Suggest You
#1 in Business Subscribe Email Print

You are here: Home > Business > Business > Trade Show Booth Staff Training

Tags

  • service
  • there
  • buying
  • dressed appropriately
  • overall messages
  • trainingthe organizer

  • Links

  • Novelty Greeting Cards Printing - A Helpful Step-by-Step Guide
  • 6 Things I Know About Postcards That You Don't
  • Florida: A Hauntingly Good Time
  • Suggest You - Trade Show Booth Staff Training

    Part 1 - The Evolution of Business
    Here today, I am going to share about how Business has evolved.In summary, what you will read today will be on how trade began from the time people start to exchange, to buying and selling. Brick-and-Mortar Business will be the next phase which business will go though and finally, Internet Business.As you all know, business began a long time ago. It all began with the simplest form of buying and selling – Trade.Trade mainly involves 2 or more people and the exchange of something for something. It can be in a form of service, product or money.However, we don’t normally call that “Business”, as it is much too small an activity to consider one yet.When the word “Money” was not born into this World, people had been trading for a long time, exchanging be
    >

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Invest up front in an electronic lead retrieval system – it is worth its weight in lead gold!

    Post-Show Debrief

    Another very common (and costly) mistake that exhibitors make is not holding a post-show debrief – at the show AND back at the office – to discuss how the show went, what the overall messages and ta

    Stay Home Parents Best of Both World's Home Business
    Through out the world stay-at-home moms like Joanne Jordan are spending a lot of their day playing with her son, preparing his meals and giving him his afternoon sleep.How ever Mrs. Jordan is among a new breed of moms and Dads who although have stayed home to have quality time with their children but also earn an income too. She is an independent home business owner and receives over 70 different affiliate and commission checks monthly from a variety of employers and companies.She finds the time to do all while her child is sleeping or watching TV. She also gets to do more when her husband returns from work. As many of them residual in nature that is work that is done once yet she continues to keep on earning for her previous efforts her workload is actually decreasing w
    Seasoned exhibitors know that one of the more important elements in making your trade show investment a success is proper training of the booth staff. In order to project a concise and consistent message at the show, everyone working the show needs to be able to "walk the talk". It's a good idea to have several short sessions with your booth staff before, during and after the show.

    Pre-show Training

    No trade show exhibitor should hit the show floor without having done proper booth staff training. Improperly trained booth staff can reflect poorly on your company, and cut down dramatically on the leads you receive at a show. On the other hand, properly trained staff will draw people to your booth, give them information about your organization that is relevant to their needs, and leave the conversation with some type of follow-up or appointment.

    Top 5 Areas of Pre-Show Booth Training

    In addition to complete knowledge of your products and services (that's a given), your booth training should include the top 5 areas that are imperative to cover prior to show opening:

    1. Rules of Engagement – It is a good idea to come up with a list of do's and don'ts for the show and review those with your booth staff. Items to include may be the minimum and maximum number of booth staff at one time (see Booth Staffing), rules about eating and drinking inside your booth, taking breaks, walking the show floor or moving outside of your booth for impromptu meetings, and so on.

    2. Professional Appearance – Your staff should be dressed appropriately for the show (e.g. business or business casual attire) OR in some type of consistent show "uniform" that supports your brand, product, or show theme.

    3. Don't Be Shy! – Timid booth staffers are not likely to obtain many leads at a trade show. Your staff should be training to greet booth visitors and passers by in a friendly and out-going manner. Your staff should not be too aggressive, but they should not be shy either. Have them engage anyone who seems at all interested in your booth in a conversation, or offer them a give-away item, piece of literature, or demo of your product.

    4. Walk the Talk – Everyone working your booth should have your 30-second "elevator statement" memorized. The most common question from a booth visitor is inevitably, "So what do you do?" The inability to answer that question concisely will result in lost interest. In fact, depending on the type of show and your company's products and services, sometimes the best answer to that question is, "We do a variety of things – what is it that you're looking for from this show?" Chances are, they'll reveal a need or "pain" that you can help them with.

