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Suggest You - Importance of Endorsements And How To Use Them
When I moved from a business where I was the responsible one, to where I was the accountable one.And it was a shock, I can tell you.I got myself offered a great promotion, as a result of some big-time management s
Ask to use their names. Anonymous testimonials are better than nothing, but they may appear to be made up. A person's name and company name (you don't need the street address) adds authenticity.
So start using endorsements to grow your business!
Co
For those of you who were born yesterday, John Wooden is the legendary former coach of the UCLA Bruins college basketball team. During a twelve season stretch between 1964 and 1975, Wooden’s teams were winners of a remarkable
Here are some tips on how to get them and use them:
Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard. Be sure to leave space for them to write in their own words what they liked best about your company, product or service. Don't forget to pay for the postage so they can easily return it to you. This is something we do for both sellers and tenant/buyers. In addition we also ask our coaching students and customers who purchase other products for endorsements.
Check your files. Look for recent letters from satisfied customers. You may be able to use excerpts in your sales literature. But make sure you first get written permission from the person who sent the letter. Ask to edit. When getting written permission, ask to edit your customers' remarks. Responses may be too long for your promotional material, or contain irrelevant information.
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your lease purchase program allowed me to move my home in 14 days vs. "I liked dealing with your company.") You can help solicit these types of remarks by asking customers in the survey how your company helped them do their jobs better. We send a letter out to each seller and tenant buyer and ask them specifically about the lease purchase program.
Ask to use their names. Anonymous testimonials are better than nothing, but they may appear to be made up. A person's name and company name (you don't need the street address) adds authenticity.
So start using endorsements to grow your business!
Cop
The Warren Buffet essays are as good for Corporate America as Milton Friedman’s papers were for Free Markets or Henry Kissinger's essays for Foreign Affairs. The stuff Warren Buffet wrote about is timeless. They are old now, bu
Check your files. Look for recent letters from satisfied customers. You may be able to use excerpts in your sales literature. But make sure you first get written permission from the person who sent the letter. Ask to edit. When getting written permission, ask to edit your customers' remarks. Responses may be too long for your promotional material, or contain irrelevant information.
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your lease purchase program allowed me to move my home in 14 days vs. "I liked dealing with your company.") You can help solicit these types of remarks by asking customers in the survey how your company helped them do their jobs better. We send a letter out to each seller and tenant buyer and ask them specifically about the lease purchase program.
Ask to use their names. Anonymous testimonials are better than nothing, but they may appear to be made up. A person's name and company name (you don't need the street address) adds authenticity.
So start using endorsements to grow your business!
Co
Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X’ers have moved into upper management position
Focus on benefits. If you have a choice, use testimonials that stress benefits rather than general remarks. ("Your lease purchase program allowed me to move my home in 14 days vs. "I liked dealing with your company.") You can help solicit these types of remarks by asking customers in the survey how your company helped them do their jobs better. We send a letter out to each seller and tenant buyer and ask them specifically about the lease purchase program.
Ask to use their names. Anonymous testimonials are better than nothing, but they may appear to be made up. A person's name and company name (you don't need the street address) adds authenticity.
So start using endorsements to grow your business!
Co
It has been well documented that employees' productivity and job quality increase when we are made to feel welcome at work. In other words, when the motivational climate is enhanced to meet their needs they produce quality work
Ask to use their names. Anonymous testimonials are better than nothing, but they may appear to be made up. A person's name and company name (you don't need the street address) adds authenticity.
So start using endorsements to grow your business!
Co
Most mystery shopping companies will ask you to complete an online application to be considered for assignments. Although each company's procedures are a little different, there are some basics that are true in almost every cas
Ask to use their names. Anonymous testimonials are better than nothing, but they may appear to be made up. A person's name and company name (you don't need the street address) adds authenticity.
So start using endorsements to grow your business!
Copyright 2004 DeFiore Enterprises
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