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  • Suggest You - Notes for Newbies - Part Fifteen - Your Website

    Quality Service - A Philosophical View
    Often we get in such a hurry living, we lose sight of the important things that bring value and meaning to our lives. We spend much of our time repeating old habits and patterns, not really paying much attention to where these habits are taking us. Consistently giving quality service to your customers can help you bring value and meaning to your life. It will even bring you happiness, fulfillment, joy and success. Sounds too good to be true? What have you got to lose by taking a few minutes and reading on?Our lives are given real value and meaning by our relat
    ters mean).

    Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

    Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

    If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

    • An Internet connection
      You already have this if you are reading this article on your PC.
    • A browser
      You already have t
      Radio Frequency Identification Device - RFID
      Radio Frequency Identification (RFID) is the utilization of radio waves to recognize the objects. Unlike barcode, in RFID one can find a product without virtually coming in touch with it. The tracking number is stored in a micro-chip, which is connected to the aerial. The chip is then enables to put on the air any tracking data to the receiver. Finally the information will be converted into a digital format, which is read by the computers.A usual RFID tag holds a microchip attached to an aerial escalated on a substrate. The data storage capacity of a chip rang
      Today we want to talk about your website. Most, but not all, direct marketers sell from their websites. If you are one of the few who don’t, I think you still should have a website so people can communicate with you easily and to establish a presence – you as a brand.

      (There are a few people out there who make a very good living in direct marketing without a website, but these are the exceptions. If you model your business after these folks, you may ignore this article.)

      Your website
      With apologies in advance, we are going to have to get just a bit technical to discuss your website. I promise you it won’t be too scary.

      Your website, your web pages are located on a bit of hardware called a ‘server’, and this server is operated – managed - by some people we call a ‘host’. There are many hosts around you may choose from (we shall talk about this in more detail in Article Sixteen).

      Think of it this way: If you like to write, you spend a great deal of time in front of your PC writing whatever it is you write using Microsoft Word. Word is application software that sits on your computer and is available whenever you click on its icon and open it to use.

      After you have written something, you save it as a file to your hard drive. You can then open it anytime you want either to edit it or simply read it using Microsoft Word as your application software.

      Think of a server as a hard drive that sits in a building anywhere in the world, and is connected to your PC by your telephone line – your Internet connection. Then think of all the servers in the world as being connected to each other, again by telephone lines. Your web page is stored on your chosen host’s server just as your Word document is stored on your hard drive.

      In exactly the same way you open Microsoft Word application software then open a Word document when you want to work on it – when you want to edit something you have written, you can ‘open’ a web page that is sitting on any server anywhere in the world. You do this by connecting to the Internet then opening the web page you want using the familiar www.anyname.com address.

      The application software that makes this work sits on your PC and is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

      There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

      (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

      To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

      Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

      Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

      If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

      • An Internet connection
        You already have this if you are reading this article on your PC.
      • A browser
        You already have t
        One Product - Service - Client Does NOT Make A Business
        Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of energy, out of money, and couldn't understand why she was failing. A great salesperson in her previous work, she was struggling to sell enough of this one service to support herself.This talented and skilled professional was on a slippery slope to a failed business. She was using one of the most enticing and dangerous models for the direction of her business: Offe
        d this server is operated – managed - by some people we call a ‘host’. There are many hosts around you may choose from (we shall talk about this in more detail in Article Sixteen).

        Think of it this way: If you like to write, you spend a great deal of time in front of your PC writing whatever it is you write using Microsoft Word. Word is application software that sits on your computer and is available whenever you click on its icon and open it to use.

        After you have written something, you save it as a file to your hard drive. You can then open it anytime you want either to edit it or simply read it using Microsoft Word as your application software.

        Think of a server as a hard drive that sits in a building anywhere in the world, and is connected to your PC by your telephone line – your Internet connection. Then think of all the servers in the world as being connected to each other, again by telephone lines. Your web page is stored on your chosen host’s server just as your Word document is stored on your hard drive.

        In exactly the same way you open Microsoft Word application software then open a Word document when you want to work on it – when you want to edit something you have written, you can ‘open’ a web page that is sitting on any server anywhere in the world. You do this by connecting to the Internet then opening the web page you want using the familiar www.anyname.com address.