    5. Set an Action – Even if a booth visitor doesn't have enough time to speak with you at length, have your staff ask for a follow-up meeting. Follow-ups can include sending e-mail info, literature, or speaking by phone or in person. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Invest up front in an electronic lead retrieval system – it is worth its weight in lead gold!

    Post-Show Debrief

    Another very common (and costly) mistake that exhibitors make is not holding a post-show debrief – at the show AND back at the office – to discuss how the show went, what the overall messages and tak

    ABC: Digital Dictation
    According to Dictaphoneฎ, in 1952 recorded dictation itself was established as "a time saver over handwriting and stenography among attorneys, physicians and other professionals". In fact, it was in 1973 that the first mini-cassette recorder was marketed, making analog dictation the technological equivalent of listening to music on an 8 track tape!There are several options to capture dictation files, once you have decided to upgrade. They include:I. TELEPHONIC OR DIAL IN DICTATIONA toll free number is dialed, a pass code punched in and work is dictated into the receiver or speaker of a standard telephone, using the key pad to control the recording functions (play, rewind, insert, etc.). Upon completion of the call, the
    ur booth training should include the top 5 areas that are imperative to cover prior to show opening:

    1. Rules of Engagement – It is a good idea to come up with a list of do's and don'ts for the show and review those with your booth staff. Items to include may be the minimum and maximum number of booth staff at one time (see Booth Staffing), rules about eating and drinking inside your booth, taking breaks, walking the show floor or moving outside of your booth for impromptu meetings, and so on.

    2. Professional Appearance – Your staff should be dressed appropriately for the show (e.g. business or business casual attire) OR in some type of consistent show "uniform" that supports your brand, product, or show theme.

    3. Don't Be Shy! – Timid booth staffers are not likely to obtain many leads at a trade show. Your staff should be training to greet booth visitors and passers by in a friendly and out-going manner. Your staff should not be too aggressive, but they should not be shy either. Have them engage anyone who seems at all interested in your booth in a conversation, or offer them a give-away item, piece of literature, or demo of your product.

    4. Walk the Talk – Everyone working your booth should have your 30-second "elevator statement" memorized. The most common question from a booth visitor is inevitably, "So what do you do?" The inability to answer that question concisely will result in lost interest. In fact, depending on the type of show and your company's products and services, sometimes the best answer to that question is, "We do a variety of things – what is it that you're looking for from this show?" Chances are, they'll reveal a need or "pain" that you can help them with.

    5. Set an Action – Even if a booth visitor doesn't have enough time to speak with you at length, have your staff ask for a follow-up meeting. Follow-ups can include sending e-mail info, literature, or speaking by phone or in person. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Invest up front in an electronic lead retrieval system – it is worth its weight in lead gold!

    Post-Show Debrief

    Another very common (and costly) mistake that exhibitors make is not holding a post-show debrief – at the show AND back at the office – to discuss how the show went, what the overall messages and ta

    How To Prepare For Your Radio Interview
    Congratulations! Your client attraction marketing strategies are working.People have started to hear about you and it's obvious that your visibilty marketing campaign has left everyone thinking that you are THE expert in your field. You've even been invited to be a guest on a radio show that will attract tons of listeners from your target market.Haven't got a clue what to do to make sure the radio interview goes off without a hitch? You might want to consider some or all of the ideas below as you prepare for your debut.1. Send a bio to the producer with all your accomplishments. The host will use parts of this as your introduction. More importantly, though, you need the host to have buy-in into why you are an expert in your field. When s/he is in your fan cl
    e, but they should not be shy either. Have them engage anyone who seems at all interested in your booth in a conversation, or offer them a give-away item, piece of literature, or demo of your product.

