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    Career Change Needed - Watch For The Signs
    Creating a new career can be challenging. Even so there are opportunities everywhere around you and sometimes, the first place to seek a new career might even be within the company you are working for already, within the
    to focus on the "low hanging fruit" and don't put much effort into our prospects that require some follow up. In this changing market
    The Vagaries Of Viral Marketing
    When businesses face tough competition, the fight for survival device innovative ways to better the competition and stay ahead using cost effective strategies. One such strategy is viral marketing. Viral marketing is a re
    One of the most overlooked challenges a mortgage professional faces in their day to day sales cycle is the fallout that occurs when sending application packages out to prospects for approval. From my own experience coaching mortgage professionals, it's reported that as many as 30% of the packages sent are never returned.

    Imagine you owned a grocery store and you lost 30% of your inventory to thieves. How long would you expect to be in business?

    The mortgage industry enjoys relatively high profit margins. As a result, we tend to focus on the "low hanging fruit" and don't put much effort into our prospects that require some follow up. In this changing market t

    How to Rapidly Get Out of That Job You Hate
    Have you ever been frustrated with your job? More specifically have you ever wanted to stop working? If only it were that easy, right? Your daily expenses and family pressure force you to continue working.Imagine f
    ing application packages out to prospects for approval. From my own experience coaching mortgage professionals, it's reported that as many as 30% of the packages sent are never returned.

    Imagine you owned a grocery store and you lost 30% of your inventory to thieves. How long would you expect to be in business?

    The mortgage industry enjoys relatively high profit margins. As a result, we tend to focus on the "low hanging fruit" and don't put much effort into our prospects that require some follow up. In this changing market

    Communicating When A Crisis Strikes
    How would you handle communication if your business or practice got into a crisis situation?I was pleasantly surprised when my Internet service provider responded competently and quickly to a technical crisis. And,
    any as 30% of the packages sent are never returned.

    Imagine you owned a grocery store and you lost 30% of your inventory to thieves. How long would you expect to be in business?

    The mortgage industry enjoys relatively high profit margins. As a result, we tend to focus on the "low hanging fruit" and don't put much effort into our prospects that require some follow up. In this changing market

    Cut Through the Marketing Clutter
    Every experienced marketer knows that you can’t quickly give up on a prospect just because they did not respond to your first marketing communication. Prospects are very busy with their own personal challenges and other
    . How long would you expect to be in business?

    The mortgage industry enjoys relatively high profit margins. As a result, we tend to focus on the "low hanging fruit" and don't put much effort into our prospects that require some follow up. In this changing market

    How to Market Bus and Transportation Washing Services
    One of the best sectors for mobile car washing and fleet truck washing companies to be in is the cleaning of transportation services. For instance bus washing and light rail cars. These must be cleaned well to insure ride
    to focus on the "low hanging fruit" and don't put much effort into our prospects that require some follow up. In this changing market that's a BIG mistake.

    Part of operating your mortgage business includes developing systems to plug the wholes in your sales funnel. 99% of your time is focused on getting the phones to ring. It would shock most to learn that plugging the wholes in your follow up can dramatically increase your overall closing ratio and bottom line profits.

    The good news is that it's actually cheaper and easier to bring back a lost borrower to your pipeline than it is to find a brand new one. All you need is to develop a system to stop or slow the

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