Tags |
|
|
Links |
|
|
Suggest You - Mortgage Marketing With Direct Mail: Two Powerful Techniques
Statistics, the word almost makes me cringe as it is a reminder of all the hard work I had to do to finish my degree. I do not think that it is statistics per se but it is the fact that I had to create the numbers from formulas. In business, statistics are generated from asking the right questions and instead of doing all the calculations, the software takes over and you see the immediate results. Statistics breathe life into websites and marketing departments. Everything you do needs to be measured. You should measure each marketing campaign to find out what is working. You should measure where internet visito
Direct mail comes into play as a promotional device. With their "at a glance" impact, postcards in particular make excellent seminar announcements.
Most direct mail companies today offer some from of geographic mailing feature. In other words, they make it possible to send your direct mail po
I was recently reading a Harvard Business School case study on Starbucks. Being one of the few people who do not drink coffee, I am not the most frequent Starbucks customer. But, the wireless internet access and Chantico drinking chocolate have gotten me in there regularly. But I digress ...The study talked about many facets of the success of Starbucks. The part that interested me most was the difference between satisfied customers and highly satisfied customers. For ages, many businesses have aimed for customer satisfaction. However, the pot-of-gold is in the highly satisfied category—getting each and ever
While referrals and networking still account for a large portion of mortgage leads, savvy marketers have begun to realize the need for diversification. Direct mail is one of the tools they've turned to.
This article will focus on two highly effective ways you can use direct mail to support your mortgage marketing program -- the seminar and the free report.
Technique #1 – The Seminar
Type "home buying seminar" into a major search engine and analyze the results. After a while, you'll notice a trend as far as who is offering the seminars. Many of them will be mortgage companies, or mortgage professionals in concert with real estate agents.
Why So Effective?
The reason why so many mortgage companies (and individuals) put on home buying seminars is simple. Homeowners and home buyers are hungry for information and will seek it from any source made available to them. They will read magazines, visit websites, and ask friends and family for advice.
So if a free seminar were offered to them, most would jump at the chance. If the presenter does a good job and truly helps the audience, he or she has a good chance of gaining one or more clients.
Direct mail comes into play as a promotional device. With their "at a glance" impact, postcards in particular make excellent seminar announcements.
Most direct mail companies today offer some from of geographic mailing feature. In other words, they make it possible to send your direct mail po
Change management and fast-moving high-tech companies can be devastating for the efficiency and innovative spirit of the company. All too often high-tech executives will find other work and leave the company to go work for another corporation. Most sophisticated high-tech companies understand this dynamic and therefore you strategies such as stock options and golden handcuffs to keep their managers and executives in place as long as possible.Wall Street is also concerned with change management and fast-moving high-tech companies and they realized that when there is corporate shakeup at the executive level this
This article will focus on two highly effective ways you can use direct mail to support your mortgage marketing program -- the seminar and the free report.
Technique #1 – The Seminar
Type "home buying seminar" into a major search engine and analyze the results. After a while, you'll notice a trend as far as who is offering the seminars. Many of them will be mortgage companies, or mortgage professionals in concert with real estate agents.
Why So Effective?
The reason why so many mortgage companies (and individuals) put on home buying seminars is simple. Homeowners and home buyers are hungry for information and will seek it from any source made available to them. They will read magazines, visit websites, and ask friends and family for advice.
So if a free seminar were offered to them, most would jump at the chance. If the presenter does a good job and truly helps the audience, he or she has a good chance of gaining one or more clients.
Direct mail comes into play as a promotional device. With their "at a glance" impact, postcards in particular make excellent seminar announcements.
Most direct mail companies today offer some from of geographic mailing feature. In other words, they make it possible to send your direct mail po
The purpose of the Feasibility Study phase is to confirm the business requirements and benefits of the project, identify and select the preferred or most advantageous solution and to prepare an Outline Schedule for the Delivery Stage.Key Players - The key players within the Feasibility Study Phase are:the Feasibility Study Manager/Project Manager who is responsible for managing the Feasibility Study Stage;the Business Sponsor who is responsible for signing off the key deliverables;the Spon
Why So Effective?
The reason why so many mortgage companies (and individuals) put on home buying seminars is simple. Homeowners and home buyers are hungry for information and will seek it from any source made available to them. They will read magazines, visit websites, and ask friends and family for advice.
So if a free seminar were offered to them, most would jump at the chance. If the presenter does a good job and truly helps the audience, he or she has a good chance of gaining one or more clients.
Direct mail comes into play as a promotional device. With their "at a glance" impact, postcards in particular make excellent seminar announcements.
Most direct mail companies today offer some from of geographic mailing feature. In other words, they make it possible to send your direct mail po
Credit means the difference between life and death, growth and contraction.Easiest and cheapest source are vendors who would like to do business with you. Over a period of time you can build your lines to a point where they represent a substantial component of your working capital needs.And if you are ever in a position (customer advances) where you are sitting on large amount of cash for a few weeks, go and get a revolving over draft facility at your local bank.Remember its easy to get credit, it is difficult to maintain and build that relationship:a. Ground rule number one is to only borrow
So if a free seminar were offered to them, most would jump at the chance. If the presenter does a good job and truly helps the audience, he or she has a good chance of gaining one or more clients.
Direct mail comes into play as a promotional device. With their "at a glance" impact, postcards in particular make excellent seminar announcements.
Most direct mail companies today offer some from of geographic mailing feature. In other words, they make it possible to send your direct mail po
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business would also find it a little uphill to get outside funding. The best way, anybody will tell you, is to advertise... all big companies do it, and get good returns. Undoubtedly, advertising, even PR, has a great impact on sales, but for a home business owner these may be cost prohibitive in the beginning. The trick is i
Direct mail comes into play as a promotional device. With their "at a glance" impact, postcards in particular make excellent seminar announcements.
Most direct mail companies today offer some from of geographic mailing feature. In other words, they make it possible to send your direct mail postcards exactly where you want. This is perfect for promoting seminars, because you can send postcards to people who live a convenient distance from your seminar location. This narrows your mailing list to those people who are most likely to respond (from a geographical standpoint).
Best Practices
- Convey the primary benefit of your seminar through a strong headline: "Free Seminar: All Your Mortgage Questions Answered!"
- Point to a website where people can learn more about the seminar (and sign up for it).
- Create a sense of urgency: "Seats are limited, so reserve yours today."
- If possible, include a map showing the location.
- Mention a free "take away," like a printout of the presentation or a special report.
Technique #2 – The Free Report
Direct mail can also support your mortgage marketing efforts through the use of free reports. In recent years, the free report -- a.k.a. the "white paper" -- has become an increasingly popular marketing strategy. Today, many companies use reports and white papers to educate prospects about their products and services (or about topics related to those products or services).
Make Your Report a Standout
For this to work, you have to create a "m
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/30887/suggestyou-Mortgage-Marketing-With-Direct-Mail-Two-Powerful-Techniques.html">Mortgage Marketing With Direct Mail: Two Powerful Techniques</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/30887/suggestyou-Mortgage-Marketing-With-Direct-Mail-Two-Powerful-Techniques.html]Mortgage Marketing With Direct Mail: Two Powerful Techniques[/url]
Related Articles:
Litigation Can Put You Out Of Business In A Heartbeat
Self-Discipline and Self-Motivation when Creating From Within Yourself
Building Credibility for Your Business
Bookmark it:
|