        The application software that makes this work sits on your PC and is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

        There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

        (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

        To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

        Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

        Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

        If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

        • An Internet connection
          You already have this if you are reading this article on your PC.
        • A browser
          You already have t
          Career Planning: Great Job But Can't Afford to Move
          Q. I live in a wonderful house in the Midwest. Recently a recruiter asked if I would consider a new job with a move to Southern California. The salary would be higher but the cost of living -- ouch! Should I go on the interview?A. Let's do the easy part first. I almost always recommend going on the interview. Of course, do not jeopardize your current job or current clients.But you have little to lose. Occasionally you will be considered for other jobs in the company. You may be able to negotiate a telecommute option. Your interviewer may know of other o
          rld, and is connected to your PC by your telephone line – your Internet connection. Then think of all the servers in the world as being connected to each other, again by telephone lines. Your web page is stored on your chosen host’s server just as your Word document is stored on your hard drive.

          In exactly the same way you open Microsoft Word application software then open a Word document when you want to work on it – when you want to edit something you have written, you can ‘open’ a web page that is sitting on any server anywhere in the world. You do this by connecting to the Internet then opening the web page you want using the familiar www.anyname.com address.

          The application software that makes this work sits on your PC and is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

          There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

          (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

          To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

          Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

          Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

          If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

          • An Internet connection
            You already have this if you are reading this article on your PC.
          • A browser
            You already have t
            Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business
            I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of “selling your successes”.Hmmm… “Sell your successes” – What could that mean?Simply put, when you walk the talk, talk the walk. Adjust your marketing and sales conversations and materials to reflect how your product or services helped someone achieve what they wanted.Now how do you do this? Well here are 3 techniques that when applied effectively can lower your marketing costs & energize your bus
            is called your ‘browser’. Everybody else connected to the Internet can view every web page in exactly the same way.

            There is one important difference between your hard drive and a server, however. While you can edit your Word document on your PC, you cannot ‘edit’ web pages you view on the Internet – you can only read them.

            (This is a simplification: you can, in fact, edit some web pages sometimes. You do this, for example, when you input your credit card details to order something. We shall discuss this complication in more detail in Article Eighteen.)

            To make this amazing system work, and work as well as it does, users have decided to work with a standard programming language called HTML (don’t worry about what these letters mean).

            Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

            Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

            If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

            • An Internet connection
              You already have this if you are reading this article on your PC.
            • A browser
              You already have t
              Checking in with Hotel Job Opportunities
              You should look for hotel job opportunities if you are interested in working in the hospitality industry. You can easily find something in your area because there are hotels everywhere. You can do many different jobs in a hotel, and you have to be flexible to do them effectively. Hotels need workers at all hours and on all days of the week because they never close. If you are lucky enough, you can secure a daytime position, even if you haven’t worked at a hotel for a long time.There are hotel job opportunities that match your skills and capabilities. For examp
              ters mean).

              Do this: connect to the Internet then open any web page that comes to mind. In the toolbar at the top of your browser to the left you will see the word ‘view’. Click on it and look at the drop-down menu. Click on the word ‘source’, and what you see is the HTML code that generates the page you are viewing.

              Now that you know what HTML looks like, forget it, you don’t have to know anything about HTML to build web pages.

              If you want to build a webpage you need several things (we shall just list them here and discuss them in more detail in Article Sixteen):

              • An Internet connection
                You already have this if you are reading this article on your PC.
              • A browser
                You already have this, too. It came with your computer and you can’t connect to the Internet without it.
              • A host
                You will have to find one of these.
              • A domain name
                You will have to choose and register one of these.
              • Webpage building software – sometimes called an ‘HTML editor’
                This is not as bad as it sounds.
              • Software to upload your pages to your host
                Again, it’s not as bad as it sounds.

              I think we’ve talked about this enough for this article. We shall look a little deeper in the next article.

              That’s all for this time. See you soon.

              Next time we shall talk about how you actually build a website (don’t panic!).

              Thanks for listening :-)

              Copyright © 2006 Mary Rice-Johnston & Golden Goose Direct. All rights reserved.

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