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    l purveyors. Since 2001, direct marketing has been the fastest growing segment in the marketing world. In that year, companies spent over ?10 bn on direct marketing to households in the UK. That’s a lot of money being spent to reach consumers in order to sell products to them. And a hefty chunk of that money is going into the pockets of di
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    marketing world. In that year, companies spent over ?10 bn on direct marketing to households in the UK. That’s a lot of money being spent to reach consumers in order to sell products to them. And a hefty chunk of that money is going into the pockets of di
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    seholds in the UK. That’s a lot of money being spent to reach consumers in order to sell products to them. And a hefty chunk of that money is going into the pockets of di
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    ell products to them. And a hefty chunk of that money is going into the pockets of direct sales managers, copywriters, marketing managers, strategic planners, consumer researchers – not to mention a lot of direct marketing jobs that never existed before the boom of the internet.

    So let’s take a look at careers in direct marketing to see why it is one of the fastest growing job sectors in the UK.

    Start with… the

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