    4. Walk the Talk – Everyone working your booth should have your 30-second "elevator statement" memorized. The most common question from a booth visitor is inevitably, "So what do you do?" The inability to answer that question concisely will result in lost interest. In fact, depending on the type of show and your company's products and services, sometimes the best answer to that question is, "We do a variety of things – what is it that you're looking for from this show?" Chances are, they'll reveal a need or "pain" that you can help them with.

    5. Set an Action – Even if a booth visitor doesn't have enough time to speak with you at length, have your staff ask for a follow-up meeting. Follow-ups can include sending e-mail info, literature, or speaking by phone or in person. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Invest up front in an electronic lead retrieval system – it is worth its weight in lead gold!

    Post-Show Debrief

    Another very common (and costly) mistake that exhibitors make is not holding a post-show debrief – at the show AND back at the office – to discuss how the show went, what the overall messages and ta

    A Free Background Check
    Is it possible to perform a free background check on an individual, using the Web?The information sought might include any previous employment, any criminal history, and an individual’s credit rating.As is becoming well-known, some online businesses have recently come into being in the US which purchase public record data, and then resell it. The service offered is often intended to help people locate lost friends or relatives, but often background checks, using the same public data, are offered as well. This might cover things like property owned, marriage status, phone numbers and previous addresses. The criminal history or credit rating part of the check would usually come only with a fee.It is worth remembering that federal and local government, which collec
    erson. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Invest up front in an electronic lead retrieval system – it is worth its weight in lead gold!

    Post-Show Debrief

    Another very common (and costly) mistake that exhibitors make is not holding a post-show debrief – at the show AND back at the office – to discuss how the show went, what the overall messages and ta

    Asbestos Dust the Silent Killer
    Control of Asbestos at Work Regulations 2002, Asbestos Surveys The New Regulation 4; Duty to Manage Asbestos The Control of Asbestos at Work Regulations 2002 place a legal duty on anyone with responsibility for the maintenance and repair of commercial premises and common areas of rented domestic premises to1. Establish whether asbestos is present and where it is located 2. Assume that asbestos is present unless proved otherwise 3. Record all findings and assumptions 4. Monitor the condition of any asbestos 5. Implement plans to manage the risk from any asbestos 6. Provide information to those in contact with AsbestosFAQs How does asbestos affect my business?Commercial buildings built before 1999 are recommended to have an asbest
    >

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Invest up front in an electronic lead retrieval system – it is worth its weight in lead gold!

    Post-Show Debrief

    Another very common (and costly) mistake that exhibitors make is not holding a post-show debrief – at the show AND back at the office – to discuss how the show went, what the overall messages and take-aways were, and the leads and lead follow-up. All too often the show ends, we return to our office (already behind because we've been out for several days), and we're right back in the grind all but forgetting the people we met and things we promised at the show.

  • At the Show - After the last day of exhibiting, whenever possible, debrief the show with your staff together as a group. It can be at a post-show dinner or quickly as a group just prior to booth tear-down. This is the best time to get a feel for overall messages that came out of the show, evaluate how your company compared to others, and to set some follow-up goals for when you return to the office.

  • Back at the Office - Before you all get back into the grind – returning all of the calls and e-mails you missed while at the show – try and get your booth staff together for a meeting or a conference call to discuss post-show follow up. If you had a lead retrieval system, review which leads were assigned to whom, and what the company expects as far as follow up. Set another post-show meeting 2-4 weeks after this initial meeting to further review leads if necessary, and be sure to incorporate the leads that you obtained into your central database for future communication.

  • HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.suggestyou.com/article/3021/suggestyou-Trade-Show-Booth-Staff-Training.html">Trade Show Booth Staff Training</a>

    BB link (for phorums):
    [url=http://www.suggestyou.com/article/3021/suggestyou-Trade-Show-Booth-Staff-Training.html]Trade Show Booth Staff Training[/url]

    Related Articles:

    Overview of Bangladesh Garment Industry

    Easy Ways To Get More Money For Your Car

    Lean Manufacturing Seminars

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com