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Suggest You - It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail
Thought Leadership in Action Series: Asking the Right Questions
True thought leadership requires original thinking. It is a practice that can be learned, or rather rediscovered, reclaimed, with a certain amount of attention and surrender.As with any creative endeavor, originality in thinking, in being, requires a heightened state of alertness, a bridging of the poles, a show of fearlessness and willingness to forfeit the known for the unknown, the learned for the experienced.It requires a trust deeper than the sea, for what it asks for is a letting go, an unmooring from the safe harbor of certainty for a journey into the mists of mystery and possibility.When I was in elementary school, I learned to attach importance to things based on one’s willingness to
ime ITrue thought leadership requires original thinking. It is a practice that can be learned, or rather rediscovered, reclaimed, with a certain amount of attention and surrender.As with any creative endeavor, originality in thinking, in being, requires a heightened state of alertness, a bridging of the poles, a show of fearlessness and willingness to forfeit the known for the unknown, the learned for the experienced.It requires a trust deeper than the sea, for what it asks for is a letting go, an unmooring from the safe harbor of certainty for a journey into the mists of mystery and possibility.When I was in elementary school, I learned to attach importance to things based on one’s willingness to
Maximize WOM in Your Services Marketing
I am completely at the mercy of my car mechanic. I don't know the first thing about car engines, so it would be very easy for a mechanic to charge me for services I don't actually need. In fact, it has happened. After being burned more times than I want to think about, these days I rely on trusted friends who know cars to refer me to someone who will take good and ethical care of my vehicle.Like my car care, the buyer of any kind of service must take the provider's word that they know what they are doing. Even more nervous-making, the buyer usually must pay for at least part of a service (i.e., a deposit) before it is delivered. Being invisible and intangible, services are only as good as the market's perception of
I admit that for some time I I am completely at the mercy of my car mechanic. I don't know the first thing about car engines, so it would be very easy for a mechanic to charge me for services I don't actually need. In fact, it has happened. After being burned more times than I want to think about, these days I rely on trusted friends who know cars to refer me to someone who will take good and ethical care of my vehicle.Like my car care, the buyer of any kind of service must take the provider's word that they know what they are doing. Even more nervous-making, the buyer usually must pay for at least part of a service (i.e., a deposit) before it is delivered. Being invisible and intangible, services are only as good as the market's perception of
Separate Properties, Separate LLC's
One of the vital aspects of investing and building your business is adequately protecting what you have worked so hard to build. One of the ways to do this is through proper use of corporations to own both your businesses and your investments. Owning investments in stocks and bonds with corporations can be somewhat tricky so in this article I will be talking about investing in real estate.Consider the following example: you have worked hard over the last several years and your business is starting to take off. You have made the wise decision of forming an LLC, or Limited Liability Company, to own your business. Lets call it Big Biz, LLC. After taking distributions from the profits of Big Biz to support yourself
it that for some time IOne of the vital aspects of investing and building your business is adequately protecting what you have worked so hard to build. One of the ways to do this is through proper use of corporations to own both your businesses and your investments. Owning investments in stocks and bonds with corporations can be somewhat tricky so in this article I will be talking about investing in real estate.Consider the following example: you have worked hard over the last several years and your business is starting to take off. You have made the wise decision of forming an LLC, or Limited Liability Company, to own your business. Lets call it Big Biz, LLC. After taking distributions from the profits of Big Biz to support yourself
Direct Marketing VS Radio Advertising
Direct marketing works well for many types of small businesses, but how does it work compared to radio advertising? Well let us look that the very different advertising venues and consider each of them on their own merits first.Radio is fairly immediate and goes out to a large area and it costs very little per each listener. Radio is not listened by everyone only certain types of people that enjoy what that station is playing generally. People have peak times they listen to certain radio stations, such as the commute to work or the drive home. Some stations are listened to at the office, while others in the home. Some play songs in Spanish, some all English and each radio station has a target audience to be consider
t for some time IDirect marketing works well for many types of small businesses, but how does it work compared to radio advertising? Well let us look that the very different advertising venues and consider each of them on their own merits first.Radio is fairly immediate and goes out to a large area and it costs very little per each listener. Radio is not listened by everyone only certain types of people that enjoy what that station is playing generally. People have peak times they listen to certain radio stations, such as the commute to work or the drive home. Some stations are listened to at the office, while others in the home. Some play songs in Spanish, some all English and each radio station has a target audience to be consider
The Race of a Lifetime
It is a clear crisp morning. You have been training for this day for a while now. You look around and see that you are not alone. Hundreds of others have joined you on this day, all looking for the same result.Every participant on this morning awoke ready to show they are the best. You ready your position, waiting for the gun to fire, and suddenly…your off!With everyone moving in unison, you soon realize that this race will not be easy. You keep moving forward. You’ve worked too hard to stop. You WILL finish.This race is not like other races. This is personal. What question would make people of average background achieve such greatness? Very simply…If you were in a race for success, wou
some time IIt is a clear crisp morning. You have been training for this day for a while now. You look around and see that you are not alone. Hundreds of others have joined you on this day, all looking for the same result.Every participant on this morning awoke ready to show they are the best. You ready your position, waiting for the gun to fire, and suddenly…your off!With everyone moving in unison, you soon realize that this race will not be easy. You keep moving forward. You’ve worked too hard to stop. You WILL finish.This race is not like other races. This is personal. What question would make people of average background achieve such greatness? Very simply…If you were in a race for success, wou
Benchmarking Deviance
A few years ago, community volunteers working for Save the Children, an internationally recognized nongovernmental organization, made a clever observation. Helping Vietnamese communities in which child malnutrition was the norm, they discovered that a small group of very poor families were able to nourish their children against all expectations. All families in the community shared the same resources and the same socioeconomic status. Their limitations were the same. The community workers were fascinated by the apparent abnormality of the very small group. What did these mothers do differently?They found out that in the anomalous group, every mother “was going out to the rice paddies and collecting tiny shrimps a
ime I was resistant to doing
A few years ago, community volunteers working for Save the Children, an internationally recognized nongovernmental organization, made a clever observation. Helping Vietnamese communities in which child malnutrition was the norm, they discovered that a small group of very poor families were able to nourish their children against all expectations. All families in the community shared the same resources and the same socioeconomic status. Their limitations were the same. The community workers were fascinated by the apparent abnormality of the very small group. What did these mothers do differently?They found out that in the anomalous group, every mother “was going out to the rice paddies and collecting tiny shrimps a
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