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To Blame or Not To Blame
“A man can fall many times, but he isn’t a failure until he begins to blame somebody else.” (John Burroughs)“Fire her, she set me up!” John yelled quite loudly. He was incredibly angry and for good reason. However, he was really angry at the wrong person. What he was really saying was to himself, “Fire me, I set me up!” He was holding the wrong person accountable for his unethical choices.Indeed John was set up. However, it was John’s choice to enter into the trap. She did not force him; she had no position of power to coerce him. All she did was to flirt with him and he, the manager, stepped over th

nd radio and TV stations to which you can send short releases on new products, deals, awards or special events.

Again, for those of us operating a lease purchase business, become the local expert in lease purchasing. Offer to write articles. Be sure to do a press release when you start your business, and distribute it to the local newspapers. If you run a group meeting, seminar, or any type of special event be sure to send a press release to the local papers, radio and television stations. Send out

The Marketing Formula That Produces Profits
You start your own business to find fulfillment, flexibility, and freedom – and to help others. You know you have a terrific product or service. You're talented, and passionate about what you're offering. But how are you going to get customers?One word: Marketing.Most businesses start with a drive and passion for what's being offered – the Field of Dreams "if you build it, they (customers) will come" approach. The excitement you feel about your products and services will just jump out at your prospects and have them knocking down your door, right? If only it were that easy.It can be that easy – in fa

In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal.

Today the competition is fierce for a customers' attention. In order to compete, you need to employ take-it-to-the-customer techniques. Some of these techniques can include attending trade shows, seminars, and sending them to your website.

You want to promote your business and in doing so you want to maximize referrals and conduct effective public relations campaigns. The following are five sure-fire, inexpensive marketing methods:

1. Be an expert. Don't overlook your most accessible source of promotion: yourself. Give speeches to industry groups, colleges and community organizations, or offer workshops at conferences and business expos. Provide sign-up sheets or marketing materials for potential customers. Also, be a reference for customers, clients, vendors and related businesses by circulating relevant information and providing contacts. After all, home-based businesses thrive on a steady stream of referrals from clients.

For those of us in the lease purchasing business, this means writing articles for publication. Don't make it difficult, write about the deals you've done. Give speeches at local real estate clubs on lease purchase. Network with local groups (accountants, mortgage brokers, financial planners, etc.). Operate your lease purchase business as we do, as a business, and referrals will come to you, rather than you chasing the deals.

2. Create a press kit. Getting quoted in the media or having an article written about your business is a great and inexpensive way to target your market. Watch for trends that you can tie your business into. Your press kit should include a profile of your company, biographies of its principals, product fact sheets and testimonials from customers. Make a list of trade magazines, local newspapers, and radio and TV stations to which you can send short releases on new products, deals, awards or special events.

Affiliate Marketing Pitfall - The 800 Number
There are many advantages to using affiliate programs to increase your earnings but there are also a few things you should keep in mind. Most of us, especially early on, believe that the companies with affiliate programs are more than willing to pay it's hard-working affiliates a commission. After all, you're doing your part by sending them customers right? Most of the time they're above board but it's not always the case.What if I told you that by adding one simple, seemingly innocuous thing to their landing pages they can, and do, steal away you commissions?The affiliate landing page is the page you, or a

o promote your business and in doing so you want to maximize referrals and conduct effective public relations campaigns. The following are five sure-fire, inexpensive marketing methods:

How to Take Your Competitor's Customers
Growing your brand’s market share demands taking customers from the competitor’s camp meaning that you need to change a purchase behavior and break what may very well be a long-standing and habitual pattern. Change is the keyword and change is the key. It is not an easy thing to accomplish—nothing of great value ever is. Napoleon once said, “If the art of war were nothing but the art of avoiding risks, glory would become the prey of mediocre minds.”Too often, we are our own worst enemy. Because we lack the ability to look at our own business dispassionately, we deceive ourselves and begin to beli

ents, vendors and related businesses by circulating relevant information and providing contacts. After all, home-based businesses thrive on a steady stream of referrals from clients.

Car Magnets Are A Medium To Showcase Your Business
Business is co-related with advertisement, no matter whether a business is new or old; it needs advertisement from time to time to survive for longer duration in the industry. You can come across various ways of promotion but car magnets in one of the most easily accessible methods that makes your promotion easy. It can be used for any purpose that you strongly feel about. Car magnets are inexpensive methods and you can use it for the various purposes. Every other day you can come across new products and services for the consumers and so it needs promotion. You can use this method to make audience know about you and so t

chase business as we do, as a business, and referrals will come to you, rather than you chasing the deals.

If Your Church Is Stagnant, Shake Up Your Board
The word “stagnant” conjures unpleasant images, but it’s the best word for some of the situations I see in churches. No movement, no progress, just sitting and letting things grow from minor problem to major infestation.The best advice that I could give when I see a stagnant church is to look at your Board. Whether you have a Board of Directors, a Board of Trustees, or a Board of Deacons, they are almost always the behind the lack of spirit in this natural situation. If you church is not a moving, dynamic, example of the Holy Spirit, you have to shake up your Board.Whenever I engage a church in a busines

nd radio and TV stations to which you can send short releases on new products, deals, awards or special events.

3. Circulate newsletters. Newsletters are a great way to showcase your company's expertise and keep your name in front of prospective clients on a regular basis. They show that you are not just a salesperson—you are an expert with important information to offer. Develop a mailing list of clients and send copies of your newsletter quarterly.

Again, for those of us in lease purchasing a newsletter can be the perfect vehicle to use as a follow up piece to send to sellers, tenant buyers and investors.

4. Network. You'll save money by selling through trade or professional groups. Swamped with running the daily operations of your business, you may feel you have little time to give. But you'll learn about sales leads by joining groups of like-minded individuals. Also, serve on the boards of community organizations, and host house parties tied to your business—you can hire students from cooking or catering schools or work out an arrangement with a local restaurant to keep costs down.

Whatever type of business you are operating networking is a must. Develop a networking plan and follow through with it. We discuss this extensively in our home business manual. Check it out at our products page on our site.

5. Form alliances. There are several ways you can band together with complementary enterprises to reduce costs and increase business opportunities. Some involve complex legal paperwork, such as a joint venture or a strategic alliance. Others are less formal partnerships, such as a virtual corporation, where you assemble a group for a specific project or client. For instance, as a contractor, you might partner with two other companies to win a bid. Another type of alliance is a consortium, where a group of companies with different specialties share their services; for example, a consulting firm teaming with a graphic artist and a photographer to create brochures and other marketing materials.

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If you feel like you are in a dead-end job, or that your career is headed nowhere, then you need to focus on your career goal setting! Just like you make resolutions for New Years, you should make resolutions for your career too! To get the ball rolling, set yourself some short-term goals and then set out to achieve them.

Packaging helps make a service business more tangible while it creates a unique positioning for your business. Add more value, increase fees, and attract more business.

If you have ever attended a trade show, convention, or expo, you know that the difference between a well lit booth and a poorly lit booth can be astounding. Trade show lighting is an inexpensive way to turn a mediocre booth into a spectacular booth.

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