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Suggest You - How to Create a 66% Chance to Increase Your Direct Mail Response Rate?
Who is an e-mail customer service representative?This is a management or a company agent that does customer relations via the internet or e-mails. His principal duty is to represent his employer and the company at large. He does this by replying e-mail inquires and answering custom
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.
The testing imperative becomes all the more important as more companies are marketing ever more specialized products to smaller niche segments of the population.
Test, re-test, and pr
Computer-to-plate (CTP) technology is used on a daily basis in offset, flexography, and screen-printing workshops. As for pad printing industry, computer to plate equipment – laser plate-etching systems – have been introduced only recently. However, with latest developments, laser-based s
Testing, Testing, and Testing…
But how do you test a direct sales or a fundraiser letter?
This is how I’d do it:
Have at least three different versions of the same letter and mail each to 10% of your total sample.
Then select the letter that has the maximum response rate and mail it to the remaining 70% of your list.
Doing so would give you a 66% chance of increasing your response rate.
How? Let me explain.
Let’s assume that you have A, B, and C versions of your basic letter.
You mail each to 10% of your mailing list and you receive 1%, 2% and 4% response, respectively.
If we assume that your total “sample population” consists of 1,000 names, this means you receive 1, 2 and 4 responses from each of your 10% mailings.
I’d take the letter which rang up a 4% return rate (Letter C) and mail it to the remaining 700 addresses, for 28 responses.
That would give you a total of 1 + 2 + 4 + 28 = 35 responses, yielding an overall response rate of 3.5%.
Now, let’s see what would happen if you send any of these letters randomly to all of your list without testing it first.
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.
The testing imperative becomes all the more important as more companies are marketing ever more specialized products to smaller niche segments of the population.
Test, re-test, and pro
I can picture you exactly where I was just a few short years ago -- Sitting in another useless meeting organized by a group of senior managers that have a combined IQ less than your own child at 3-months old. Around in circles you go, no progress again today and only
Then select the letter that has the maximum response rate and mail it to the remaining 70% of your list.
Doing so would give you a 66% chance of increasing your response rate.
How? Let me explain.
Let’s assume that you have A, B, and C versions of your basic letter.
You mail each to 10% of your mailing list and you receive 1%, 2% and 4% response, respectively.
If we assume that your total “sample population” consists of 1,000 names, this means you receive 1, 2 and 4 responses from each of your 10% mailings.
I’d take the letter which rang up a 4% return rate (Letter C) and mail it to the remaining 700 addresses, for 28 responses.
That would give you a total of 1 + 2 + 4 + 28 = 35 responses, yielding an overall response rate of 3.5%.
Now, let’s see what would happen if you send any of these letters randomly to all of your list without testing it first.
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.
The testing imperative becomes all the more important as more companies are marketing ever more specialized products to smaller niche segments of the population.
Test, re-test, and pr
A growing number of webmasters are discovering that Adsense is a significant and reliable revenue generator. And many of these webmasters realize the importance of targeting the highest paying keywords. They research high paying keywords by using lists which identify the search term
I’d take the letter which rang up a 4% return rate (Letter C) and mail it to the remaining 700 addresses, for 28 responses.
That would give you a total of 1 + 2 + 4 + 28 = 35 responses, yielding an overall response rate of 3.5%.
Now, let’s see what would happen if you send any of these letters randomly to all of your list without testing it first.
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.
The testing imperative becomes all the more important as more companies are marketing ever more specialized products to smaller niche segments of the population.
Test, re-test, and pr
If you are planning to have an exhibit in an upcoming trade show –whether it be a custom trade show exhibit, a custom modular trade show display, or a rental trade show booth –don’t overlook the opportunity of having a multi media show at your trade show booth.Every trade show exhi
If you send letter A, you’ll receive 10 responses.
If you send letter B, you’ll receive 20 responses.
And if you get real lucky and send letter C, you’ll receive 40 responses.
Thus for 2 out 3, or 66% of the cases, your response rate will be LOWER than what you'll achieve by first testing all three letters on separate 10% samples.
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.
The testing imperative becomes all the more important as more companies are marketing ever more specialized products to smaller niche segments of the population.
Test, re-test, and pr
A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you've got the right mix of work, clients and employees you should be looking for new opportunities. You could establish a process to do this whilst ensuring your existin
And that’s why I claim that testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.
The testing imperative becomes all the more important as more companies are marketing ever more specialized products to smaller niche segments of the population.
Test, re-test, and prosper.
----------------------------------------------------
(385 words, Copyright May 2006 Ugur Akinci)
by Ugur Akinci, Ph.D.
Creative Copywriter and Technical Communicator
writer111@gmail.com
www.writer111.com
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