my main duty was to give direct and indirect care to active duty soldiers, which was the first step to my nursing experience. I also provided treatment to the locals and soldiers in the Balkans and Africa, dealing with injuries raging from being struck by roadside mines and other hidden explosives. I was
Let’s examine how Santa markets. Afterwards, let take a few minutes and see how it compares to you. It is natural to feel intimidated being compared to Santa, everyone feels that way at first. First, kick the intimidation in the "ass"ets. You can't compete and you don't want to.
Be inspired. Santa’s given you proof it can be done. Santa looks invisible until you see the children’s eyes and smiles. Even as adults, we set aside our worries and allow joy in. And Santa does this without saying a word -- proves the power of nonverbal communication. And let’s not forget his profitability!
Santa uses a solid yet standard psychological system that has stood the test of time and distance. His first main marketing principle is consistency. For hundreds of years he’s delivered one brand, one message and a powerful visual image. It works for him, thus, it will work for you. Consistency includes the ripple effect. Every one of your contacts ripples the world. The tree that falls in the quiet forest is heard.
Your message needs to be consistent everywhere in your business -- voice service, web site, you're your shopping, or sitting waiting for a bus. This means being consistent 24/7 and being whom you want to attract. It is walking our talk. Consistency makes bank accounts ring jingle bells.
Take another moment, think of where you are or want to be consistent in your business. Make a list of three each day and the go make the changes. Check your e-mail signature and tone, business card, and web site. Is it consistently saying the one word that you want people to remember? One uncomplicated word. People remember simple. KISS it -- keep it short and simple.
Like Santa’s "joy," what one word do you want people to walk away with every time they connect with you or your business? Mine is "inspired." It is the one word that I want everyone to receive whenever they connect with me. What is your word? This is a word that tickles your Twinkie and you want it to ring
Your communication skills are one of the most important attributes that are on trial every time you apply for a job.Whether it’s written or verbal communication, you need to get your point across clearly, concisely and in a manner that is appropriate for the audience.Let me highlight the biggest mistakes I’ve seen job searchers make with regards to their ability to communicate.Written Communication SkillsA big turnoff is having to read written work – emails, cover letters, resumes for example – that are poorly written, generic and full of various errors. When I see that a person has subpar written communication skills, I immediately become worried about my chances of helping them with their job search because it is a skill that is very noticeable to hiring managers very quickly.It should go without saying that a resume and cover letter should have no spelling or grammatical errors whatsoever but what about email?With emails dominating much of the written work that people do these d
Santa uses a solid yet standard psychological system that has stood the test of time and distance. His first main marketing principle is consistency. For hundreds of years he’s delivered one brand, one message and a powerful visual image. It works for him, thus, it will work for you. Consistency includes the ripple effect. Every one of your contacts ripples the world. The tree that falls in the quiet forest is heard.
Your message needs to be consistent everywhere in your business -- voice service, web site, you're your shopping, or sitting waiting for a bus. This means being consistent 24/7 and being whom you want to attract. It is walking our talk. Consistency makes bank accounts ring jingle bells.
Take another moment, think of where you are or want to be consistent in your business. Make a list of three each day and the go make the changes. Check your e-mail signature and tone, business card, and web site. Is it consistently saying the one word that you want people to remember? One uncomplicated word. People remember simple. KISS it -- keep it short and simple.
Like Santa’s "joy," what one word do you want people to walk away with every time they connect with you or your business? Mine is "inspired." It is the one word that I want everyone to receive whenever they connect with me. What is your word? This is a word that tickles your Twinkie and you want it to ring
Just when you thought the world made sense, here's bad news:Effective meetings have major problems.Here they are:Problem #1: It takes time.Preparing a clear goal requires deliberate thought. And writing out a goal takes time. Then planning an agenda takes more time. And finally, contacting key participants to talk about their expectations, needs, and suggestions takes even more time. Many of these conversations will be especially difficult because you will have to listen to someone else's ideas. All totaled, this work can take an hour or more. Many people prefer to skip these painful activities and just hold a meeting that goes on for hours and hours and hours.Benefit: It’s much easier to hold meetings that accomplish nothing. In addition, the time spent in a meeting keeps you from having to sit at your desk where you would be expected to work on difficult tasks requiring thought.Rebuttal: The time spent preparing for a meeting is a wise investment. The result is a shorter meeting that pr
Your message needs to be consistent everywhere in your business -- voice service, web site, you're your shopping, or sitting waiting for a bus. This means being consistent 24/7 and being whom you want to attract. It is walking our talk. Consistency makes bank accounts ring jingle bells.
Take another moment, think of where you are or want to be consistent in your business. Make a list of three each day and the go make the changes. Check your e-mail signature and tone, business card, and web site. Is it consistently saying the one word that you want people to remember? One uncomplicated word. People remember simple. KISS it -- keep it short and simple.
Like Santa’s "joy," what one word do you want people to walk away with every time they connect with you or your business? Mine is "inspired." It is the one word that I want everyone to receive whenever they connect with me. What is your word? This is a word that tickles your Twinkie and you want it to ring
What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.The Benefits Of Joint Venture Marketing1. You can build long lasting business relationships.2. You can increase your credibility by teaming up with other reputable, branded businesses.3. You can get free products and services.4. You can construct most joint venture deals with little or no money.5. You can gain new leads and customers.6. You can get discounts on products and services.7. You can save m.oney on business operating costs.8. You can beat your competition.9. You can gain referrals from other businesses.10. You can solve your business problems.11. You can save valuable time.12. You can get free and low
Like Santa’s "joy," what one word do you want people to walk away with every time they connect with you or your business? Mine is "inspired." It is the one word that I want everyone to receive whenever they connect with me. What is your word? This is a word that tickles your Twinkie and you want it to ring bells whatever roof top it lands.
The word will have derivatives, like inspirational. If you look up "joy" in the "Flip Dictionary" (Barbara Ann Kipfer), its derivatives are: amusement, beatitude, bliss, cheerfulness, delight, ecstasy, elation, enjoyment, excitement, exhilaration, felicity, festivity, gaiety, gladness, glee, happiness, jubilation, mirth, pleasure, rapture, satisfaction, and solace.
Santa’s second marketing principle is his ability to leverage resources and spread his message. He provides the message, doesn't wait until we figure out what to say, and tell you exactly what he wants you to say to others. Give others the tools to smoothly give your message away. People appreciate having the "right" words.
Third, when you connect the word with positive energy it becomes a trend. If you focus on the negative aspects then it is a fad. Words connect feelings and energy and can be rocky or smooth. Smooth is easier to share. Fads are still important because they help with short-term revenue and keep the trend alive and moving. Many toys are fads placed inside the Christmas trend.
Let’s take a look at Santa’s hat, furry red suit and boots. Do you know anyone who delivers their product on a sleigh, with reindeer, and gifts in the middle of the night? Yet, it’s made one heck of an impact in nonverbal communications, hasn't it? The fourth Santa principle creating a difference. Santa, like FEDEX, stands out with his delivery system. The US mail carrier comes close but still misses the mark. Yet, their uniforms don't compare, do they?
Okay, another "thinking" break. What do you that is different or makes a difference? Do you where a uniform or deliver your products in some different way? What can you do that would be simple, effective, and make a difference? Create a list of small and large. How about your phone or e-mail response rate? Maybe you only want to deliver one way, by FEDEX or by hand.
Make a list of your customer contact points. What difference can you make at those points that would make a difference in quality to y
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